■IliwIIli™
Scanned from the collections of The Library of Congress
AUDIOVISUAL CONSERVATION at The LIBRARY of CONGRESS
Packard Campus for Audio Visual Conservation www.loc.gov/avconservation
Motion Picture and Television Reading Room www.loc.gov/rr/mopic
Recorded Sound Reference Center www.loc.gov/rr/record
o V
1
% o* • % °"° s>
Mm- x^ w
v<4 -m^. %
V'-.TT* «4 o ...
°* C\ aV *s yw. * *
V/V,'* V A^ ^i^V- ^ A* <
w0,^ w /°-c- -.w/v!K'; -SB-',
*«. . . *
4 O
w*v •• Sir \ / \/v -ife \ ^
/f. % / ^dSfe'- ^ ♦* -
o,v o.
4 o
0
^ \/ \^ 'fc-.
V » * • °* c\
*v °^ >fl f° ^>
• 0 * 0 « 0 ' 4
-ill: V** :
5 ^ cV .
F.< ^ W4T* y '-lift' 4% %
c u. a0 V >T % A0 % <^
i
IUARY 3, 1955
35c PER COPY
letwork Plans Im Innovation Page 27
ie Air Time yed by NARTB
Page 28
Impact Cited Presentation
ige 30
Major Probes New Senate
URE SECTION jins on Page 35
4
year
4EWSWEEKLY DIO AND TV
Free & Peters, inc.
Exclusive National Representatives
KMBC of Kansas City serves 83 coun- ties in western Missouri and eastern Kansas. Four counties (Jackson and Clay in Missouri, Johnson and Wyan- dotte in Kansas) comprise the greater Kansas City metropolitan trading area, ranked 15th nationally in retail sales. A bonus to KMBC, KFRM, serv- ing the state of Kansas, puts your selling message into the high-income homes of Kansas, sixth richest agri- cultural state.
Whether you judge radio effectiveness by coverage pattern, audience rating or actual cash register results, you'll find that the Team leads the parade in every category.
It pays to go first-class when you go into the great Heart of America market. Get with the KMBC-KFRM Radio Team and get real pulling power! See your Free & Peters Colonel for choice availabilities.
The KMBC - KFRM Radio TEAM -
of KANSAS CITY
for the STATE of KANSAS
1
St
in the
Heart of America
Basic CBS Radio f%
DON DAVIS
Vice President
JOHN SCHILLING
Vice President and General Manager
GEORGE HIGGINS
Vice President and Sales Manager
ad f» KMBC-TY, th Station in ft-
A
ESSO STANDARD OIL COMPANY
"iJ^aclitionadiA in tke JPmklic
ic ^onndence . . .
Esso products are taken for granted by American motorists. It's the public's way of expressing complete confidence in Ilsso service and products. In many respects, this is a high form of tribute paid to Esso's men of science. Petroleum scientists and skilled laboratory technicians, assisted by the most modern scientific equipment, search out the answers to problem-free motoring and improved car performance. Havens & Martin, Inc., Stations have their specialists, too, devoted to turning ideas into sales for advertisers on WMBG-WCOD-WTVR. Programming research and vigorous imagination, tested by audience reaction, have built up a large and responsive following throughout Virginia on Richmond's only complete broadcasting institution, WMBG-AM, WCOD-FM and- WTVR-TV.
Join with confidence the First Stations of Virginia for your advertising needs in one of the South's richest areas.
PIONEER NBC OUTLETS FOR VIRGINIA'S FIRST MARKET
MBG am WCOD ™ WTVR'v
MAXIMUM POWER 100,000 WATTS • MAXIMUM HEIGHT 1049 FEET WTVR Represented Nationally by BLAIR TV, INC. WMBG Represented Nationally by THE ROLLING CO.
3 16,000
z i ill t * * 1
II HU|
JiH ?! »K ; ill iff :f
1*1
|
• ii! |
fill i |
|
* - r '4 * I |
It 11 f |
|
Ji E |
— * % IP *l uit iLjji |
|
r ~ f i - i |
r I 2 * ! ■ if* i:| ' |
|
i ■ I |
|
|
Jif |
if nil |
|
111 |
keyd to the great
MINNEAPOLIS
and ST. PAUL
market
turf
B zr^ss , i mi
iYoic You Can jBz/j
MAXIMUM COVERAGE AT MIMMIM COST
KEYD-TV is '"keyd" to low cost selling of this rich metropolitan and rural market — a 62 county area of over 480,000 TV families, including large cities and suburbs, prosperous towns, and most of Minnesota's richest farming area. Minneapolis- St. Paul's new 316,000 watt Channel 9 station, will begin telecasting on January 9th. KEYD- TV will have Dumont network, augmented by top films and news and sports programs '"keyd"' to local interest. A complete RCA installation, the newest, most modern drive-in studios, com- plete remote equipment, and a maximum power transmitter, located in the Foshay Tower, will assure the best in TV production and reception.
On January 9 the Upper Midivest will be tuning to...
Ask Your H-R Representative About KEl D-TV's "Incentive" Rctes.
KRLD'S TREM^pDOUS PUSH-BUTTON AUTOMOBILE RADIO AUDIENCE... TOO BIG TO BE OVERLOOKED...
424,412 automobiles are registered in Dallas and Tarrant Counties alone . . .
More than nine-out-of-ten post war autos are now radio-equipped
(BAB . . . 1953)
KRLD . .38
Station B 37
Station C . . . . . . . 22
Ind. Station D 18
Ind. Station E 17
Ind. Station F 13
Ind. Station G 8
Ind. Station H 5
Station I 1
Ind. Station J 1
Ind. Station K . . . . . 1
7k& WotMn GmoM NameA and £kowd
EXCLUSIVE CBS OUTLET FOR THE DALLAS AND FORT WORTH AREA
OWNERS AND OPERATORS OF KRLD-TV, CHANNEL 4, MAXIMUM POWER
THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE
THE DALLAS TIMES HERALD STATIONS
Exclusive Representative: THE BRANHAM COMPANY John W. Runyon, Chairman of the Board Clyde W. Rembert, President
Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by Broadcasting Publications, Inc., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.
closed circuit
TWO PROBES SET • There definitely will be two investigations in electronics-broad- cast field during 84th Congress which gets underway this week. Incoming Chairmen Magnuson (Wash.) and Kilgore (W. Va.), it's learned, have agreed substantially on areas of activity for respective Interstate & Foreign Commerce and Judiciary committees (see story page 44). Mag- nuson group will cover revision of Com- munications Act of 1934 to ascertain if changes are needed. Kilgore group will confine itself to "monopoly" aspects of manufacturing company ownership of net- works and stations, newspaper ownership of radio or tv stations and radio station ownership of tv.
B»T
MOVE to standardize forms used by sta- tions and their representatives to submit availabilities to timebuyers is being acti- vated by American Assn. of Advertising Agencies. On AAAA futures books for some time, project was urged publicly by Ruth Jones, broadcast supervisor of Comp- ton Adv., at time buying and selling semi- nar few weeks ago, endorsed by Frank E. Pellegrin, H-R Representatives vice presi- dent, and moved into AAAA channels through Frank Silvernail, BBDO radio-tv manager and chairman of AAAA radio-tv committee.
B»T
SABOTAGE INVESTIGATED • Unless FCC investigators can get better coopera- tion from technicians involved in alleged sabotage of equipment at KPIX (TV) San Francisco coincident with NABET strike, Commission may call prompt public hear- ing, issue subpoenas and put principals under oath, subject to perjury and other sanctions. Aside from suspending operator licenses, FCC could recommend Justice Dept. criminal action against all guilty parties (whether licensed operators or not) with conviction meaning fines up to $10,000 and imprisonment of two years.
B»T
MAN IE SACKS, RCA-NBC's "triple- threat" vice president, will perform on all three fronts — staff vice president of RCA, executive of RCA recording activities and vice president of NBC handling liaison on talent and other executive programming activities — despite reports to contrary. Mr. Sacks is reported fully recovered from recent illness.
B»T
TOLL TV • One of major moves of FCC in early 1955 will be invitation looking toward rule-making procedure on subscrip- tion television. All interested parties, it's understood, will be asked to comment on whys and wherefores of toll tv, with replies probably to be requested in 60 days. Ac- tion may come during week of Jan. 10.
B«T
SHOULD THERE be single or multiple systems of subscription tv if service is
authorized at all? That's one of problems which already has arisen. Single system would connote monopoly. Multiple sys- tems would mean public would have to have individual gadgets for each type of service — which would be expensive and un- wieldy. At least one experimenter feels he would rather lose than have FCC ap- prove several different systems.
B«T
MILLION NOT ENOUGH • Negotiations for purchase of ch. 9 WNCT (TV) Green- ville, N. C, for over $1 million by James W. Coan and associates (WTOB-AM-TV Winston-Salem, N. C, and WOTV [TV] Richmond, Va.) failed when WNCT stock- holders turned down offer. WNCT owners include Earl Westbrook (WGTC Green- ville), Josh Home (Rocky Mt. Telegram) and Herbert Brauff (Wilson Times). WTOB- TV operates on ch. 26; WOTV permit is for ch. 29.
B«T
SEN. MAGNUSON, who takes over chair- manship of Senate Interstate & Foreign Commerce Committee at new session this week, has more than smattering of broad- casting station knowledge. He has been minority stockholder in KIRO Seattle (3.2% ) for many years but never has been active in operation or policy, which is under direction of Saul Haas, president- general manager and majority stockholder.
B»T
LOTTERY QUESTION • Quizzed by FCC on its bingo-type show, Play Marco, KTLA (TV) Hollywood advised Commis- sion late last week it would submit detailed reply as soon as legal issues are resolved [Closed Circuit, Dec. 13, 1954]. Station is expected to hold to view show hasn't consideration element, hence avoids lottery stigma.
B»T
UNUSUAL SITUATION, whereby Hoyt Andres, assistant general manager of WKY- AM-TV Oklahoma City, takes leave of absence to direct WSFA-AM-TV Mont- gomery because of serious illness of David E. Dunn, part-owner and general manager, negotiated last week with implied acquies- cence of FCC. Sale of WSFA properties to WKY for $562,597.90 now is pending FCC approval. Mr. Dunn suffered heart attack last week after WSFA-TV had de- buted Christmas day. FCC officials in- formally indicated in view of circumstances it would not question move of Mr. Andres, slated to become general manager under WKY ownership, assuming direction of WSFA-AM-TV if he severed connections with WKY-AM-TV and operated Mont- gomery properties under direction of its present rather than proposed new owner- ship.
BA&H AT WORK AGAIN • Announce- ment by DuMont of its cutback in live network activity [B»T, Dec. 6, 1954, and see page 27 this issue] coincides with dis- closure that Booz, Allen & Hamilton, management concern, is making survey of overall DuMont activities. BA&H has con- siderable background in management eval- uation, having made initial survey of NBC several years ago and later ones for Storer Broadcasting Co. and Evening Star Broad- casting Co. (WMAL-AM-FM-TV) Wash- ington.
B»T
WILL GEORGE ARNOLD, son of Thur- mond Arnold, former assistant attorney- gene red in charge of anti-trust, and son- in-law of Drew Pearson, become identified with Senate Judiciary Committee in its projected investigation of purported mo- nopoly in electronics-broadcasting fields? Sen. Harley M. Kilgore (D-W . Va.) who becomes chairman of Judiciary Committee under Democratic auspices, conferred last week with young Arnold and Drew Pear- son, presumably in connection with com- mittee activities. Mr. Arnold, Democrat, was defeated in Congressional elections in California last November.
B»T
MAP MAKERS • Problem of making up coverage maps for Bricker probe of tv networks and uhf-vhf has been partly solved by FCC staff in asking 363 vhf stations to send in celluloid patterns show- ing coverage, scaled 40 miles to inch (story page 44). Commission engineers then can use discs for many maps, cutting work- load. FCC itself, however, will plot con- tours of 248 uhf, 17 educational stations and 55 proposed outlets now in hearing status.
B»T
DESPITE shortcuts on tv contour mapping job for Bricker group, FCC estimates job will take two months with present staff. Speedup raises budget problem of shifting engineers from other work, delaying nor- mal am-tv processing, or paying for over- time. Project master is Hart Cowper- thwait, tv allocation expert,- now chief of Rules and Standards Division.
B«T
SPOT BILLINGS • Gap in radio statistics may be filled by proposed "spot radio register" using station reports as basis for regular compilations of billings in spot radio. N. C. (Duke) Rorabaugh, pub- lisher of Rorabaugh Reports on tv spot placements, and James M. Boerst, who took over Rorabaugh reports on radio spot advertising few years ago, planning new radio billings report. It would follow Rorabaugh tv pattern of gathering infor- mation from stations direct instead of get- ting it from agencies which are often under clients' orders to keep quiet.
Broadcasting • Telecasting
January 3, 1955 • Page 5
you score again and again
WGAL-TV
N B C • C B S DUMONT
9
mm
LANCASTER, PA.
WGAL-TV has much in common with a champion professional ball club on a winning streak. It makes every play count — every advertising dollar you spend bring maximum results. Use WGAL-TV to reach a vast, enthusiastic audience — more than three million people who have an annual effective buying income of over $5 billion, who spend almost $3 billion for retail goods annually.
STEINMAN STATION
Clair McCollough, Pres.
Representatives
MEEKER TV, Inc.
New York Chicago
Los Angeles San. Francisco
|
Channel 8 Mighty Market Place |
||
|
York |
Harrisburg |
Reading |
|
Hanover |
Lebanon |
Pottsville |
|
Gettysburg |
Carlisle |
Hazleton |
|
Chambersburg |
Sunbury |
Shamokin |
|
Waynesboro |
Lewistown |
Bloomsburg |
|
Frederick |
Lock Haven |
Lewisburg |
|
Westminster |
Hagerstown |
Martinsburg |
Page 6 January 3, 1955
Broadcasting
Telecasting
at deadline
Budweiser Beer to Sponsor Damon Runyon Film Series
ANHEUSER-BUSCH. St. Louis (Budweiser beer), buying Damon Runyon Theatre filmed series from Screen Gems Inc., which will syndi- cate program in markets not used by Budweiser. Screen Gems will co-produce series, based on late author's short stories, with Normandie Productions, which controls Runyon works. Air date is April 15. General Artists Corp. represented Screen Gems in sale and negotia- tions with D'Arcy Adv., agency for Budweiser, while William Morris Agency represented Normandie.
Radio Shipments to Dealers Total 4,416,783 in 10 Months
SHIPMENTS of radio sets to dealers totaled 4.416,783 in first 10 months of 1954, according to Radio-Electronics-Tv Mfrs. Assn. Factories shipped 639,624 radios in October compared with 722,161 in September, five-week work month.
RETMA's radio shipment figures do not in- clude auto sets, which move directly to auto factories.
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Total
48,548 21,336 28,770
340,655 28,035 80,603 9,881 45,388 96,187 78,448 9,419
310,623 83,638 52,076 35,491 51,012 60,038 21,176 76,775
175,573
189,744 63,932 29,535
102,197 13,013 27,437
State Total
Nevada 4,716
New Hampshire .. 11,999
New Jersey 219,270
New Mexico 12,868
New York 749,764
North Carolina . . . 79,094 North Dakota .... 12,647
Ohio 263,336
Oklahoma 40,115
Oregon 28,032
Pennsylvania . . . .312,816
Rhode Island 25,429
South Carolina . . . 34,741 South Dakota .... 13,682
Tennessee 61 ,006
Texas 195,461
Utah 14,323
Vermont 7,271
Virginia 66,446
Washington 61,826
West Virginia 27,811
Wisconsin 89,144
Wyoming 5,456
GRAND TOTAL 4,416,783
Westinghouse Plans Session Of Key Radio Personnel
KEY personnel of Westinghouse Broadcasting Co.'s five radio stations to meet with WBC top officials in New York Thursday and Friday to review 1954 accomplishments and lay general plans for 1955. Chris J. Witting, WBC presi- dent, will preside over sessions, first national meeting of Westinghouse station executives to be limited to radio.
Speakers will include Eldon Campbell, na- tional sales manager; David E. Partridge, na- tional advertising and sales promotion director, and Richard Pack, national program director. Others slated to take part include loseph E. Baudino. WBC executive vice president: Ralph N. Harmon, vice president for engineering: Gordon Hawkins, educational manager: I. O. Schertler. industrial relations manager; John F. Steen. legal counsel; John F. Hardesty. eastern sales manager; G. D. Tons, midwest sales man- ager: I. C. Ruby, auditor, and John J. Kelly, assistant advertising and sales promotion man- ager. Sessions will be at St. Regis Hotel. Simi- lar meeting to be scheduled later for WBC tv station personnel.
FM SUIT SETTLED
FM PATENT suit brought by late Maj. Edwin H. Armstrong against RCA and NBC has been settled for approximately $1 million. Brig. Gen. David Sarnoff, board chairman of RCA and NBC, an- nounced Thursday. Judge Philip J. Mc- Cook, originally appointed by U. S. District Court for District of Delaware to preside over pre-trial depositions in suit, acted as arbiter by agreement of RCA-NBC and estate of late Major Arm- strong. Suit now has been dismissed by stipulation. Judge McCook said, "I be- lieve that the amount fixed is fair, just and reasonable."
Tv Network Shows Gain, Radio Down for 11 Months
TOTAL radio-tv network gross time sales for 11 months, January through November 1954, w^ere S413.027.841, with network tv compiling §286,648,222 and network radio $126,379,619, according to Publishers Information Bureau. Figures, released by PIB Thursday, showed combined radio-tv network total for same pe- riod in 1953 stood at $349,253,811.
PIB noted that in tables appearing below it used "adjustment factor of 1.817 in calculating gross time charges for those nighttime programs where ABC rate card No. 6 was in effect." PIB said it did this to "maintain continuity and com- parability with previously published data."
Tables follow:
NETWORK RADIO
ABC CBS MBS NBC
Nov. 1954 32,484.201 4,397,245 1.540.523 2.926.816
Nov. 1953 S2.798.532 5.404.281 2,090,007 3.374,112
Jan. -Nov. 1954
S26,688,385 49,971,925 18.682,726 31,036.583
Jan. -Nov. 1953
$26,971,954 56.826,894 21,030,808 41,520.106
Total Sll.348,785 $13,666,932 $126,379,619 $146,349,762 NETWORK TELEVISION
ABC S4.134.103
CBS 14.218.622
DuM 1,397,328
NBC 12.391,828
S2.296.203 9.756.593 1,790,981 9.629,279
$30,718,266 S18.490.818
131,217,799 87,084,930
11,686,483 10,757.302
113,025,674 86,570,999
Total S32.141.881 $23,573,056 $286,648,222 $202,904,049
DuMont Has Pro Rights
DuMONT Tv Network has purchased rights to telecast annual Pro Bowl game to be played Jan. 16 in Los Angeles, but spokesman said it has not been decided whether network actually will telecast game.
REPPLIER S TOUR
THEODORE S. (Ted) REPPLIER, presi- dent of Advertising Council and its di- recting head since 1943. left Saturday for six-month world tour under fellow- ship awarded by Eisenhower Exchange Fellowships Inc. to study world-wide com- munications with emphasis on reaching minds of men with ideas. Accompanied by Mrs. Repplier, he will visit Japan. Hong Kong, Manila. Burma, Pakistan, India, Egypt, Italy, France, Germany and England. In his absence, Ad^ 3rtising Council will be under direction of Allan M. Wilson, vice president.
• BUSINESS BRIEFLY
CURTIS APPOINTS • Curtis Circulation Co., publishers of new magazine, Tv Program Week, to go on sale with first issue Wednesday, ap- points BBDO, New York, for its advertising.
VANILLA SPOTS • Burnett- Vanilla, American Home Foods, New York, through Geyer Inc., New York, preparing radio spot announcement campaign to start Jan. 14 in about dozen markets for 13 weeks.
BIRDSEYE PLACING • Birdseye Frozen Foods, New York (chicken pie), through Young & Rubicam, New York, placing radio spot an- nouncement campaign in 16 markets starting Jan. 24 for eight weeks.
LEVER SUPPLEMENTS • Lever Bros. New York (Good Luck margarine), through Ogilvy, Benson & Mather, New York, supplementing its radio and tv network shows by spot cam- paign in 10 markets starting early in January for 26 weeks.
DuMont O&O Stations Show Increased Earnings for Year
ALL THREE stations owned by DuMont Tele- vision Network made money in 1954, Donald H. McGannon. general manager of DuMont's o&o Stations Div.. reported Thursday in yearend statement. He said stations — WABD (TV.) New York, WTTG (TV) Washington and WDTV (TV) Pittsburgh (which has been sold to Westinghouse subject to FCC approval) — reported average increase of 16% in billing as compared to 1953 and comparable composite increases in profit.
General Manager George BarenBregge said WABD's 1954 billing was 18% ahead of 1953 and station served 345 sponsors this year as compared to 287 last year. General Manager Leslie G. Arries Jr. said WTTG (TV) Wash- ington stepped up number of local accounts to more than any two other Washington stations during year, and scored billing gain of 20%. General Manager Harold Lund of WDTV (TV) Pittsburgh, said station pushed its billing up through sponsor increase from 650 to 785.
Two Wilkes-Barre Stations Ready for Megawatt Service
TWO million-watt stations were set to operate at Wilkes-Barre. Pa., this week. As of Thursday night, ch. 28 WBRE-TV was poised to begin regular broadcasts with full 1.000 kw power and competitor ch. 34 WTLK-TV was planning to start its 1,000 kw early this week.
WBRE-TV*s full power operation has been held up by winter weather which delayed installation of new 45-gain antenna atop Wyoming Mt. Tower was installed and final connections made last Thursday. Entire WBRE- TV installation, including two 12.5 kw trans- mitters, is RCA. with installation under super- vision of Chief Engineer Charles Sakoski Sr.
WILK-TV's installation uses GE equipment, including 45 kw transmitter and 25-gain helical antenna. This has been installed and at weeks end was awaiting completion of final linkage. WILK-TV installation was done by Chief En- gineer Theodore French and crew.
Broadcasting • Telecasting
January 3, 1955 • Page 7
PEOPLE
j 2 _ — — 5 1
FCC Chairman Advocates Minimum Regulation Policy
MINIMUM regulation of business is his basic philosophy, FCC Chairman George C. McCon- naughey told Southern California Broadcasters Assn. Thursday at annual yearend meeting in Los Angeles. Noting "bureaucracy is as old as government itself," FCC chairman said prob- lem "has always been and still is, to keep government within its proper bounds." Con- cerning broadcasting he said:
Regulation as applied to communication serv- ices in the radio and television field has been by Act of Congress, with certain limitations, prop- erly left in the hands of the folks who obtain licenses from the FCC. That is as it should be because you are operating in a field of com- petitive enterprise. That being the case, when you are given a license by your Government, you are charged with a tremendous public re- sponsibility. I know of no form of business in this country which is more impressed with a public trust than the people who obtain licenses to operate communication services by the media of radio and television. There have been and still are abuses of this public trust; however, considering the fact that you are a relatively new industry you have made great strides of progress in rendering this service to the public. But there is just one thought that I hope I can impress upon you today and that is to ever keep in mind the grave responsibility that rests in your hands of rendering a wholesome service to the public.
On the side of the regulators — in this case the FCC — we, being an arm of the Congress, likewise have imposed upon us grave responsibilities to see to it that you carry on your operations in the public interest.
WTRI Considering Policy On FCC Denial of Stay
WITH CBS-TV affiliation at stake in Albany, N. Y., WTRI (TV) that city was considering at week's end whether to appeal FCC's order denying its request for stay of grant to sale of WROW-AM-TV same city to Lowell Thomas and associates [B«T, Dec. 27, Nov. 8, 1954]. FCC on Thursday ordered Jan. 24 oral argu- ment on WTRI allegations that $298,800 pur- chase of WROW properties by Mr. Thomas violated Commission policy relating to station ownership by network personnel and whether any understanding between new WROW owners and CBS violated anti-trust laws.
FCC also said regular hearing before exam- iner would be held later on WTRI charges that full disclosure of Mr. Thomas' relationship to CBS was not made, nor were there disclosed agreements regarding CBS affiliation. It was also reported CBS announced Thursday it was switching its affiliation Feb. 1 from WTRI to WROW-TV. Both are uhf outlets. WROW has request pending before FCC to allocate ch. 10 to Vails Mills, N. Y.
FCC Annual Report Shows Tv Interference Problem
FCC's 20th annual report, for fiscal year ending June 30, 1954, released by Commission yesterday (Sunday), shows growth of field and regulatory problems over two decades, high- lighted by rapid recent development of tv. In 1934 FCC governed 51,000 stations of all kinds while commercial and operator licenses totaled less than 67,000. In 1954, number of radio authorizations exceeded 1.2 million while operator permits totaled 960,000.
Tv interference complaints continued to be major share of field engineering workload al- though cooperative committees in 351 com- munities have effected reduction in complaint
at deadline
COLOR EXPANSION
MORE than 47,000 channel miles of tv inter-city circuits were re-engineered to carry color tv to 139 stations in 101 cities in 1954, AT&T Long Lines Dept. said today in yearend statement. Year ago Jan. I, first colorcast carried Pasa- dena "Tournament of Roses" to 18 cities cross-continent.
During 1954, report said, more than 20,000 additional channel miles were added to black-and-white tv facilities, bringing total to about 69,000 miles; added 102 tv stations in 75 cities to roster of inter-connected stations, bring- ing total to 360 stations in 234 cities (including three added Jan. 1).
total, FCC said. Of 18,037 complaints in fiscal 1954 (21,749 in '53), 16,089 concerned am, fm and tv, mostly latter (21,749 in '53). One tv set booster in Beaumont, Tex., interfered with estimated 3,000 sets in six-mile radius, FCC noted. Defective master antenna at Buffalo apartment produced interference signal stronger that local tv station itself.
Tv Technical Staff Cut In Realignment by NBC
SOME "30 to 40" tv engineers and technicians were dismissed by NBC at year's end in what was said to be "streamlining and realignment" of certain divisions in engineering department. Primary reason for personnel cutback appeared to be reduced activity by engineering depart- ment's technical development group, which de- vises special electronic apparatus needed in program operations.
Robert W. Shelby, NBC vice president and chief engineer, noted that year ago, NBC had several "high-pressure color projects to rush through in the technical development group, but that has slacked off." Spokesman for Na- tional Assn. of Broadcast Employes & Tech- nicians (CIO), with which NBC has contract, said personnel reduction pointed up "gloomy employment picture" at radio and tv networks.
New Line of DuMont Sets Includes Optional Radio
ALLEN B. DUMONT LABS will unveil three new tv receivers with standard broadcast radios optional, at Chicago's American Furniture Mart today (Monday). Inclusion of radio re- ceivers with tv set adds $30 to list price, accord- ing to DuMont.
William H. Kelley, vice president and gen- eral manager of firm, said DuMont expects that high percentage of its future tv set sales would include radios.
Motorola Tv Sales Near Peak
MOTOROLA Inc. sales hit nearly $200 million in 1954 and were second highest in its history, it was reported Thursday by Paul V. Galvin, president. He predicted tv receiver sales would hit 6.6 million and radio units 6.5 million in 1955. Firm introduced 1955 line of 28 tv receiv- ers at distributors meeting in Chicago, ranging in price from $139.95 for 17-inch table model to $399.95 for 24-inch console.
V. R. YOUNG, manager of Fort Worth office of Graybar Electric Co., New York, promoted to district sales manager with headquarters in Dallas. C. C. ROSS, manager of communica- tions sales at Dallas, named to succeed Mr. Young as Fort Worth manager. H. J. FRANTZ, sales manager at Graybar's Austin office and warehouse, appointed manager at Austin.
HILLY ROSE, formerly with Raymond E. Nel- son Agency and advertising-promotion man- ager of Fullerton Steel & Wire Co., to creative staff of Kling Film Productions, Chicago.
ROBERT H. BOLLING, vice president and treasurer of Boiling Co., station representation firm, and Mrs. Sally MacDonald were married Thursday morning at St. Mary's Roman Cath- olic Church, Roslyn, Long Island.
VINCENT WASILEWSKI, NARTB chief at- torney, father of girl, his second child.
GE Plans Radio-Tv Center, Including Color Studios
APPROVAL of plans for $2 million radio-tv center to house operations of General Electric's WGY-WRGB (TV) Schenectady, announced Thursday by R. B. Hanna Jr., manager, GE's broadcasting stations dept. Center will have nation's first tv studios designed specifically for color tv facilities, he said.
Occupancy of building is expected in about year, although ground-breaking date has not yet been announced. Building will contain three tv and two radio studios. Largest studio, audi- torium seating 300 persons, will be equipped for audience participation shows and able to accommodate full symphony orchestra or mov- ing automobile.
Master control room, with area of more than 4,000 square feet, will be located in center of studio's arrangement, providing control of both radio and tv operations. New center will be located in heart of stations' broadcast cov- erage area of 14,000 square miles, serving Schenectady, Albany and Troy.
Raytheon Plans Increase In Tv Receiver Output
RAYTHEON MFG. Co. plans to increase out- put of both monochrome and color receivers, with latter to account for "substantial part" of production in 1955, Henry F. Argento, vice president and general manager of firm's tv-radio operations, reported Thursday.
He predicted industry total of 6.5 million monochrome sets this year, with emphasis on lower-priced receivers and high-cost sets giving way to increased volume of color tv units. He prophesied production of between 300,000 and 400,000 color models by fall of 1955, largely in 21 -inch screen size. He said original urban tv set market is not saturated and "huge" sec- ond-set and replacement market has matured.
Raytheon reports earnings for first six months of fiscal year, ended Nov. 30, 1954, of $2,396,- 000 on sales of $93,007,000 after provision of $2,150,000 for federal taxes. This was said to represent increase of 14.5% in billings, 21% in earnings before taxes, and 46% in earnings after taxes, compared with similar period of previous fiscal year.
Burrough Matthews Dies
BURROUGH MATTHEWS. 61. editor of Buffalo Courier-Express (WEBR Buffalo), died Thursday after two weeks illness. Mr. Mat- thews headed SHAEF press headquarters dur- ing World War II.
Broadcasting • Telecasting
January 3. 1955 • Page 9
the week in brief
SOMETHING NEW AT DUMONT
Network, in revolutionary move, to offer live-film operation using elec- tronic memory and super-splicer . 27
NARTB REPORTS ON BEER-WINE
Industry-wide survey shows beverage advertisers' messages comprise minor share of all radio-tv time 28
SPOT TV SHOWS A GAIN
Rorabaugh reports seven products used more spot tv than spot radio 30
A NEW PITCH FOR RADIO
CBS Spot Sales extols circulation and impact of aural medium 30
LUDGIN AGENCY REALIGNS
Bliss named president as Ludgin moves to board chairmanship 31
TIN PAN ALLEY IN THE OZARKS
Mountain music is a big business to RadiOzark Enterprises 35
MACHINE ACCOUNTING
A station operator cites the merits of keeping day-to-day tab on the finan- cial situation 37
ZIV TV BUYS NATIONAL STUDIOS
Film program firm pays $1.4 million for Hollywood facilities 40
NEW RAB GETS UNDERWAY
Two executive appointments made as successor to BAB starts year 42
BILLION DOLLARS IN TV?
TvB's President Treyz predicts me- dium will hit that mark in 1955 .42
THOSE INVESTIGATIONS
Industry faces two major probes as Democrats take over Congress . .44
RAYBURN BARS TELEVISION
House leader rules cameras out of committee hearings 46
CENSORSHIP IN TV
American Civil Liberties Union issues report decrying infringements 48
103 TV'S WENT ON IN '54
Year's starters weren't even half of 1953's total of 225 56
NBC-TV REPORTS RECORD YEAR
Network's gross billings reached $125 million. Color programming cited . 64
MUTUAL PLANS SPORTS LINEUP
Radio network will broadcast major events on year-round basis 65
RCA FORECASTS BANNER YEAR
Sales of electronic products will reach record highs, Folsom reports 66
FINAL RITES FOR LOHNES
Industry figures pay last tribute to prominent radio-tv lawyer 68
departments
Advertisers & Agencies 28
At Deadline 7
Awards 63
Closed Circuit 5
Editorial 86
Education 70
Feature Section 35
Film 40i
I
Page 10 * January 3, 1955
For the Record 72
Government 44
In Review 12
In the Public Interest 62
International 70
Lead Story 27
Manufacturing 66
Milestones 26
Networks 64
On All Accounts ... 24
Open Mike 16
Our Respects 22
Personnel Relations 69
Professional Services 68
Programs & Promotion 83
Program Services 64
Stations 56
Trade Associations 42
Broadcasting Publications Inc. Sol Taishoff
President H. H. Tash B. T. Taishoff
Secretary Treasurer
ASTINC j TELECASTING
THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Every Monday by Broadcasting Publications Inc.
Executive and Publication Headquarter* Broadcasting • Telecasting Bldg. 1735 DeSales St., N.W., Washington «, D. C. Telephone: Metropolitan 8-1022
EDITOR & PUBLISHER
Sol Taishoff MANAGING EDITOR Edwin H. James SENIOR EDITORS Rufus Crater (New York), J. Frank Beatty, Bruce Robertson NEWS EDITOR Fred Fitzgerald SPECIAL PROJECTS EDITOR David Glickman ASSOCIATE EDITORS Earl B. Abrams, Lawrence Christopher ASSISTANT NEWS EDITOR: Don West ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence. EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Ell Fritz, Joan Sheehan, Audrey Cappella. SECRETARY TO THE PUBLISHER: Gladys L. Hall.
BUSINESS
VICE PRESIDENT & GENERAL MANAGER Maury long
SALES MANAGER Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy Eleanor Schadi, M. Gwen Moore. AUDITOR-OFFICE MANAGER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston. ART-LAYOUT: Duane McKenna
CIRCULATION & READERS' SERVICE
MANAGER John P. Cosgrove Robert Deacon, Frank N. Gentile, Joel H. Johnston, Sharleen Kelly, Jean McConnell, William Phillips.
BUREAUS
NEW YORK 444 Madison Ave., Zone 22, Plaza 5-8355
Editorial
SENIOR EDITOR: Rufus Crater AGENCY EDITOR: Florence Small ASS'T NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Patricia Kielty
Rocco Famighetti, Selma Gersten, Sally Creley.
Business
SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan Dorothy Munster
CHICAGO
360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton Barbara Kolar
HOLLYWOOD
Taft Bldg., Hollywood & Vine, Zone 28, HOIIywood 3-8181 WESTERN NEWS EDITOR: Leo Kovner TV FILM EDITOR: Marjorie Ann Thomas WESTERN SALES MANAGER: Wallace H. Engelhardt Toronto: 32 Colin Ave., Hudson 9-2694. James Montagnes.
SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELE- CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35tf per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues.
BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROAD- CASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953.
*Reg. U. S. Patent Office Copyright 1955 by Broadcasting Publications Inc.
Broadcasting
Telecasting
Broadcasting
Telecasting
January 3, 1955 • Page 11
even GILBERT and SULLIVAN
WATCH
WHEN
|nd so do their sisters, their cousins and their aunts, not to mention their sons and daugh- ters and old family retainers.
Better than a front seat on opening night — that's the way the folks of both Gilbert and Sullivan, N. Y., feel about Channel 8. And Gilbert and Sullivan are but two of more than 250 communities in upstate New York who find first night excitement every night in the week on WHEN-TV. V* They feel like true monarchs of the "see." r Want to tread the boards in a theatre that always has an overflow audience? Join the WHEN-TV troupe of wandering minstrels.
SEE YOUR NEAREST KATZ AGENCY
CBS ABC
DUMONT
MEREDITH
STATION
WATCHES
WHIN
CHANNEL 8
SYRACUSE, N.Y
IN REVIEW
COLGATE COMEDY HOUR
THOSE teetering on the brink of middle age must constantly fight against the temptation to color the past in hues brighter than life. All of which is one way of saying that the delayed return of the highly entertaining team of Dean Martin and Jerry Lewis to the Dec. 19 NBC-TV Colgate Comedy Hour didn't seem as sparkling and entertaining as many of their previous programs.
Certainly, no inference should be drawn that the show wasn't amusing and a generous cut above the standards set by previous Comedy Hour presentations this season. But it must be admitted that much of the comedy just didn't register, with Mr. Lewis unable to capitalize with his usual verve on an unfortunate surplus of flubbed lines and awkward pauses.
In justice, it should be explained that this is the first show for the pair in quite some time. Mr. Lewis has been sidelined with a succession of physical ailments, enough to try the hardiest of souls and to give delight to a writer for NBC-TV's Medic.
The other half of the team, Dean Martin, again proved himself a very able straight man,
Not as sparkling as before
just the sort a comedian needs to bounce his humor off. Additionally, his relaxed and suave song delivery is a genuine asset to the Comedy Hour.
A well-guarded pre-show secret was the identity of "Phil Abrams," scheduled as a guest star. Mr. Abrams, it turned out, was CBS' Jack Benny, visiting his old stamping grounds at NBC. Typical of the show's lack of bounce was the failure of Comedy Hour writers Artie Phillips and Harry Crane to give Mr. Benny any material really worthy of him.
Among the credits, several numbers by choreographer Nick Castle, especially "Swing Alley," proved most effective.
Perhaps the disappointment at the first Mar- tin and Lewis Comedy Hour of this season is a compliment to them, for tv viewers have come to expect much from this pair. Based on past performances, their Dec. 19 debut might be explained as a temporary rustiness caused by their long lay-off. Should this prove correct, Ed Sullivan will have a serious run for his future Sunday night ratings. But a repetition of the Dec. 19 program isn't going to disturb either Mr. Sullivan or his ratings at all.
Production Costs: Approximately $75,000. NBC-TV, Sunday, 8-9 p.m. PST. (four more programs for Martin & Lewis, on irregular
Page 12 * January 3, 1955
schedule). Live origination from Hollywood.
Sponsored by Colgate Palmolive Co., through Ted Bales & Co.
Executive producer: Pete Barman; unit produc- tion manager: Jerry Madden; producer-di- rector: Ernest D. Glucksman; associate pro- ducer: Robert Henry; director: Alan (Bud) Yorkin; assistant director: Roy Montgomery.
Writers: Artie Phillips, Harry Crane; technical director: Joe Conn; costumes: Kate Drain Lawson; art director: Furth Ullman; musical director: Dick Stabile; lighting: Jim Kilgore.
Choreography: Nick Castle; make-up: Fred Williams.
HORIZONS
SEE YOUR doctor right away.
That's the theme and moral of Horizons, new Sunday evening series on ABC-TV and the latest of television's contributions to the medical education of the viewing public.
That's practically the commercial, too, for each of these quarter-hour programs stresses the necessity for visiting your family physician in all emergencies far more strongly than it does the products of its sponsor. The actual Ciba commercials are among the mildest in tv, purely institutional, with no sell at all, just citing a contribution to medical progress made in the Ciba laboratories and mentioning that Ciba also makes things for industry.
The time to see your doctor discussed on the Dec. 26th program is when old age is at hand. This telecast began with a drama: the family group — wife, son, daughter-in-law — waiting for father to come home from the store to join in an anniversary celebration. Father is late and later still. The family grows anxious. Then the bell. The door opens and father staggers in. He's had a dizzy spell; he had to come home in a taxi; he's got to sell the store and retire: he's all through; he's 67; he's an old man, with nothing to do but wait for death.
See a doctor? What's the use? When you're old, you're old and there's nothing anyone can do about it.
The drama faded from view and in its stead was Dr. Howard A. Rusk, director, Institute of Physical Medicine Rehabilitation, New York U. Bellevue Medical Center, who commented that this man really needed his doctor to help him adjust his activities to his aging body. "Age," said Dr. Rusk, "is physiological, not chrono- logical." There is nothing magical in the num- ber 65 and no real reason why that should be an arbitrary retirement age. People are different: some should go on working at 80; others should retire at 40. Retirement too soon is as bad as working too long. A man must feel needed. See your doctor and find out how you should adjust to growing older.
Like any good lesson, sermon or commercial, Horizons does not try to do too much in its weekly quarter-hour, but concentrates on driv- ing home a single point, effectively but not alarmingly presented and authoritatively ex- plained. The Dec. 26th telecast dealt with the medical problems of old age; that of the pre- vious Sunday with those before birth — the pre- natal care of the expectant mother. In each case, the answer was the same:
See your doctor right away.
Production Costs: $7,000
ABC-TV, Sun., 9:15-9:30 p.m. EST
Sponsored by Ciba Pharmaceutical Products
Inc. through Kiesewetter, Baker, Hagedorn
& Smith Inc. Producer: Kiesewetter, Baker, Hagedorn &
Smith Inc. Associate Producer: Ken Rockefeller Director: Matt Harlib Cast: Guest physician each week.
Broadcasting • Telecasting
TELEQUIPMENT NEWS
Published by the General Electric Company, Electronics Park, Syracuse, N. Y.
UNUSUALLY LARGE AREA SERVED BY WMGT-TV WITH G-E 12 KW TRANSMITTER
Top Engineering Plus Top-Performing G-E High-Power Transmitter Places UHF Station In Dominant Position
"Mt. Greylock Television Station WMGT, with a trans- mitting plant more than twice as high as the Empire State
away; Worcester, 76 miles away; and steady pictures in Hartford, Conn. ,67milesaway ; Rutland, Vermont, 69 miles
Air view of the summit of Mt. Greylock witli the WMGT transmitter building at the bot- tom of the picture and the town of Adams, Mass. in the distance. The tower in the center of the picture is a War Veterans Memorial familiar to all living within a 100- mile radius of this pinnacle 3700 feet above sea level.
Building, is the highest TV site operating in southwestern New England and New York State. It reaches into 5 states," says J. T. Parsons, its Gen. Mgr.
"Power: A 12 KW G-E transmitter takes advantage of short transmission line to its high antenna to provide high signal level even in locations considered 'in the shadow' by ordinary standards.
"WMGT, operating 3700 feet above sea level atop Mt. Grey- lock in Adams, Massachusetts (2100 feet above average ter- rain), has proven power and height are of major impor- tance in providing wide cover- age on UHF. Reports show re- ception in Boston, 129 miles
away, including other fringe area communities such as Glov- ersville and Kingston, N. Y.
"Granted, because of the rug- ged New England terrain, there are holes in the WMGT cover- age. As the terrain levels out to the east and the west, the cov- erage improves in these direc- tions. It is safe to estimate that 90% of the population within a 50-mile radius of the transmitter is being covered satisfactorily. This unique transmitter location provides coverage of three rich markets . . . the New York Capitol dis- trict to the west, the Pioneer Valley to the east, as well as Berkshire County . . . three rich markets under one umbrella."
PERSONALLY SPEAKING LEON PODOLSKY. The entire Greylock Broadcasting Co. op- erations, which include both Radio Station WBRK and Tele- vision Station WMGT, are directed by the company presi- dent, Leon Podolsky, of Pitts- field, Massachusetts.
He has an extensive back- ground in electronics. During World War II, he served as chairman of several Army and Navy committees, working for the standardization of elec- tronic component parts. More recently he has seiwed as a con- sultant to the Department of Defense on electronic compo- nent problems.
He holds over 100 patents for developments in electronics and has published nationally and internationally circulated pa- pers on electronic components. JOHN T. PARSONS. Direct man- agement of Television Station WMGT is in the hands of John T. Parsons of Lenox, Mass., a veteran in radio. Mr. Parsons' early radio career was centered in New York City and Ver-
mont. He came to WBRK from WNBC, Hartford, Conn., in 1940 as commercial manager of the station. He was elevated to general manager of WBRK in 1942, and began managing WMGT in its initial stage of planning and construction.
GENERAL
ELECTRIC
Market area map shows cities and towns covered by WMGT-TV. Illustration is re- produced from literature prepared by the station.
WMGT Engineer, Stanley Ptak, prepares breakfast in mitter building atop Mt. Greylock.
odel kitchen of the trans-
GOOD
• . . advertising
. always pays in the
f I1! I, •• /| I: \
1
RICH, GROWING NORTH CAROLINA MARKET
BETTER.. . coverage
than ever before is yours with RADIO in the
15-county
Winston-Salem
NORTH CAROLINA
Market
BEST. . • buy morning,
afternoon and evening is
Represented by
HEADLEY-REED CO.
Page 16 • January 3, 1955
OPEN MIKE
Oops . . .
EDITOR:
In your review of "Dateline," the Producers' Showcase December tv show, in the Dec. 20, 1954 issue, you credit J. Walter Thompson as the agency handling Ford Motor Co.'s co- sponsorship of the program.
Just to keep the record straight, may we re- mind you that Kenyon & Eckhardt represents us on this particular program and is responsible for the unique Ford, Mercury and Lincoln commercials.
J. B. McMechan Institutional Advertising Ford Motor Co. Dearborn, Mich.
. . . We're Sorry
EDITOR:
While I love all concerned at Broadcasting • Telecasting, a small error crept into the re- view of "Dateline."
K&E handles the whole show; the book credited J. Walter Thompson with the Ford end.
Most minute of details, but it proves I read the magazine.
Hal Davis, Vice Pres. Kenvon & Eckhardt New York
Georgia Appreciation
EDITOR:
FEATURE ARTICLE "GEORGIA, A BILLION-DOLLAR MARKET IS BOOMING ALONG TOBACCO ROAD" BEST THING EVER DONE IN TRADE PAPER OR MARKETING FIELD. GEORGE BIGGARS [president,
Atlanta Journal and Constitution] wants 2,000
REPRINTS. WE NEED 1,500 REPRINTS FOR STA- TIONS. CONGRATULATIONS TO B»T AND TO FRANK BEATTY FOR OUTSTANDING JOB OF BIRDDOGGING, REPORTING AND WRITING.
JOHN M. OUTLER JR. GENERAL MANAGER WSB-AM-TV ATLANTA
Grey Got Gruen
EDITOR:
If there are any in the industry who wonder if B»T is read cover to cover, let our most recent experience at Grey forever allay their doubts.
In the Dec. 20 issue you incorrectly printed in a box titled "Some Big Switches in 1954" that the Gruen account had moved from Mc- Cann-Erickson to an agency other than Grey. Our phones became immediately busy with many calls pointing out the error.
Although the body of your story correctly stated that the Gruen account had come back to Grey, we thought you would want to tell those of your readers who did not call us for the correct information that Grey Advertising Agency was named by Gruen.
Christopher Cross, Dir.
Promotion & Publicity Dept.
Grey Adv. Agency Inc.
New York
Right Owners, Wrong Station
EDITOR:
With reference to the [San Diego] story [B»T, Dec. 13] your facts are incorrect . . . Mrs. Rabell and myself own and operate KSON and KSON-FM in San Diego and we have nothing whatever to do with KCBQ.
KSON was not even mentioned in your story and yet of the people mentioned every one is new to San Diego within the past few months.
We have operated KSON for seven years and there is not any other station in San Diego that has not changed hands in the past year except ours.
As we have spent a great deal of money as- sociating our names with the ownership and operation of KSON we naturally do not want to cause confusion in the out of town agencies' minds. . . .
Fred Rabell, Owner KSON San Diego, Calif.
[EDITOR'S NOTE: The writer who associated the Rabells with the wrong station has been remind- ed that the Broadcasting Yearbook-Mahketbook should be used by staffers as well as subscribers to check details of station ownership and man- agement.]
Ant Auditor
EDITOR:
The Nov. 22 issue of B*T lists Eunice Weston with the title of Ant Auditor.
Now in all the years that I have been battling the mountains of minutia it just never occurred to me that despite their size they could have been ant hills. And, believe me, even though I'm part Cherokee Indian I never dreamed of counting the ants.
Tell me, what kind of equipment do you use to line up the ants to count them, what is it about them that you audit, and what does Miss Weston think of the whole thing? Danged if I'm not fascinated by the position she occupies and the work she does. Working on the Man- hattan Project during the war was great but, shucks, tell me about her duties.
Budd Gore
Publicity Director
The Halle Bros. Co.
Cleveland, Ohio
[EDITOR'S NOTE: Mr. Gore blithely ignored the preceding line of B>T's Nov. 22 masthead which ended, "ASSIST-" and concentrated on the line reading "ANT AUDITOR: Eunice Weston."]
Parochial Praise
EDITOR:
To say we of Global Films are pleased with your splendid treatment of the Global Films' story [B»T, Dec. 13] is an understatement. We are delighted.
Messrs. Hartley and Snyder concur with me in feeling that your well-written, careful study is to be commended for both accuracy and depth. Furthermore, we might add a bit of parochial praise and say your article is as full of vitality as a Global puppet-commercial. Ralph N. Weil Treasurer Global Telefilms New York
Life Answers BMI
EDITOR:
This letter is being written in response to your story on page 58 of your Dec. 20 issue, headed "Life Music Index Draws BMI Com- ment."
I also have made a quick and cursory ex- amination of the General Title Index of BMI and such examination discloses that over 90% of the titles listed therein are titles of Public Domain origin, foreign selections, or selec- tions comparatively unknown to the general public or selections which are rarely if ever used.
Many of the compositions are the result of artificial exploitation and though possibly per- formed at one time are receiving very negligible performances at this time.
Of the small quantity of compositions re- maining— the copyright proprietors could easily clear them through any other Performing Rights
Broadcasting
Telecasting
channel 5 Seattle
TELEPULSE RATINGS NOVEMBER, \9% Seattle, Washington
Top Fifteen Once-A-A'eek Shows
|
Or aonet |
Stat i on |
"r" |
55 5 y J • J |
|
0 i snev 1 and |
K 1 IMG - TV |
"8" |
52.9 |
|
Groucho Marx |
Stat i on |
5 1 5 |
|
|
Toast of the Town |
Stat i on |
"C" vy |
28 1 |
|
Lone Ranoer |
K 1 NG-TV |
2b. 6 |
|
|
Badoe 7 1 )i |
K 1 NG-TV |
25.5 |
|
|
Make Room for Daddy |
KING-TV |
||
|
TV Playhouse |
Stat ion |
"8" |
2l|. 6 |
|
Favorite Story |
KING-TV |
2^.5 |
|
|
Range Rider |
Stat ion |
"8" |
|
|
k' i f r a p cnn |
KING-TV |
2)1 5 |
|
|
1/lf i 1 H Rill Mi pLc oU |
KING-TV |
2)i 0 |
|
|
r nil 1 1 cl c |
Station |
»B" |
23 ft <-y • u |
|
1 i -p p n*F R i 1 pv i_ i i c w i r\ i i cj |
KING-TV |
25 ^ |
|
|
Mr District Atfornpv |
KING-TV |
25 5 <-y » y |
|
|
1 ^ ctl 1 1C o L 1 1 C O all IC |
KING-TV |
2^ R <-y • y |
|
|
RppU'P1")" Qrl I^H |
KING-TV |
25 S |
|
|
O LUkJ LI IC l\ -;Uo 1 (-/ |
KING-TV |
?5 S <-y • y |
|
|
Th p n t r p (niii IH |
KING-TV |
25 S |
|
|
This Is Your Life |
Stat i on |
"8" |
23.5 |
|
Top Ten |
Multi-Weekly Shows |
||
|
Ccii \ y lu 1 1 1 ui 1 |
Kl NG-TV |
?n p |
|
|
Qhor i -f -f Tpv Ol ICI III 1 CA |
K 1 NG-TV |
1 h h |
|
|
U 1 1 idl l Of 1U1 c |
Stat i on |
"8" |
1 0. J |
|
OdlTlc 1 IMfcrW-b |
Stat i on |
"B" |
l%y |
|
Wor Id Too ay |
K 1 NG-TV |
l4.3 |
|
|
Stan Boreson |
KING-TV |
10.0 |
|
|
Channe 1 5 P ! ayhouse |
KING-TV |
"3" |
|
|
Eddie Fi slier |
Stat i on |
9.5 |
|
|
Midday Matinee |
Kl NG-TV |
"C" |
|
|
Perry Como |
Stat ion |
9.0 |
|
|
Footbal 1 |
|||
|
NCAA Footbal I |
K 1 NG-TV |
||
|
Station |
"B" |
5.y |
|
|
Profess i ona 1 Footba 1 1 |
KING-TV |
12.9 |
|
|
Stat i on |
"C" |
6.0 |
^ //.A
Join the Cha
The 5th Network-''' may *e ?.e ^is fs
answer to his TV problem
-t's still a seller's market in buying national television time. Newspapers can add pages . . . mag- azines can add sections, but as long as an hour has 60 minutes and a week seven days, television will remain a seller's market.
Figure it yourself. Choice time is yh slj '-j) 8:00-10:30 P.M. That's 5 one-half A j A hours a day. Allow for the full-hour shows and the multi-product adver- tisers with several time segments, and you can see why existing networks are limited to around 60 or 70 sponsors forming the "Charmed Circle."
Perhaps we've been lucky because right now four Screen Gems produced film shows are racking up enviable ratings on networks. We value our large national accounts, but know many advertisers can- not get network time, or feel that the rigidness of network control is not in their best interest.
Fortunately for them— and they may be national
or regional in scope— the networks do not have a monopoly on creative imagination. Fine programs are being turned out in our studios in Hollywood and New York, as well as by others.
Advertisers need not be dependent on one net- work, one time slot. Good spot time is scarce but it is not unobtainable, and a really "hot" show has a faculty for clearing markets.
1 1
Each advertiser can create a new • kind of network— The 5th Network ^fe^^^^^J — his own. Born out of the creative "I... ability of producers of film enter-
tainment, and the administrative experience of advertising agencies, advertisers can tailor-make their own "network," choosing their own markets and time spots, and retaining the freedom to move their shows for even better availabilities. Further, they have a wider choice of programs and a greater degree of control over format, talent, and material.
rmed Circle
By this method, national advertisers can get cov- rage in every television market at less cost than y buying those same markets on a network. Where jhe advertiser prefers to limit his coverage, and he show can be sold to others in non-competitive reas, the package producer can substantially re- uce the cost to the original sponsor. When a por- ion of these savings is allocated for promotion and lerchandising, you can get top audiences at lowest ost-per-thousand.
Though your program may vary as to time or days, strong promotion as used by the film industry... in news- papers, advertising, publicity, and lerchandising tie-ins ... can more than offset the dmitted value of a uniform time period nationally
We sincerely believe that The 5th Network— your own show, in your own time spots, on stations of your selection— is the only way you can join the Charmed Circle and attain a satisfactory rating.
ratings /> We've done it for The Ethyl Corpo- ration through B.B.D.&O. And we're preparing a top-flight, top-budgeted T Hollywood series now for the Falstaff Brewing Company through Dancer- Fitzgerald - Sample, Inc. at a fraction of its production cost. Others, too, are seriously considering this fresh approach to national advertising.
If you would like to know more about The 5th Netivork and how it can work for you, why not get in touch with us now. We will be happy to sit down and discuss in detail a plan to fit your specific needs.
TELEVISION SUBSIDIARY OF COLUMBIA PICTURES CORPORATION, 233 WEST 49th STREET, NEW YORK 19, N.Y. • CIRCLE 5-5044
The only company providing advertisers with Hollyivood and Neiv York custom produced national shows, syndicated programming , and commercials— all on film.
OPEN MIKE
Advertisement
From where I sit 6y Joe Marsh
Tickets Please
Riding up Broad Street the other afternoon, I saw "Tiny" Fields up ahead directing traffic. I also saw a lady a couple of cars up from me try- ing to get out of a tight parking spot.
No one stopped to let her out, but I did, because I've been in the same fix myself. When I got up to "Tiny" he blew his whistle and stopped me. "Have a ticket, Joe," he said. I was surprised —and a little sore. But "Tiny" ex- plained. "It's a movie ticket — good anytime at the Bijou Theater. We're having a Courteous Driver Week in town. You qualified by letting that lady go ahead of you."
From where I sit, courtesy and re- specting the rights of your neighbor go together — in driving a car, just as in anything else. For instance, even in something as small as a choice of bever- age we should live and let live and be thoughtful of others. You may like tea with your dinner. I happen to occa- sionally like a temperate glass of beer. Neither of us should "blow the whistle" on the other's choice.
Copyright, 1954, United States Brewers Foundation
organization, such as Life Music, Inc., with a resulting saving of approximately eight million dollars ($8,000,000) per annum.
May I suggest that now that Mr. Haverlin has completed his "quick and cursory examina- tion" of Life Music, Inc., that he proceed to make a "quick and cursory examination" of the BMI General Index and what he is offering the broadcasting industry for $8,000,000 per annum.
As a matter of record, we have never sought to burden the broadcasting industry, have al- ways serviced the industry to the very best of our ability and have strongly advocated that a fair non-discriminatory and equal contract be established for all writers, publisher affiliates and broadcasters.
We have met with considerable resistance in our campaign to establish these purposes from management of BMI and it may be neces- sary to refer the entire matter to the U. S. Dept. of Justice in order that these meritorious objectives may be achieved.
I know that your magazine is dedicated to the best interests of the broadcasting industry and possibly your bringing these matters before the industry as a whole may accelerate the culmination of a just program, undoubtedly resulting in substantial savings to broadcasters.
Barney Young, President
Life Music Inc.
New York, N. Y.
Formerly With . . .
EDITOR:
On page 72 of the Dec. 27 B»T there is an article which makes reference to WEBB an- nouncing the name of the new general man- ager as Bentley Stecher, formerly sales man- ager of WSID Baltimore. This article is in error, as Mr. Stecher's former position was as sales manager for WWIN Baltimore . . .
Marvin Mirvis, Gen. Mgr.
WSID Baltimore
[EDITOR'S NOTE: The announcement by WEBB identified Mr. Stecher as formerly with WSID.]
Timely Think
EDITOR:
I was very much interested in reading your editorial "The Think's the Thing" which ap- peared in your Dec. 13 issue because to my mind it was quite timely.
I could just wish that BBDO — as well as other advertising agencies too numerous to mention — was as deeply concerned about the future of radio as they appear to be on the surface. By that I mean most agencies don't seem to realize what they are doing to radio — incidentally, a medium very important to them — by continually pushing radio stations for special packages and rate concessions.
You and I know full and well that manu- facturers, advertising agencies and even radio trade papers have everything to gain by main- taining radio in a strong position, because if it was not for radio, newspapers, magazines, etc., many of us would have no business today and manufacturers would have to spend many times their present budgets in order to reach people and tell them about their products.
If the announcement and program rates of the radio stations are to be driven steadily downward, it then means that radio stations are going to have to put on more advertisers in order to earn the same revenue. The natural consequence of this is that radio stations will be offering less and less entertainment and, in the end, it may be that they will start to lose large segments of listeners. This, of course, means a diluted medium . . .
William B. Caskey Vice Pres. & Gen. Mgr. WPEN Philadelphia
Page 20 • January 3, 1955
Broadcasting
Telecasting
Spins
CASS KAID . T/ie Sm/7e on f/ie D/o/"
MAKES ADVERTISERS PURR AT THE PROFITS
WKHM IS F/RST IN JACKSON...
F/RS7 IN POWER F/RST IN RATINGS FIRST IN NEWS F/KS7 IN MUSIC FIRST IN SPORTS
SO BUY THE BEST...
WKHM
Jackson, Michigan
Frederick A. Knorr, Pres. John O. Gilbert, Mg. Director Represented by HEADLEY-REED
He's a household word in Jackson's homes. They listen to Cass and they buy what he sells! Nobody ... but NOBODY even comes close to his rating. He's tops by 3 to 1. Young or old, they all love Cass Kaid. No wonder his platter-patter is paying off for advertisers in this rich midwest market.
How much jack are you getting out of Jackson? You could get more if you put Cass Kaid to work for you!
WKHM— Jackson . . . WKMF— Flint . . . WKMH — Dearborn-Detroit is the package buy that covers 77% of Michigan's entire buying power. Yet you save 10% when you buy all 3. Highest ratings . . . because every- body likes News, Music and Sports!
Broadcasting • Telecasting
January 3. 1955 • Page 21
10,000 WATT
OVEl*
It happened in Omaha (KOWH) and it happened in New Orleans (WTIX). Now Kansas City makes three lead- ers for Mid-Continent! Hooper says WHB is first in the morn- ing, first in the afternoon, first all day with 35.7% of the avail- able audience, twice the next station's share. All this since June when new ownership-man- i agement brought new ideas, 8 new programming, new con- 17.5% cepts to Kansas City's oldest 1922) call letters. Ask Blair man, or WHB Gen- eral Manager George W. Armstrong!
Hooper Radio Index — 7 AM-6 PM, Monday-Friday, Oct.-Nov., 1954
10,000 WATTS
WHB
ON 710 kc.
KANSAS CITY, MO.
CONTINENT BROADCASTING COMPANY President: Todd Storz
KOWH,
Omaha Represented by H-R, Reps, inc.
WTIX, New Orleans Represented by Adam J. Young, Jr.
WHB, Kansas City Represented by John Blair & Co.
our respects
to JAMES DEWEY CUNNINGHAM
IF YOU spend an hour with big Jim Cunning- ham, FCC's newly-appointed chief hearing ex- aminer, you will notice he smokes his cigarette precisely, firmly.
This intense purposefulness pervades his whole nature, from his hearty hello to his quiet, but exact, judicial demeanor in conducting an FCC hearing.
It signals the way he plans to get things done in building up the Commission's Office of Hear- ing Examiners, streamlining and making more uniform the hearing processes and working with applicants and counsel to conclude hearing cases as expeditiously and justly as possible.
Whether it is writing a decision or painting his house, "I like to get onto it and get it done to the best of my ability." That is the capsule comment on his basic philosophy. And when he "gets onto it," he works around the clock to finish the job if necessary, as he did in writing the Denver ch. 7 (KLZ-TV) initial de- cision. The first post-freeze comparative case to go to completion, Denver ch. 7 set the pat- tern for later contests and Mr. Cunningham's text became the primer for future opinions.
The smoke-filled hearing room during tv's post-thaw channel rush is well on its way to becoming a mellow memory for lawyers and litigants. The heat of summer or the fight it- self made many a hearing a shirt-sleeve affair.
The nation's great in business and communi- cation were jammed together in hastily-con- verted hearing rooms during many proceedings and the resulting informality sent some back home assured Washington is really like that.
But now the rush and informality are over, Chief Examiner Cunningham agrees, indicat- ing he expects to make every effort to assure more comfortable accommodations and better facilities for hearings. Through cooperation of counsel, both in FCC and out, he believes the hearing procedures can be simplified and testi- mony and evidence reduced to a minimum ("consistent with the rights of the parties").
His ultimate goal: to publish decisions as "expeditiously as possible." The result: "tre- mendous economies, not only to the govern- ment, but also to litigants."
Born Sept. 26, 1899, at Northampton, Mass., James Dewey Cunningham is one of four chil- dren born to Michael P. and Catherine (Mc- Gough) Cunningham, second and first genera- tion County Cork (Ireland) folk. His life am- bition, to become a major league baseball player, was tempered at an early age through lessons of punctuality taught by the nuns of the parochial schools at Holyoke, Mass.
At an early age he also learned social and family responsibility earning his spending money
in the American tradition — working in a grocery store and delivering newspapers.
Following high school graduation in 1918, Jim Cunningham enlisted in the Army and was in the midst of basic training when the Armis- tice was declared. In 1920 he entered George- town U. at Washington, D. C. on a baseball scholarship.
After receiving his A.B. degree in 1923, he took the advice of his career counsellor, the late Rev. Thomas I. Gasson, S.J., then pro- fessor of psychology, and chose law. Returning to GU that fall and entering its law school. Jim Cunningham worked on both his M.A. and LL.B. degrees, which he received in 1926.
He passed the D. C. bar in early 1927 and later that year resumed studies at GU for his master of law degree, received in 1928.
After a short private practice, Mr. Cunning- ham joined the Civil Service Commission in late 1930 as attorney-examiner, evaluating ap- plicants for legal positions in government. In late 1934 he transferred to the then newly- organized FCC as senior attorney. Starting in the law department of the Broadcast Bureau, he worked essentially on hearings and subse- quently served as examiner in several cases.
Having obtained a reserve commission of captain in 1933 in the Army's Judge Advocate General Dept., Mr. Cunningham volunteered for active duty in November 1940. Assigned judge advocate general in the chemical warfare service at Edgewood Arsenal, Md., he advanced to full colonel and in 1944 was assigned judge advocate of the Antilles Dept. with base at San Juan. Here he won commendation for "out- standing service."
Returning to FCC in 1946, Col. Cunningham was placed in charge of the Renewals and Revocations Section of the Broadcast Bureau's Law Dept., then under the direction of General Counsel (now Comr.) Rosel H. Hyde. In June 1947 he became one of the first formal hearing examiners upon implementation of the Ad- ministrative Procedures Act. Early major cases included the late G. A. (Dick) Richards and WMEX Boston license renewal proceedings.
Spreading his 240 lbs. to a height of 6 ft. 3 in., Col. Cunningham was a logical choice when Chairman George C. McConnaughey recently said the Commission needed a big man for chief examiner "and we picked the biggest we could find." But the chairman also referred to performance and experience.
A career man at FCC, Col. Cunningham belongs to no political party. He admits neg- lecting his golf the past five years, but still is handy fixing things around the house under the eye of Mrs. Cunningham, the former Gene- vieve H. Griffin of Georgetown (D. C.) whom he married in 1926. His hobby: hi-fi.
Page 22 • January 3, 1955
Broadcasting • Telecasting
V
Denver Area TV homes with
television's hottest spot package in a booming market!
Latest ARB reports FANFARE FEATURES reaches an unduplicated 58.1% (gross rating points— 107.3) of the Denver area's more than '/^-million TV homes.*
The result? KOA-TV boosts its guarantee from 40% to 50%! Your 12 sales messages on KOA-TV's 9 popular FANFARE FEATURES in each two-week cycle penetrate an unduplicated 50% of Denver's TV homes ... money-back guaranteed!
In fact, they'll reach 60% of these homes 2 to 5 times during the two-week cycle!
'253,596-RocJcy Mln. Electrical League, Nov. I, I9S4
1
Broadcasting • Telecasting
January 3, 1955 • Page 23
It's a long, long way from the pig to the crisp bacon on your breakfast plate. What originally comes from the hog isn't what you'd call bacon at all — not at first, anyway. Bacon re- quires lots of "post graduate" work before it's ready to cook.
1 The first step is to select the "side" that can be made into the kind of bacon you like. Then the "side" is trimmed and squared carefully into the proper shape by a skilled workman.
3 Then it's hung on "Bacon Tree" racks and moved into the smokehouse, where smoke from special wood gives it the haunting fragrance that brings your family bounding into the kitchen.
5 Finally, the slicing machine shaves it off in uniform slices (about 10 slices per second). Wrappers pack it neat and pretty; and the shipping department starts it off to you.
Page 24 • January 3, 1955
2 Next comes the curing. Every one of America's hundreds of bacon-making packers has his own special curing for- mula. Gives you lots of flavors to choose from.
4 After it comes out of the smokehouse your bacon is chilled. Then it's "formed" into just the right shape so the slices come out nice and even, the way you see them in your store.
6 Surprise you how many steps there are from porker to packer to breakfast table? Yet bacon is only one of hun- dreds of processed meats prepared in modern packing "kitchens" every day.
JOHN COLE
on all accounts
JOHN COLE believes that "television's bread and butter ultimately lies in special interest programs," a belief nurtured by his own inter- est in the current "do-it-yourself" craze.
Mr. Cole's own bread and butter these days lies with The Buchen Co., Chicago, of which he is radio and television director at the youth- ful age of 29. In that capacity, he handles copy, contracts, production and administration.
Among the clients for which he toils in spe- cialized fare are the Chicago Title & Trust Co., which sponsors the Chicago Symphony Orches- tra on DuMont Tv Network; Edward Hines Lumber Co., for Waifs Workshop on WNBQ (TV) Chicago and Fairbanks, Morse & Co., which sponsors The Nation's Business on radio in 45 markets. He also writes spots and handles production for Masonite Corp., Wood Conver- sion Co., Ripon Knitting Works and the Oliver Corp.
Despite his youth, John Kenneth Cole has had a well-rounded background comprising agency, station and network fields. He was born in Wheaton, 111., on Dec. 11, 1925. Mr. Cole received a BS in radio journalism from the U. of Illinois, and was in service from January 1943 to May 1945, serving with the Army in field artillery with the 100th Infantry Division.
Mr. Cole started in advertising in September 1949 with WVLN Olney, 111., as a radio writer, announcer and salesman. In June the following year, he joined ABC Central Div. as a radio writer. The following September he moved into the agency field.
Copy, production and contact work on radio and television were his chores at Schwimmer & Scott Inc., Chicago, for the next two years. Among the programs he worked on: Open House for Walgreen Drug Stores; Cartoon-O' for National Food Stores; participations on Arthur Godfrey's radio show for ReaLemon- Puritan Co.; Two Minutes to Go for Fox De- luxe Beer; H-M Ranch for Hawthorn-Mellody Dairy, and numerous spot campaigns.
In 1952, Mr. Cole joined The Buchen Co. as assistant radio-tv director, becoming direc- tor last March.
Also in 1952, he married the former Dallas Williams. They live in Geneva, 111.
Among his "special interests" and hobbies,. Mr. Cole lists music and the theatre.
Broadcasting • Telecasting,
AMERICAN MEAT INSTITUTE
Headquarters, Chicago Members throughout the U. S.
Joseph H. Snyder, President of the Color Corporation of America, tells:
"How we set a record with the Thunderbird!"
"When news got out about the Thunderbird, Ford dealers scheduled a big preview at Palm Springs, California," relates Joe Snyder of Color Corporation of America.
"But as the date drew near, it became clear to Ford that the one Thunderbird then in existence — a hand-made model — would have to stay there in Detroit !
' 'The solution ? Giant natural color prints— and Air Express.
"Films were rushed to the Color Corporation in Tampa,
and we made Hi-Fidelity color prints larger than the top of a desk. These were back in Detroit in record time — and in Palm Springs the day after !
"There is no other service comparable to Air Express. We would be just a local business without it.
"Yet Air Express rates are usually lowest of all. For in- stance, a 10-lb. shipment from Tampa to Detroit costs §5.06. That's 6S<* less than the next lowest-priced air service."
GETS TMEFtE F I Ft ST via U.S. Scheduled Airlines CALL X\//=t EXPRESS . . . division of Ft*\l EXF>F*ESS AGENCY
Broadcasting • Telecasting
January 3, 1955 • Page 25
HAPPY NEW YEAR from
NUMBER PLEEZE
and
WSRS, Cleveland, like dozens of other top-notch stations throughout the country, has found "Number Pleeze" a real sales builder. This exciting new game is radio's only fully controlled giveaway show. It incorporates a telephone call-in, but licks telephone problems by automatically limiting calls. Let "Number Pleeze" do the same hard-hitting job of selling for you that it had done for other leading stations. For full details, contact the Ullman office nearest you.
RICHARD
''95 Delaware Ave. <ffalo 2, N. Y. me: Cleveland 2066
ULLMAN Inc.
2133 N. W. 11th Avenue Miami 37, Fla. Phone: 2-2655
SRS, Cleveland, has paid for part of this ad because they believe that the way to a happy and prosperous 1955 in radio is with fresh programming ideas such as "Number Pleeze."
Page 26 » January 3, 1955
wens -tv NOW AMERICA'S
MOST POWERFUL STATION WITH
POWER PUNCH PERFORMANCE PERFECT
PICTURE PROGRAMMING PERSONNEL
PERSONALITIES PULLING POWER PEOPLE ! !
And now a MILLION WATTS of power to make even our
previous achievements seem picayune.
WBRE-TV has to its record some outstanding "Firsts" but none greater than being the FIRST MILLION WATT TV STATION IN THE NATION. WBRE-TV applied for and received the first million watt tv
station grantfrom theF.C.C. It is a sourceofsatisfactionthatwehave been able to fulfill this grant in less than two years.
The thirty years of great engineering, programming and selling know-how that went into our remarkable radio record is now achieving phenomenal feats of merchandising and selling for. our TV clients. Full schedule of NBC shows in black and while and color . . . outstanding local shows . . . news and sports coverage of local, regional and national interest makes WBRE Channel 28 the Powerful, Programming, Audience-delivering buy In Television.
Broadcasting • Telecasting
January 3, 1955 • Page 26-A
ON-AIR" AT WBRE-TV
O WER
This announcement marks another achievement in RCA high-power equipment leadership. For the first time, a commercial UHF television station is operating with an effective radiated power of one million watts! For the first time, a UHF station is getting coverage close-in AND far out! And best of all, super television power has proved just as easy to handle as lower powers.
How do you get started with RCA super power? You begin with your own RCA 1-KW transmitter. You add the new RCA 25-KW amplifier. You install the new RCA Super Power UHF Pylon (gain, 46)— and you're set to go with 1 million watts ERP. Power tubes in both RCA high-power amplifiers are conventional and interchangeable (no klystrons used). Amplifier plate voltages are low volts, max.).
Operating econonw is remarkabla\(RCA's new /super power, high- gain antenna eliminadets need for hignlpower inpi/t. Rower tubes have already set a record Vor "proved-in'\ life).
New RCA Super Power UHF Pylon Antenna. Available Types: TFU- 46AL, TFU-52-AM, TFU-60-AH. Signal Gain, 46, 52 and 60. The answer for eco- nomical 1-million watt operation.
Station-proved*wv daily commercial operation aivWBRE-TV, trT6s,per- formance of RCA's 1-million watt UHF system is ^ow an established record. Profit^by RCA's engineering experience in high-power — and KNOW yyou've planned it riaht. Call your RCA Broadcast Sales Representative. In Canada, write RCA Victor Ltd., Montreal.
RCA Pioneered and Developed Compatible Color Television
HORIZONTAL FIELD PATTERN / \ ^DOUBLE SLOT UHP ANTENNA /S. / V/ =527 MC £=0.296 N( yK
• MEASURED*^ WIRE SCREEN
in RCA "contour-engineered'' UHF Pylon Antenna
• For "single-direction" coverage, rca has
UHF Pylons that produce a horizontal field pattern shaped like a Cardioid (see Fig. 1).
• For "elongated" coverage, rca has uhf
Pylons that produce a horizontal field pat- tern shaped like a peanut (see Fig. 2).
• For "circular" coverage, rca has a wide
selection of UHF Pylons that produce equal signals in ALL directions.
• For better overall coverage, rca uhf
Pylons have built-in "Beam Tilt" that minimizes power loss in vertical radiation.
• For better "close-in" coverage, rca uhf
■ ' :' ' ■ ■ ' Pylons are equipped with a new, advanced
LaMMiSnSSSmilSSSSl t>'^e nul1 fill"in system (used in conjunction
bmDmDnnD[13llll]lllllllllnill with beam tilting) See Figs 3 and 4
■■"■SSmnSSSSUSS • The gain that's published is the gain you get.
R flBR^^^^'^'ISSljSSBSSri1!;1 rlnn'^np! RCA UHF Pylons include no tuning com-
□□□□□□□□□□□□□DjlHaG^ j' promises that would result in loss of gain.
□□□□□□□□□□DQBIIBBBSiBBBBBBBBBBBB RCA UHF Pylons can be furnished with
1 ■iibbbbmbbbbbbbbbbI „ • c • ... nr, r r o , q , , >, > , □□□□□□□□□□DflQtlflSHHEaQQ'iJDDEC'jGnri:- gams in the order of 3, 6, 9, 12, 21, 24,
□□□□□□□□□□OflnOMBBBBBBSBBBBBBBBl and 97" □□□□□□□□□□BanODiOaBBBBBBBBilBBBBBB anu L ' 1
•■II IBBEBBBBnfi VBBBBBH k DP. hop IIUr ontonn„ ,PMff„ri(1P.
:r ;jdq' 7 • RUA has all uhf antenna accessories, towers,
- mitered elbows, line transformers, spring
hangers, dummy loads, wattmeters, fre- quency and modulator monitors, filter - plexers, and transmission line (measured performance — VSWR — is better than 1.05 to 1.0). You can get everything from ONE responsible source- RCA!
^■■■BBaBBBBBBBIlllBBBBBBBBBgBBj
An antenna system can make or break a TV station. Make sure yours is right.
, Your RCA Broadcast Sales Representative
□^||HaaanonnnDDnannD| . can help you plan.
. jBBBBBBBBBBBB' : = Z - 7 ::
□□□□□ODOQODSCEICX
-□□□□□□oonnnntfj sac
14 12 10 8 6 4 2 0 2 4 6 8 10 12 14
ABOVE HORIZONTAL VERTICAL ANGLE , DEGREES BELOW HORIZONTAL PLANE PLANE
]
RCA Adjustable Beam High-Gain UHF Pylon —installed
RADIO CORPORATION of AMERICA
■Kg. +12 +10 +8 +6 +4 +2
ABOVE: -HORIZONTAL PLANE DEGREES BELOW HORIZONTAL PLANE
ENGINEERING PRODUCTS DEPARTMENT
CAMDEN, N.J.
BROADCASTING TELECASTING
January 3, 1955 Vol. 48, No. 1
LIVE-FILM NETWORK SYSTEM TO BE OFFERED BY DUMONT
Re-shaping of whole' television network picture promised by Dr. DuMont and key officials as special production system is developed. Live-film cameras will be combined with electronic memory and new super-splicer. Extensive savings in cost and time plus improved film quality are claimed. Meanwhile, network cuts relay facilities.
DUMONT Tv Network has developed a com- bined live-film system designed to provide high-quality network program and advertising service at low cost on a nationwide basis.
The service will profoundly influence present concepts of television networking, DuMont officials believe, and will offer stations impor- tant savings in programming.
While many technical methods and devices have been blended into the merger of live and Teletranscription service, the development is described as a combination of studio, control room, splicing and distribution practices. Patent applications have been filed for some of the devices.
The disclosure of DuMont's plan, evolved after years of experience and the need for a new way of competing in a four-network econ- omy, serves to set at rest much of the specu- lation of the last two months. DuMont will make a major cutback in its present live net- working facilities and reduce personnel.
On the other hand, the network hopes it will have the live-film system rolling by sum- mer and enter the autumn market with a group of 13-week programs. If its hopes are realized, DuMont will attain a much more important position among national networks.
Only meager hints of the system were di- vulged last week in a DuMont announcement, which referred to early introduction of "tech- nological developments" and in an informal comment by a DuMont executive that these developments "are liable to set the industry on its ear."
Briefly, B«T learned, the new DuMont sys- tem involves the following:
• Multiple-camera production, with each camera providing simultaneous live and film versions.
• Master control, with director controlling cameras and recorded cues for editing films.
• Electronic memory at master control to aid director.
• An intricate super-splicer for fast film editing, turning out electronically reversed neg- ative suitable for high-speed production of prints.
• Studio production techniques taking ad- vantage of technical devices and greatly low- ering cost of turning out programs as well as commercials.
Having worked out this system, DuMont is preparing to produce from its 67th St. studio in New York City, built at a cost of $5 million
to serve as a film production center.
Network officials explained that DuMont lost $4 million in 1954 on its service but has $9,750,000 available from proceeds of the sale of WDTV (TV) Pittsburgh to Westinghouse Broadcasting Co. [B»T, Dec. 6, 1954]. The entire concept of live-film operation was based on the realization that the present tv alloca- tion, lacking four vhf stations in many leading markets, will not support four networks paying for fulltime coast-to-coast relay facilities, it was stated.
Here are some of the specific advantages DuMont officials cite as they predict drastic changing of the tv network structure:
• Central control of multiple cameras, even in several studios or cities.
• Fast re-takes as their need appears to the director while he scans the kinescope a few
DR. DuMONT MR. BERGMANN
seconds after actual performance.
• Live and recorded program distribution, quickly and at low cost, permitting programs to be shown at desired times in different sec- tions.
• Heavy savings in relay costs.
• Easy distribution of a film program with as many different commercial or sustaining interludes as desired.
• Radical reduction in the cost of producing tv film commercials, with only minutes between production and availability of finished films.
Involved in development of the system were key DuMont network officials, including Dr. Allen B. DuMont, president of Allen B. Du- Mont Labs; Dr. Thomas T. Goldsmith, director of research; James L. Caddigan, network di- rector of programs and production, and Ted Bergmann, DTN managing director.
They have been searching years for a solu- tion to the problems of competing in a_four-
network field without the availability of key stations and basic affiliates spaced along relay facilities.
Now they are preparing to offer stations a type of affiliation contract that will cover the joint live-film program services and provide a profit to the network while giving stations what is termed vastly improved film programs of superior quality.
It was made clear that DuMont is going to stay in the network program business, despite the current cutbacks on relay facilities and personnel. The network believes advertisers will quickly see the advantages of its studio and delivery techniques.
The super-splicer developed by DuMont swiftly turns out a finished negative. Films from each camera, plus sound, are fed into the splicer along with recorded cues provided at the master control by the director. Remote camera oper- ation is possible and the multiple functions performed by the director are simplified by the electronic memory device. Rehearsal time is kept to a minimum by the DuMont system.
Specially-developed shutters and prisms are used in cameras to avoid loss of light caused by shutters, the camera orthicons getting con- tinuous tv light.
Coincident with the announcement that Du- Mont is cutting down on its use of AT&T's coaxial cable and radio relay facilities came word that ABC-TV, as part of a continuing "efficiency study" made in the light of changing
MR. GOLDSMITH MR. CADDIGAN
needs, is reappraising its own intercity relay requirements with a view to making whatever realignments are necessary to provide efficient service with the greatest economy. An ABC-TV official said, however, that despite these realign- ments the network goes into 1955 spending more for AT&T facilities than ever before.
In disclosing the changes Dr. DuMont said:
"The entire industry is well aware that net- working, as distinct from station operation, is presently an uneconomic activity.
"For a long time, we have been seeking a means of making telecasting more efficient. We are near the end of our search for a tech- nological improvement that will aid substan- tially in achieving this objective and we are moving now to reorganize and strengthen our broadcasting structure and at the same time make the medium more attractive and more economic to all advertisers."
The announcement appeared to set at rest
Broadcasting • Telecasting
January 3, 1955 • Page 27
DuMONTS PLANS
ADVERTISERS & AGENCIES
speculation that has ranged widely regarding the network's plans, including an early report that ABC might take over the network opera- tion. Another dealt with reported negotiations anticipating that Guild Films, tv film produc- tion-distribution company, might acquire Du- Mont productions and production facilities. Guild Films President Reub Kaufman asserted last week, however, that the DuMont announce- ment would have "absolutely" no bearing on GF plans or activities, and reiterated that GF had no negotiations with DuMont.
Discussing DuMont's announced plans, Mr. Bergmann told B»T that DuMont's cutdown on line facilities probably will reduce the num- ber of affiliates served by "contract" relays — that is, relay facilities which are ordered eight hours a day, seven days a week, and which must be paid for whether in use for the full period or not — from 50 stations to about 25.
The approximately 25 thus cut off from "con- tract" relay service will be served by relays ordered on the less expensive "occasional use" (as needed) basis in the case of commercial programs (where the relay cost is figured onto the advertiser's bill). In the case of sustaining programs these stations will be served largely by Teletranscriptions.
Mr. Bergmann cited as an example Bishop Sheen's Life Is Worth Living program for Ad- miral Corp. This currently is seen live on 70 stations, of which 50 are served by "contract" facilities and 20 by facilities ordered on the occasional use, or as needed, basis. Under the new plan the approximately 25 taken off the "contract" facilities will be added to the 20 al- ready getting the program on relays ordered specifically for that show.
Not All Stations Set
Thus far, Mr. Bergmann said, DuMont has not finished notifying all of the stations whose method of receiving service will be changed from "contract" facilities to the other means, Accordingly, he declined to identify them.
Nor would he indicate approximately how many DuMont employes would be let go in the reduction in personnel, although there were unconfirmed reports that the number would total around 75.
DuMont currently is networking approxi- mately 21 hours of programming per week.
The DuMont decision to cancel some of its "contract" intercity routes in favor of ordering facilities only when needed can itself increase ABC-TV's AT&T bill. For example: In some markets DuMont feeds certain of its own shows to ABC-TV affiliates by AT&T cable or relay, and accordingly picks up the loop and connection charges for those shows. If DuMont drops live service to those ABC-TV affiliates, ABC-TV will get the full tab.
But ABC officials say this is a relatively minor matter, compared to overall costs of maintaining live network service.
Their main objective in their "continuing efficiency study," they say, is to "make sure we're using our routes most efficiently." They feel that in some places where they feed only ,a few programs a week, yet maintain "con- tract" routes, they would be better off to use "occasional" service. But on the other hand, they say, they may find it more economical in other areas to change from the "occasional use" to the "contract" basis.
Another example of the type of study ABC is making was cited as follows: In some areas it may be found that the network is feeding, say, a total of 10 programs. Investigation may show that five of these are film shows, .as a result of which it may be decided to cancel regular or "contract" service to those areas and feed the five film shows "in a can" and then order "occasional use" facilities as needed.
SPORTS-CONSCIOUS BEER-WINE SPONSORS RELATIVELY SMALL USERS OF ALL TIME
Beverage producers sponsor 17.88% of all sporting events; however, NARTB reports that if each beverage message were one minute long they would account for 0.297% of total radio station time on the air and 0.27% of tv station total air time.
SPORTS radio and tv programs are favored by beer and wine sponsors but they comprise a relatively small share of total program time, according to an NARTB compilation submit- ted last week to the House Interstate & Foreign Commerce Committee. The report was com- piled at the committee's request in connection with the Bryson Bill (HR 1227).
NARTB found that 1.62% of all radio pro- grams and 2.99% of all tv programs are spon- sored by beer and wine advertisers.
Beer and wine advertising message time on radio programs comprises 0.21% of total radio station air time, it was found. If the 39,110 beer and wine radio spot announcements dur- ing a composite survey week each took a full minute, according to NARTB, they would comprise 0.297% of total radio station time on the air.
Small Proportion
In the case of tv, NARTB found that 0.31% of total tv station air time was taken up by advertising messages on sponsored programs. Its study shows that if the 3,037 beer and wine tv spot announcements during the composite week each took a full minute, they would com- prise 0.27% of tv station total air time.
The report is described by NARTB as "a reliable reflection of beer and wine advertising on radio and tv for an entire year, taking into account all seasonal variations in people's listen- ing and viewing habits, in sports and other special events, and all variations in practices of large, medium and small stations in metro- politan, suburban and rural locations. This particular composite week methodology is the only practical way in which such a year-long industrywide reflection could have been ob- tained."
The relationship of the number of all tv
programs (sponsored and unsponsored) to the number of tv programs sponsored by beer and wine advertisers by type of program is as follows:
% of Beer & Wine Sponsored Programs to No. of All Programs in Each Type
Type of Program Sporting events Music Drama
Variety, incl. comedy
Quiz
News
Other
Overall %
20.40 1.07 2.68 0.73 2.34 5.09 0.18 2.99
Taking this 2.99% — tv programs sponsored by beer and wine advertisers — and breaking it down by type of program produces this dis- tribution:
Type of Program Sponsored by Beer & Wine Advertisers Sporting events Music Drama Variety, Quiz News Other
Total
incl. comedy
% of Programs Sponsored By Beer & Wine Adver- tisers in Each Type
0.94 0.07 0.75 0.17 0.15 0.89 0.02 2.99
This table summarizes for the composite week the tv stations' total number of all spot announcements, including public service an- nouncements and the number of beer and wine spot announcements:
|
■s " |
|||
|
f of Week |
)tal No. of All Spot louncemen1 |
o. of Beer 1 Wine Sp< louncemenl |
'o of Beer & Wine louncemenl > All Spot louncemenl |
|
□ D |
I- c < |
Z gj |
< < |
|
Monday Tuesday Wednesday Thursday Friday Saturday Sunday |
13,327 13,706 14,312 14,529 14,245 8,171 7,876 |
470 501 496 515 505 400 150 |
3.54 3.65 3.46 3.54 3.54 4.90 1.90 |
|
Totals |
86,116 |
3,037 |
3.53 |
The relationship of the number of radio pro-
|
* |
* * |
* |
* |
||
|
Analyzing |
radio station |
operations (1934 |
stations, |
fm duplication |
not |
|
included), NARTB listed these results: |
|||||
|
Total Length |
Total Length |
||||
|
Number of |
Of Programs |
Of Beer & Wine |
|||
|
Total Number |
Programs |
Sponsored by |
Commercials |
||
|
Of All |
Sponsored by |
Beer & Wine |
On These |
||
|
Programs |
Beer & Wine |
Advertisers |
Programs |
||
|
Type of Program |
Advertisers |
(Hours) |
(Hours) |
||
|
Sporting events |
18,127 |
3,242 |
2,744.30 |
227.33 |
|
|
Music |
214,593 |
2,045 |
946.45 |
101.00 |
|
|
Drama |
50,877 |
54 |
21.93 |
2.65 |
|
|
Variety, incl. comedy |
43,502 |
133 |
35.13 |
4.96 |
|
|
Quiz |
12,926 |
27 |
6.17 |
1.08 |
|
|
News |
194,903 |
3,811 |
611.32 |
121.55 |
|
|
Other |
45,667 |
83 |
20.70 |
3.55 |
|
|
Totals |
580,595 |
9,395 |
4,386.00 |
462.12 |
For the composite week 205 rv stations supplied this information:
Total Length Of Beer & Wine Commercials On These Programs
Type of Program All Programs Advertisers (Hours) (Hours)
Sporting events 1,721 351 281.7 25.7
Music 2,512 27 11.6 1.6
Drama 10,437 280 164.7 14.6
Variety, incl. comedy 8,928 65 30.8 3.3
Quiz 2,348 55 26.5 2.8
News 6,545 333 58.6 10.1
Other 4,980 9 T9 JO^
Totals 37,471 1,120 575.8 58.4
|
Total Length |
||
|
No. of |
Of Programs |
|
|
Programs |
Sponsored by |
|
|
Sponsored by |
Beer & Wine |
|
|
Total No. of |
Beer & Wine |
Advertisers |
|
All Programs |
Advertisers |
(Hours) |
|
1,721 |
351 |
281.7 |
|
2,512 |
27 |
11.6 |
|
10,437 |
280 |
164.7 |
|
8,928 |
65 |
30.8 |
|
2,348 |
55 |
26.5 |
|
6,545 |
333 |
58.6 |
|
4,980 |
9 |
1.9 |
|
37,471 |
1,120 |
575.8 |
Page 28 * January 3, 1955
Broadcasting • Telecasting
grams sponsored by beer and wine advertisers to the number of all radio programs (spon- sored and unsponsored) by type of program is as follows:
% of Beer & Wine Sponsored Programs to No. of All Programs In Each Type
Type of Program
Sporting events
Music
Drama
Variety, incl. comedy
Quiz
News
Other
Overall %
17.88 1.95 0.11 0.31 0.21 1.95 0.18 1.62
"If one takes this 1.62% — radio programs sponsored by beer and wine advertisers — and breaks this percent down by type of program, this is the distribution," according to the NARTB survey:
Type of Program Sponsored by Beer & Wine Advertisers
Sporting Music Drama Variety, Quiz News Other Total
Events
ncl.
nedy
°/o of Programs Sponsored by Beer & Wlr.e Advertirers In Each Type 0.56 0.35 0.01 0.02 0.01 0.66 0.01 1.62
Summary of the composite radio week shows these results:
Q
Monday Tuesday Wednesday Thursday Friday Saturday Sunday Totals
0 _ a>
205,833 205,699 217,230 225,537 236,653 170,918 110,324 1,372,194
t5 i/> £>
0 = 3
6,230 6,475 6,683 6,971 6,969 4,862 920 39,110"
to o & 0 0> E S £
co .S " — u
■s*§<§
O' cr c
< < 3.03 3.15 3.08 3.09 2.94 2.84 0.83 2.85
Bristol-Myers Takes Series
BRISTOL-MYERS Co. will sponsor a half- hour series, to be produced by Four Star Pro- ductions, Hollywood, on CBS-TV, Sun., 9:30- 10 p.m.. starting Jan. 30. In addition, Bristol- Myers will become an alternate-week sponsor of Four Star Playhouse on CBS-TV, starting Jan. 13. succeeding Parker Pens which is drop- ping the program. Singer Sewing Machine Co. will continue its alternate week sponsorship of the show. Young & Rubicam. New York, is the agency for all three accounts.
Slater Joins F&S&R
TOM SLATER, formerly vice president and director of radio and television at Ruthrauff & Ryan, New York, has been named radio-tv director of Fuller & Smith & Ross, Cleve- land. The film- radio - television de- partment in Cleve- land is to be divided into a film - visual communication sec- tion headed by David G. Adam, who has been with the agency for the past eleven years and director of the department since 1953, and the radio- television section headed by Mr. Slater. Mr. Slater was with Mutual before joining Ruthrauff & Ryan.
MR. SLATER
GEORGE J. ABRAMS (c), vice president and director of advertising of Block Drug Co., Jersey City, N. J., is greeted at the Poor Richard Club, Philadelphia, by officers of the Television Assn. of Philadelphia. He addressed the association on "The Greatest Thrill in Marketing: Introduction of a New Product." (L to r): Franklin Roberts, tv director of W. S. Roberts Adv. and TAP board chairman; Walter Erickson, tv director of Gray & Rogers and president of TAP; Mr. Abrams; Sherman Gregory, WFIL-TV Philadelphia assistant sales manager and TAP program chairman, and Robert McGredy, WCAU-TV sales manager and treasurer of TAP.
L&N NAMES TOIGO TO SUCCEED NEWELL
ADOLPH J. TOIGO, executive vice president and general manager, has been elected president of Lennen & Newell, New York, by the board of directors [At Deadline, Dec. 27], succeeding the late H. W. Newell.
At the same time the appointment of Thomas C. Butcher as executive vice president was an- nounced by Mr. Toigo.
Mr. Toigo has been with the agency since
MR. TOIGO
MR. BUTCHER
June 1952, and was with William Esty Co. as vice president of analysis and plans before that. Prior to that association he was with Geyer, Newell & Ganger, Benton & Bowles and John
Chrysler Flooded
FLOOD of more than 350,000 letters was received by the Chrysler Corp., Detroit, in response to an offer made by the company in connection with Detroit's Thanksgiving Day parade seen nationally on tv. During the 45-minute telecast, Chrysler, sponsor of the program, offered viewers 1 1 color cutouts of five fairy-land floats, a band and five cars that par- ticipated in the pageant. The Detroit post office reported the response repre- sented the largest bulk of mail for a single addressee ever received in a week.
H. Dunham Adv. (no longer in existence).
Mr. Butcher has been with the agency since 1952. Before joining L&N he was with Esty as vice president and account executive. Prior to that he was assistant advertising manager of Colgate-Palmolive Co. for four years and also he was with Benton & Bowles four years as account executive.
Craig to Weintraub Jan. 18 As V. P.# Radio-Tv Director
WALTER CRAIG, vice president and adver- tising director of Pharmaceutical Inc., and previously vice president and director of tv and radio as well as a member of the board of Benton & Bowles. Jan. 18 will join William H. Weintraub Co., New York, as vice presi- dent and director of radio and tv [Closed Circuit. Dec. 27]. Elkin Kaufman, president of the agency, announced last week.
A veteran of vaudeville and such Broadway musicals as Greenwich Village Fol- lies, Queen High and Lollipop, Mr. Craig moved from the stage into radio in 1930 as program director of the World Broadcasting System. Later he formed and headed his own producing firm. In 1942 he joined Benton & Bowles, resigning Jan. 1, 1952, when he moved to Pharmaceutical Inc.
Santacroce Joins Ruppert
FREDERICK M. LINDER. president of Jacob Ruppert Brewery, and Milton Biow. chairman of Biow-Beirn-Toigo. announced last week that Thomas Santacroce. vice president in charge of merchandising at Biow for the past five years and loaned to the brewery last August as gen- eral sales manager, had been named vice presi- dent and director of sales at the Ruppert Brew- ery, effective last Saturday.
MR. CRAIG
Broadcasting • Telecasting
January 3, 1955 • Page 29
ADVERTISERS & AGENCIES
Three Soaps on One Show
IN A SALE said to be the first of its kind, three competing soap manufactur- ing companies have signed for year-long campaigns on the same show — NBC-TV's Ding Dong School (Mon.-Fri., 10-10:30 a.m. EST). George Graham, NBC sales supervisor for the show, said last week the sale was the first involving three major companies in the same field buying into the same tv show.
The advertisers, who have each pur- chased one 15-minute segment each week, are: Manhattan Soap Co., New York, through Scheideler, Beck & Werner, New York, starting Jan. 20; Procter & Gamble Co., Cincinnati, through Biow-Beirn- Toigo Inc., New York, starting in mid- January, and Colgate-Palmolive Co., Jer- sey City, through Ted Bates & Co., New York, with starting date to be announced shortly. Products to be advertised on the program are not competitive. Manhattan Soap will advertise its Sweetheart Soap; Procter & Gamble, a new hair set for young girls, and Colgate-Palmolive, Col- gate toothpaste.
ESTIMATED EXPENDITURES— NET FOR TIME ONLY
RORABAUGH NOTES RISE IN SPOT TV
Report says that seven product groups put more in spot tv than they did in spot radio the year before.
THE RISE of spot television to dominance over spot radio in seven product categories during the period between the third quarter of 1953 and the same quarter of 1954 was pointed up last week in a special study by the N. C. Rorabaugh Co.
Noting that in these business categories spot tv volume increased about 100% during the period while spot radio dropped about 50%, the New York research organization said in releasing its figures that "whereas spot radio held a slight edge over spot tv as of the third quarter 1953, one year later spot tv carried more than thrice the dollar volume from the same brands as did spot radio."
The findings are summarized in the accom- panying table (it was pointed out that the figures are net, not gross, and were computed by using the maximum frequency discount rates on each station).
Study Is Limited
The report said "it should be emphasized that this study is limited to the brand categories listed in the table. The precise brands covered include those of Colgate-Palmolive Co., Lever Bros. Co., Procter & Gamble Co., Monsanto Chemical Co., Manhattan Soap Co., Armour & Co., B. T. Babbitt Co., Fels & Co., Charles Antell Inc., Andrew Jergens Co., Mrs. Tuckers Co., Swift & Co., Best Foods Inc., Standard Brands Inc., Block Drug Co. and several other national and regional companies."
It also was pointed out that "spot radio totals for the third and fourth quarters of 1953 (only) are identical because original computa- tions for this medium were based on single reports covering a 6-month period, without monthly or quarterly breakdowns. Although the fourth quarter would normally be about 20% higher than the slow summer months of
|
ST— Spot Tv; SR— |
Spot Radio |
|||||
|
3rd Q 1953 |
4th Q 1953 |
1st Q 1954 |
2nd Q 1954 |
3rd Q 1954 |
||
|
Detergents |
ST |
S 874,658 |
$1 ,399 101 |
■^1 1 *57 1 AO |
CO -107 97Q |
c i oca 1 3 1 ,7 DO, 1 UU |
|
SR |
1 ,484J 99 |
1 '484 1 99 |
1 0A1 017 |
07-4,0 AH |
oou,ou 1 |
|
|
Toilet Soaps |
ST |
297,242 |
273^272 |
240 479 |
Jw,JJw |
402 078 |
|
SR |
338^575 |
35 219 |
95 332 |
in AOf\ 1 J 1 ,OA\) |
||
|
Shortenings |
ST |
92,946 |
97 620 |
1 58 843 |
209 014 |
1AQ A\AI\ A07 ,**^J |
|
SR |
97^558 |
97558 |
67595 |
56 459 |
69 686 |
|
|
Ma rgo r i n es |
ST |
42*942 |
51 4 836 |
722 793 |
240,8 1 6 |
|
|
SR |
318 195 |
31 8195 |
243 569 |
1 96 1 23 |
69 206 |
|
|
Dentifrices |
ST |
569',842 |
1,024^254 |
1,597^352 |
1,612,558 |
1,879^553 |
|
SR |
501,488 |
501,488 |
443,872 |
399,283 |
308,587 |
|
|
Home Permanents |
ST |
663,421 |
415,415 |
337,381 |
699,289 |
931,765 |
|
SR |
22,583 |
22,583 |
19,117 |
5,722 |
5,807 |
|
|
Shampoos |
ST |
422,900 |
511,043 |
607 987 |
388,366 |
705,902 |
|
SR |
342,968 |
342,968 |
304,842 |
319,553 |
311,239 |
|
|
TOTALS |
ST |
2,963,951 |
4,235,541 |
5,183,224 |
6,264,828 |
6,385,654 |
|
SR |
3,105,566 |
3,105,566 |
2,177,231 |
1,767,301 |
1,476,796 |
15-month totals: Spot Tv — 525,033,198; Spot Radio— SI 1 ,632,460
MR. SMITH
the third quarter, this factor was not applied in view of the steady decline in spot radio billings over the entire 15-month period."
The spot tv figures were based on the quar- terly Rorabaugh report on spot television ad- vertising while the spot radio figures were based on an independent survey of radio stations and their representatives.
Smith Leaves NARTB To Join Chrysler Corp.
JOHN H. SMITH Jr., NARTB public affairs manager, has resigned to join Chrysler Corp. In the new post, which he assumes Jan. 17. he will be in charge of development and super- vision of new publ it- relations projects re- lated to market cul- tivation, consumer relations and prod- uct sales.
Mr. Smith is pres- ident of American Public Relations Assn. He joined NARTB in 1951 as fm director, develop- ing and supervising' a cooperative manu- facturer - dealer - broadcaster plan for merchandising fm receivers. He directed the 1952 register-vote campaign which received the top award of American Heritage Foundation and handled public relations for the NARTB Tv Information Committee.
Bissell Carpet Sweeper Sets Drive on NBC-TV
BISSELL CARPET SWEEPER Co.. Grand Rapids, Mich., will advertise its carpet sweeper exclusively on NBC-TV Today (Mon.-Fri., 7-9 a.m. EST, CST) and Home (Mon.-Fri., 11 a.m.- 12 noon EST) with a 12-month cam- paign, starting Jan. 3. The campaign calls for as many as four participations a week on the pro- gram through N. W. Ayer & Son, New York.
H. R. Bissell III, president, said that Bissell's exclusive use of NBC-TV for its product during 1955 stemmed from a conviction that "personal demonstrations in selling have never been re- placed."
Direct Mail Up 5.62%
ESTIMATED dollar volume of direct mail ad- vertising by American business during No- vember 1954 amounted to $121,381,294, repre- senting a gain of 5.62% over the figure of November 1953, it was reported last week by the Direct Mail Advertising Assn. During the first 11 months of 1954, according to DM A A, some $1,207,410,644 was spent on direct mail advertising said to be an increase of 6.04% over the corresponding period of 1953.
NEW PITCH EXTOLS IMPACT OF RADIO
CBS Radio Spot Sales unveils new advertiser-agency presen- tation, loaded with facts on coverage and listening habits.
THE VIRTUES of radio in reaching "more people than any other medium" are being pointed up in a new CBS Radio Spot Sales media presentation for advertisers and agencies which is being announced today (Monday) by Henry Flynn, general sales manager.
Under direction of Sherril Taylor, sales pro- motion manager, the presentation, describing the "continuing success and advantages of ra- dio," is illustrated by color slides, each of which conveys one of radio's vital statistics. The car- tooned caricature technique is employed for added effect.
The sales promotion talk already has been presented to 22 General Foods executives in a special showing and soon will be presented to top advertiser people across the country.
The promotion notes that radio is "the most universal mass medium" reaching "practically everybody" — 98.3% U. S. homes have one or more radios and only 1.7% homes have no radios. Since 1946, the story goes on, the num- ber of radios has about doubled (from 57,750,- 000 to 117 million) and from there the presen- tation covers the domination of multiple set ownership: radio's mobility — being heard all over the house by every member of the family; a recount of people who don't have tv, don't read magazines and don't read newspapers and radio's actual "take" of the average home's day.
Figures of particular interest which the media promotion supplies: In a typical week, 42,880,- 000 homes, or 92% of all radio homes, spend an average of 20 hours 46 minutes with radio
At any given moment ... RADIO'S audience totals in the MILLIONS.
10,000,000 listeners in an 13,000,000 listeners in on average mid-day minute. average mid-evening minute.
TYPICAL of the slides in the presentation is this visual explanation of radio's potential audience day and night.
Page 30
January 3, 1955
Broadcasting
Telecasting
(morning — 78.8% of all radio homes; after- noon— 81.1% of all radio homes, and night — 76% of all radio homes). "At any given mo- ment," the presentation continues, "radio's au- dience totals in the millions." Some 10 million listeners is the estimate for an average mid-day minute, 13 million for an average mid-evening minute.
Other vital statistics point up radio's increased listening in tv homes — 5% in one year (based on September 1952 through January 1953 as compared to September 1953 through January 1954); the quadrupling of radio-equipped auto- mobiles since 1946; percentages added by out- of-home listening according to Pulse figures; the rise of out-of-home audience since 1951; radio's expansion as seen by the number of sets sold and also comparing this number to tv receivers sold.
The presentation extols spot radio as the method enabling "the national advertiser to pinpoint his sales message to exactly the mar- kets he wants to reach without expensive waste coverage." Two "typical" markets — New York and Los Angeles — are examined outlining com- petitive advantages of spot radio "as a tool for reaching, and selling, lots and lots of people."
Trendex Adds Five Cities To Tv Popularity Report
A "MAJOR expansion" of its service was claimed Thursday by Trendex Inc., which an- nounced an addition of five cities to its current 10-city network tv program popularity report.
The addition of Dallas-Ft. Worth; Denver; Kansas City, Mo.; Minneapolis-St. Paul, and Nashville will be incorporated into Trendex' February report.
Trendex said the cities selected conform to the pattern set by the firm in October 1951 when the original 10 cities were picked. Cri- teria used is that the cities must be on the interconnected tv network and must be equipped to transmit live the programs of all four tv networks.
In a statement, Trendex reminded that its service, which reports comparative popularity of the tv audience to network tv programs in areas where there is "optimum opportunity" to view the programs of the four tv networks, is distinct from the nationally projectible rating which Trendex said is a percentage figure that when applied against total U. S. tv homes pro- vides program audiences in terms of number of homes. The latter service is more a measure of circulation, Trendex said, adding that both forms of audience measurement "are necessary and are used extensively."
Lewin, Williams & Savior, Green-Brodie Agencies Merge
LEWIN, WILLIAMS & SAYLOR, advertising agency established in 1921, and Green-Brodie, founded in 1928, merged last week into a single organization to continue under the for- mer's name.
Alan Green and Julian P. Brodie, formerly partners in Green-Brodie, became senior vice presidents, stockholders, directors and mem- bers of the agency's plans board.
A. W. Lewin continues as president and Sidney Matthrew Weiss as executive vice presi- dent and treasurer of the combined agency. At the same time it was announced that Walter T. Pollock, who has been a vice president of Lewin, Williams & Saylor, will become a senior vice president of the consolidated firm.
Broadcasting • Telecasting
Ludgin & Co. Realigns; Bliss Elected President
VINCENT R. BLISS was elected president and Earle Ludgin board chairman in a top-level managerial realignment announced by Earle Ludgin & Co. in Chicago last week.
The promotions were attributed to the "recent rapid growth" of the agency, whose overall billings are estimated to be approximately $10 million, with an increasingly heavy share for radio and television. Share of broadcast bill- ings was understood to be nearing 50% of overall billings.
In other changes, John H. Willmarth was elected executive vice president and general creative director, and Jane Daly, radio-tv di- rector, was named a vice president — first from the distaff side in the agency's history. Its board of directors also was enlarged.
Mr. Ludgin, who founded and headed the agency, will continue to be active in the agency's activities, it was stressed.
Mr. Bliss joined Earle Ludgin & Co. as vice president in 1932 and has been executive vice president since 1946. Before joining Ludgin, he was associated with Albert Pick Co. and marketing interests.
Miss Daly came up through the ranks from secretary in 1942 to assistant timebuyer, time- buyer and finally radio-tv director. Mr. Will-
LATEST RATINGS
Week of Dec. 1 through 7 (Tv)
Program Rating
1. Dragnet (NBC) 51.9
2. You Bet Your Life (NBC) 50.4
3. Jackie Gleason (CBS) 50.1
4. I Love Lucy (CBS) 49.6
5. Toast of the Town (CBS) 49.2
6. Bob Hope (NBC) 43.4
7. Two for the Money (CBS) 41.2
8. This Is Your Life (NBC) 40.2
9. Disneyland (ABC) 39.3 10. George Gobel (NBC) 39 2
Viewers
Program in Millions
1. Toast of the Town (CBS) 43,860
2. Jackie Glesaon (CBS) 43,100
3. You Bet Your Life (NBC) 40,250
4. Dragnet (NBC) 39,300
5. I Love Lucy (CBS) 38,580
6. Bob Hope (NBC) 36,280
7. Disneyland (ABC) 35,730
8. Two for the Money (CBS) 31,680
9. George Gobel (NBC) 31,210
10. Your Hit Parade (NBC) 30,240
Two Weeks Ending Nov. 27, 1954 (Tv) Number of Tv Homes Reached
Homes
Rank Program (000)
1. Jackie Gleason (CBS) 14,734
2. Toast of the Town (CBS) 14,578
3. I Love Lucy (CBS) 14,122
4. Buick-Berle Show (NBC) 13,576
5. Dragnet (NBC) 12,212
6. Disneyland (ABC) 12,015
7. Martha Raye (Hazel Bishop) (NBC) 11,906
8. Max Liebman Presents (NBC) 11,708
9. You Bet Your Life (NBC) 11,312 10. Jack Benny Show (CBS) 11,132
Per Cent of Tv Homes Reached Program Station Basis
Homes
Rank Program %
1. Jackie Gleason (CBS) 53.0
2. Toast of the Town (CBS) 52.1
3. I Love Lucy (CBS) 48.9
4. Buick-Berle Show (NBC) 47.6
5. Disneyland (ABC) 44.4
6. Dragnet (NBC) 43.0
7. Martha Raye (Hazel Bishop) (NBC) 42.1
8. Max Liebman Presents (NBC) -41.4
9. Jack Benny Show (CBS) 39.7
10. Pabst Blue Ribbon Bouts (CBS) 39.5
Copyright 1954 by A. C. Nielsen Co.
marth joined the agency in 1930 as art di- rector and later became executive art director and vice president.
New directors are John H. Baxter, George A. Rink and Ralph E. Whiting, bringing board membership to nine. The agency now has seven vice presidents.
MR. LUDGIN MR. BLISS
MR. WILLMARTH MISS DALY
Baker, SAMS President, Takes MRCA Vice Presidency
DR. KENNETH H. BAKER, president of Standard Audit & Measurement Service, has been named vice president of Market Research Corp. of America, in charge of media analysis and special media studies for MRCA clients.
Widely known in radio and tv. both through the SAMS national audience measurement survey conducted under his direction a few years ago and as a former director of research for NARTB, Dr. Baker in his new post will report directly to MRCA President Samuel G. Barton.
He will be in charge of analyzing weekly reports from the firm's panel of 5.800 families. While this work deals primarily with maga- zines, newspapers, and Sunday supplements, he also will have charge of the analysis of special studies in other media, including radio and television.
Subscribers to the SAMS survey data, mean- while, are continuing to be serviced by Statis- tical Tabulating Co., which SAMS operated as a subsidiary.
Ballantine Buys Baseball
P. BALLANTINE & Sons. Newark, will spon- sor coverage of Phillies baseball games at home and away over radio and television in 1955. The Ballantine agreement calls for telecasting of the Phillies' opening game at home and approxi- mately 28 other Saturday, Sunday and holiday home games. In addition Ballantine will share sponsorship in telecasting of away games. On television, games will be carried alternately by WPTZ (TV) and WFIL-TV. both in Phila- delphia, and on radio by WIP Philadelphia. J. Walter Thompson Co., New York, is agency.
January 3, 1955 • Page 31
THE KATZ DRUG Co., Kansas City, has purchased on KCMO-TV there the General Teleradio Major A feature films to be shown as the Katz Million Dollar Movies. The 52-week contract is agreed to by (I to r): Lee Marts, KCMO-TV sales; Clif Nothdurft, account executive, Bruce B. Brewer & Co.; Marvin Katz, drug firm vice president; E. K. (Joe) Hartenbower, KCMO-TV general manager, and J. Norman Gosney, Katz assistant merchandise manager.
Heinz Sponsors TPA Film
H. J. HEINZ CO. (canned food), Pittsburgh, through Maxon Inc., New York, will sponsor a Television Programs of America property. Captain Gallant on NBC-TV, Sundays, 5:30-6 p.m. starting in mid-February at a cost reported to be approximately $2 million. The series, featuring Buster Crabbe and his son, was shot in Africa. Negotiations also are underway for TPA to syndicate the feature in all markets except the 66 where Heinz will carry the series.
SPOT NEW BUSINESS
White King Soap Co., L. A., for new detergent "D," plans heavy spot announcement campaign using 20-second and one-minute animated and live spots in all major western markets, starting Feb. 1. Agency: Raymond Morgan Co., Holly- wood.
Tide Water Associated Oil Co., S. F., starts Saturday night broadcasts of 28 Pacific Coast Conference basketball games on 40 California, Washington, Oregon and Idaho ABC Radio stations for two months from Jan. 8. Agency: Buchanan & Co., S. F.
NETWORK NEW BUSINESS
American Chicle Co. (chewing gum), Long Is- land City, N. Y., has canceled yearend radio- tv spot campaign to put budget into co-spon- sorship of Zoo Parade on NBC-TV Sundays. Agency: Dancer-Fitzgerald-Sample, N. Y.
Union Oil Co. of Calif., L. A., starts Frank Goss News on 28 Columbia Pacific Radio Net- work stations (Mon.-Fri., 7:30-7:45 a.m. PST) for 52 weeks from Feb. 7. Agency: Young & Rnhicam Inc., L. A.
Mutual Benefit Health & Accident Assn.,
Omaha, Neb., to sponsor first quarter-hour of 90-minute Arthur Godfrey Time (CBS Radio, Mon.-Fri., 10-11:30 a.m. EST), effective Jan. 13. Agency: Bozell & Jacobs, Omaha.
R. T. French Co. (condiments), Rochester, N. Y., will sponsor Wednesday program of World of Mr. Sweeney (NBC-TV, Mon.-Fri., 4:30-4:45 p.m. EST) for 26 weeks, starting Jan. 5. Agency: J. Walter Thompson Co., N. Y.
Brown & Williamson Tobacco Corp. (Kool cigarettes), Louisville, Ky., to sponsor news show with Kenneth Banghart on NBC Radio (Wed., 8:30-8:35 p.m. EST), effective Jan. 5. Agency: Ted Bates & Co., N. Y.
Columbia Records, N. Y., to sponsor Life With Father on CBS-TV in Tues., 8-8:30 p.m. period, effective tomorrow (Tues.) instead of planned sponsorship of Adventures of Kingfish, whose start is being postponed until later date. Agency: Ted Bates & Co.. N. Y.
AGENCY APPOINTMENTS
WIBG Philadelphia appoints M. Evans Rich- mond Agency, same city, replacing W. Wallace Orr Inc., that city.
Brown Food Processors Inc., Lansing. Mich., appoints Schwimmer & Scott, Chicago. Radio- tv is planned.
Corn King Co., Cedar Rapids, Iowa; Associated Hospitals Service Inc., Sioux City, and Cowles Broadcasting Co. (KRNT-AM-FM Des Moines. KVTV (TV) Sioux City, WNAX Yankton, S. D.), appoint W. D. Lyon Co., Cedar Rapids.
Hope & Anchor Breweries Ltd., N. Y., has ap- pointed Anderson & Cairns, same city.
Roman Meal Co. (cereal), Tacoma, Wash., names Roy S. Durstine Inc., N. Y., with ac- count to be serviced by S. F., L. A. and N. Y. offices. Media plans undecided.
Frank Fehr Brewing Co., Louisville, Ky., has appointed Dolley Adv., N. Y., for its X-L and Liquid Gold Beers. Account has been han- dled by McCann-Erickson previous to Jan. 1.
Movado Watch Agency Inc., N. Y., has ap- pointed Blaine-Thompson Co., same city.
Colden Mfg. Co., Newark, N. J., has named Wexton Co., N. Y., for crib mattress. Radio- tv spots will be used.
A&A PEOPLE
E. W. Leach, account executive, Henri, Hurst & McDonald, Chicago, elected vice president; D. Neville Mainguy, formerly head of own agency, to Henri, Hurst & McDonald as vice president and assistant to president.
Karl G. Manhardt and Seymour I. Goodman,
account executives, Ellis Adv. Co., Buffalo, N. Y., elected vice presidents and plans board members.
Donald H. McCollum, director of client rela- tions, Schwerin Research Corp., N. Y., elected vice president; Jay H. Rick, formerly on faculty, Lake Forest (111.) College, to testing div. of company.
Robert D. Work Jr., associate copy director. Young & Rubicam. N. Y., appointed vice presi- dent.
Arthur V. Mountrey, account executive, Comp- ton Adv., N. Y., elected vice president.
Alan D. Lehmann, BBDO. N. Y., elected vice president in Buffalo, N. Y., office: Bob Chaney, vice president, BBDO, N. Y., appointed man- ager of Minneapolis office, succeeding J. C. Cornelius, resigned.
James M. Cecil Jr., formerly merchandising director and account executive, Cecil & Presbrey Inc. (now defunct), N. Y., elected vice presi- dent, John Shrager Inc., same city.
Eugene G. Elston to W. D. Lyon Co., Cedar Rapids, Iowa, as radio-tv director; James R. Miller to creative dept. of agency; Lou G. Robley to account service department.
John R. Markey, formerly in charge of mer- chandising on West Coast, NBC, to Roy S. Durstine Inc.. S. F. office, as merchandising manager.
Teri Segur, former assistant to president. H. M. Gross Co., Chicago, to Philip J. Meany Co., L. A., as production manager.
Fred Williams to Campbell-Mithun Inc., Chi- cago, as account executive.
Hub Terry, formerly sales representative, WIS- AM-FM-TV Columbia, S. C, to Tom Daisley Adv., same city, as account executive; Terrell Stone to agency as artist.
Richard Hess, account executive and layout artist, Advertisers Production Agency, L. A., to John Kemp Adv.. Hollywood, in similar posi- tion.
Wayne Palmer, account executive. Young & Rubicam, L. A., to Doyle Dane Bernbach, same city, in similar capacity.
Michael Riese, formerly with E. T. Howard Co., N. Y., appointed copy chief, Emil Mogul Co., same city.
Raymond P. Calt, Young & Rubicam. N. Y., to Calkins & Holden, same city, effective today (Mon.), as copy director.
William Harris Sapiro, copy group head, Macy's, New York, to creative dept., McCann-Erickson, same city, as senior writer.
James F. Quinn, vice president, Ross Roy Inc., Detroit, appointed Chicago office manager, suc- ceeding John G. Fogarty, resigned.
Page 32 • January 3, 1955
Broadcasting • Telecasting
DterTheate
ranks 12th among all shows in Detroit after only
six weeks on the air
A 33 rating in six weeks! Here's a unique idea that has scored a resounding success! A magician MC plays host to a different group of Detroit children each day. They actually eat dinner on camera while they watch the "Little Rascals" comedy films (left) starring Jackie Cooper, Dickie Moore, Alfalfa, Farina, Spanky MacFarland. Adults, who remember seeing these famous comedies as children, enjoy them as much as today's youngsters. Proof: Recent contest announcements on the show brought 7000 entries, 90% from women. The latest rating as high as 33!
Weekdays, 6:00 to 6:30 P.M.
w x y z • t v
CHANNEL 7* DETROIT
epresented Nationally by Blair, TV, Inc
M T. WASHINGTON TV
"■Best darn salesman I've ever seen!"
And Mt. Washington TV is "the a few, have been sold on the Moun-
best darn salesman you've ever tain. It reaches most of Maine, New
seen!" No wonder the sponsors of Hampshire and Vermont at about
Disneyland, Jackie Gleason, Climax half the cost of any other 3 TV sta-
and Shower of Stars ... to mention tions in the area combined.
CBS-ABC ^MTW Channel8
John H. Norton, Jr., Vice Pres. and General Manager REPRESENTED NATIONALLY BY HARRINGTON, RIGHTER & PARSONS, Inc.
Page 34 • January 3, 1955
Broadcasting • Telecasting
TIN PAN ALLEY IN THE OZARKS
COUNTRY MUSIC IS BIG BUSINESS FOR RADIOZARK ENTERPRISES
IN THE mountain regions of the southern United States there flourishes a commodity which until radio came along was seldom produced for export. This mountain-grown product is "country" or hillbilly" music, which almost solely through the aural me- dium has been lifted from the "front porch" or "hayloft" category of entertainment to a multi-million-dollar industry which some- times out-rattles the din coming from a cer- tain, much more publicized, alley.
In Springfield, Mo., spang in the middle of the Ozarks, is a 10-year-old group of en- terprises which has been straining mightily to make that city the center of the country music world. This inordinate ambition is not entirely out of tune with the possibilities when it is considered that RadiOzark En- terprises has precipitated an estimated $2 million business, boasts a slew of the biggest names in the country music field and has behind the whole shootin' match a master- mind who has been in rural radio since 1926.
He is Ralph D. Foster, president and gen- eral manager of KWTO Springfield. Besides KWTO and RadiOzark Enterprises, a tran- scription-production-syndication firm, the Foster interests embrace the Earl Barton music publishing firm and Top Talent Inc., a booking organization, all operating exclu- sively in the country music field.
If there ever was any doubt about Mr.
Foster's intentions to make KWTO and Springfield the "crossroads" for hill country hoedown rhythms, it was hurriedly buried last summer when the RadiOzark principal signed on one Clyde Julian Foley, a sandy- haired native Kentuckian known to his friends, his fans and the trade as "Red."
Red Foley is to country music what Louis Armstrong is to jazz. The 44-year-old vocal - ist-guitarist-m.c. headlined Nashville's fa- mous Grand Ole Opry (WSM-NBC-Prince Albert Tobacco) for eight years and sales of his records have topped 24 million.
Mr. Foster and his associates in Ra- diOzark Enterprises, et ah, decided to build around Mr. Foley a new, Saturday night stage-and-radio show, The Ozark Jubilee, to run 2Vi hours on KWTO. Mr. Foley's 25- minute open-end portion of the Jubilee made its first appearance on KWTO last July 17 and three weeks later was snapped up by ABC Radio.
Ralph Donald Foster first became in- trigued with radio in 1926, when he per- suaded his partner in a St. Joseph, Mo., tire business that they should devote some 40 square feet of their shop to a radio studio to provide an outlet for their hobby, vocaliz- ing.
The roseate opportunities in commercial radio dawned rather suddenly one day when Mr. Foster provided the local police with a
two-block traffic tie-up in front of the shop with his broadcast offer of a free ashtray for the first 100 customers to visit the tire store. In very short order the cubbyhole sideline grew into a fulltime occupation.
Mr. Foster's first commercial station, KGBX, was moved from St. Joseph to Springfield in 1932 where he was joined in the new enterprise by the late C. Arthur Johnson, St. Joseph banker, and Lester E. Cox, Springfield industrialist. Mr. Johnson continued in the operation as vice president and treasurer until his death in January 1953. Mr. Cox today serves as board chair- man of the Foster radio organization.
The next year KWTO was established as a sister operation. The new station was de- signed, in the words of a KWTO publicity man, "to reach every deer lick, rabbit war- ren and 'hawg waller' in the Ozarks." At almost the same time Mr. Foster came up with the formula that after a couple of decades remains the KWTO trademark: professional country music entertainment (KWTO always has carried a staff of at least two dozen artists), plenty of farm- service features and all-around good neigh- borliness.
Mr. Foster's foray into the production- and-syndication field began rather modestly in 1944, shortly after the FCC had ordered that KWTO and KGBX ownership be sep-
THE OZARK JUBILEE' ONSTAGE AT SPRINGFIELD'S JEWELL THEATRE
Broadcasting • Telecasting
Januan.' 3, 1955 • Page 35
MR. FOSTER
MR. FOLEY
arated and the latter outlet was sold to other interests.
The Assembly of God Church, which makes its national healquarters in Spring- field, was persuaded by Leslie L. Kennon, then the station's commercial manager, to put a weekly half-hour program on KWTO. Sermons in Song met with such gratifying local success that Mr. Kennon sold the re- ligious group on letting KWTO transcribe the program and arrange for its broadcast on nearly 200 other stations. Today Leslie Kennon is KWTO vice president.
Sermons in Song was so well received in its first year that it won the national Church- ill Award for good taste and showmanlike presentation of a religious theme. And Ralph Foster began envisioning an organiza- tion that could make network-calibre enter- tainment available on discs to local stations.
By 1947, RadiOzark Enterprises Inc. was a going concern, with Mr. Foster as its head. Named vice president were E. E. Siman Jr., who was instrumental in producing the re- ligious program, and later, John B. Mahaf- fey. The Siman-Mahaffey team now actively directs the firm's energetic production sched- ule.
That Mr. Foster and associates embarked upon a rewarding adventure is long since patent. Although the first series, Saddle Rockiri Rhythm, now has been outstripped by more recent acquisitions to the RadiOzark roster, it still is a "very active" property, the firm's president says.
Among the best-sellers of RadiOzark's 25- minute open-enders is The Smiley Burnette Show, featuring Smiley Burnette, a cowboy singer who first made a name furnishing comic relief as the hard-ridin' pal of radio- tv-screen singer Gene Autry in Hollywood western movies. After six years in the Foster fold, Mr. Burnette is still a top hand at RadiOzark, with his shows carried by hun- dreds of stations.
Another production foremost on the firm's sales list is the Tennessee Ernie Show. When Ernie was released in the spring of 1954 it met with such happy acceptance from sta- tion operators that Messrs. Siman and Ma- haffey, even before the 260-show series was completed, began casting about for another "name" to furnish the desirable talent for a new open-ender.
It was about this time that Mr. Foster had begun to think in terms of Springfield's new destiny as the "Crossroads of Country Music." And thus it was, when Red Foley stepped out of the wing, he found Mr. Foster waiting with a fountain pen.
When word of Mr. Foley's new affiliation
hit the trade press, more than a dozen other major-label re- cording artists followed the talented troubadour to the new Ozarkian mecca. And RadiOzark Enterprises Inc. began to take on the aspects of a snowball.
Since most performers in the country music business maintain their "names" via phonograph records and a weekly radio show, and de- pend largely on personal ap- pearances for their liveli- hoods, the next Foster move was to create a booking agency for the RadiOzark musicians.
The result was Top Talent Inc. The infant firm, with C. R. (Lou) Black, former KWTO program director, as general man- ager, provides talent for upward of 35 per- sonal appearances a week for Springfield- based country stars. During a typical week these will range from one-act bills at little red schoolhouses in the hill country to big- time promotions as far away as Philadelphia, Dallas, St. Petersburg and Toronto.
With a growing stable of guitarists, fid- dlers and vocalists, Mr. Foster's next step was to provide an additional outlet for their various abilities; whereupon, Earl Barton Music Inc. was formed, about which Mr. Foster comments: "Country musicians are, by and large, their own composers. It was only natural that we should give them an additional outlet for their talents with a local music publishing firm."
The music publishing entity, operated by the Siman-Mahaffey team and Don Richard- son, RadiOzark promotion man, bagged a song hit during its first few months with a tune aptly titled "Trademark." Written by a KWTO staff member, the song ranked sec- ond that year in sales for Columbia Records' country-and-western department.
RadiOzark's sales efforts have netted such national accounts as Staley's Sweetose waffle syrup and Sta-Flo liquid starch, United States Tobacco Co., Imperial Tobacco of Canada Ltd., Bromo-Quinine, Orange Crush, International Milling Co., General Mills and Ford Tractor.
Besides its open-end packages, RadiOzark produces a fair-sized list of tailor-made shows, notably The George Morgan-Robin Hood Flour Show, aired on nearly 100 out- lets for International Milling, and The Bill Ring Show, heard for two years on ABC
Radio and now presented via transcription on a number of Keystone outlets.
Today the number of U. S. and Canadian radio stations carrying RadiOzark programs runs more than a thousand. While Ra- diOzark still maintains headquarters in the KWTO building in Springfield, Messrs. Si- man and Mahaffey regularly conduct pro- duction schedule in Hollywood. Major labels on which RadiOzark stars are re- corded include RCA Victor, Columbia, Decca, Capitol and others.
When Messrs. Foster and Foley put their heads together to plot the course of the 2Vi- hour Saturday night Ozark Jubilee it was de- cided to lease Springfield's 1,000-seat, air- conditioned Jewell Theatre, which had been darkened for some time, as an arena for KWTO's tandem of talent.
Located a half-block off U. S. Route 66 in Springfield's business district, the theatre has had standing-room-only crowds every Saturday. Requests for tickets, a glowing management avers, have been received from every state in the Union since ABC Radio began carrying the 25-minute Foley portion of Jubilee. Some of those attending, no doubt, have been spurred by a chamber-of- commerce-type piece, sung on the spot by the able Mr. Foley at the slightest provoca- tion, inviting one and all to join in "The Springfield Run."
During the remaining six nights of the week the members of the Jubilee cast — cur- rently 55 — are playing Top Talent bookings around the country, while the theatre is rented out to other parties, which to date have included such undertakings as conven- tions, sales meetings, revivals and fashion shows.
Although Mr. Foster relaxes occasionally at his "Lake of the Woods" farm, his talent for showmanship often is directed to other activities. One such was a fund drive for a new crippled children's hospital, which he led as potentate of the local Shrine. Result: the campaign was over-subscribed by $100,- 000, making possible a hospital larger than originally planned.
Have RadiOzark and its president reached the end of their major potentialities? Ralph Foster and KWTO Vice President Leslie Kennon have not been overlooking any bets in their efforts for an even greater rash of Ozark-style country music. And RadiOzark may make an early debut into syndicated films and live-network telecasts of Ozark Jubilee, portions of which already are carried every Saturday on Springfield's KYTV (TV).
MR. COX
MR. KENNON
MR. SIMAN
MR. MAHAFFEY
MR. BLACK
Page 36 » January 3, 1955
Broadcasting • Telecasting
MACHINE ACCOUNTING
IT'S A BOON TO THE RADIO STATION OPERATOR, ONE REPORTS
RADIO STATION accounting is either mas- ter of, or a most capable assistant to, man- agement— depending upon the reliability and timeliness of the information provided. Ob- viously, accounting information must be ac- curate and, in radio more than in most lines of endeavor, time is definitely of the essence.
It seems to me that successful manage- ment in radio may be materially influenced by having accounting facts readily accessible to be applied in reaching decisions on most station operating policies such as program- ming, production, sales, engineering, financ- ing and the like.
Many jobs can be done poorly or half- heartedly without ever causing serious finan- cial loss. An inaccurate or "estimating" method of accounting, however, is going to catch up, sooner or later, with the station using it. Accounting is the eyes and ears of the radio or tv executive. If it gives him inaccurate or inadequate information, he is
! "running blind."
While it is true that there are a great many apparently successful broadcasting companies using poor accounting methods, how long is this situation going to last? Let's face the fact that conditions up to a short time ago were, in many instances, not too competitive. Stations made money in spite of their deficiencies, not because of them. That picture is changing now.
We used to do all accounting on a pen and ink basis, and we had a very complete system, too, with all the information we needed. The only trouble was that much of this information took so long to prepare that by the time I got hold of it, it was practically worthless. Further, many things that I would have liked to know were "bur-
I ied" in such a manner that it was not prac- tical for me to dig them out.
We determined to find a really efficient method of accounting, even if it meant em- ploying more people and incurring consider- able extra expense. (As it turned out, we saved money.) Up-to-date, accurate informa- tion was needed for our radio operations, to begin with. Though we had what might be considered an excellent hand system of ac- counting, it was not good enough.
We are planning to go into television soon, so accounting is now doubly important to us. Television will mean a several hun- dred per cent increase in capitalization, reve- nues and expenses. Therefore, proper financ- ing, possible only through detailed, up-to- the minute accounting information, will be even more necessary.
Broadcasting • Telecasting
By Robert Smith
With our new system (which we would have installed regardless of tv considera- tion), we are all set up to go into television, smoothly handle all accounting problems, and know what we are doing from the very first day of operation.
I am going to describe for you the pro- cedures under our new machine system, but first let me go over some of the benefits we get out of it:
( 1 ) All revenue accounts are now posted on a daily basis. We have instantaneous figures for cash receipts and business ren- dered for the day, as well as these same figures for the month to date. We can al- ways tell what our expectation of business for the entire month will be and what our cash requirements are going to be. There is no sense tying up working capital that you don't need. Control of financing is one of the major factors in profits.
(2) Since each individual account is al- ways up to date, I can look at an account
IN the Dec. 20 issue of B»T, econ- omist Peter R. Levin stressed the importance of basing management de- cisions on up-to-date figures of income and expense. Here, station owner- operator Robert Smith (president of Appalachian Broadcasting Corp.) tells how machine accounting keeps his station's (WCYB Bristol, Va.) records up-to-date every day instead of only once a month.
at any time and see how much time and what kind of time is being bought as com- pared with the previous month or the last quarter, etc. This ability to scan accounts and see how they are going is invaluable to me.
( 3 ) The end-of-the-month rush and con- fusion of adding accounts, balancing, pre- paring statements and so forth is entirely eliminated, since this work is accomplished automatically by machine throughout the month.
(4) The payroll records are now such that I can tell at a glance, even while signing the checks, how much talent is being sold and how much commission is being earned by all featured personnel. Our general time schedule ties in, for the most part, with certain featured people on the payroll. By looking at the payroll as it is now prepared, we can tell how well a particular program
is going. It is also immediately apparent whether or not a feature personality is being sold. If not, it may be that the sales depart- ment is not selling it; it may be a matter of poor relations between salespeople and that personality; it may be that the featured person is becoming less effective, etc. At any rate, we find out.
The combination of payroll and daily accounts receivable figures provides the ma- jor topic of discussion at daily meetings, where department heads are answerable for any unusual circumstance reflected by our figures.
(5) We know, on a day-to-day basis, what availabilities we have and where sales efforts should be directed, knowledge vital to a truly efficient operation.
(6) The records produced by the machine are presented in a way that greatly reduces the number of times I have to go through the accounting records, yet the few times a month that I do go through them provide far more information than I ever had before. It is impossible to estimate the amount of time and effort this has saved. I have been spending a lot of time in Washington in an effort to win approval for television; what we would have done during this period without our present system I don't know.
( 7 ) New procedures substantially reduce the need for outside professional accounting service.
The Machine System
Revenue Accounts — Step 1
Original orders, made up from the con- tract for scheduling purposes, are filed al- phabetically and are checked daily against the station log. Any variation in time is noted on a clip sheet, which is then attached to the order affected on the indicated day.
The machine operator posts daily from the order forms. Posting is done simulta- neously to the client's statement, to the in- dividual revenue ledger, and to the revenue journal. If the order requires an affidavit, the posting procedure is identical, except that instead of inserting the client's statement and ledger in the machine, a three-part affi- davit form, headed up by advertiser and participating sponsor, is inserted and posted. Statements and ledgers, as well as affidavit forms, are kept filed alphabetically in a "posting tray."
Needless to say, one client may do adver- tising on his own and also have advertising that is supported by a participating sponsor. This makes absolutely no difference what-
January 3, 1955 • Page 37
PRICING REALISTICALLY AT KXYZ
A NEW TYPE of rate card, termed "Realistic Pricing Method," has been adopted by KXYZ Houston. It is based on the station's "demonstrated share of the Houston audience" and uses new time classifications.
This departure from conventional rate- card techniques was adopted after a series of conferences with Avery-Knodel Inc., which last autumn was appointed by KXYZ as its national representative.
All time classifications of KXYZ were reappraised in line with audience data, along with listening habits and competitive station costs. The new evaluation is a departure from the normal formula based on total number of radio homes with sets turned on in the market.
When analysis showed "an almost steady percent- age of homes listening to their radios throughout the day until the late evening period," RPM permitted a higher rate during a number of hours during the day, with downward adjustment in others. A higher value is assigned 8 a.m.-noon time under RPM as well as 5-6 p.m. On the other hand, a lower value is given afternoon time and evening time after 7 p.m.
The chart shows that KXYZ now has
TIME; MIDNIGHT TO NOON
IV2 hours of prime time compared to the previous 4 hours. The amount of daily time in the medium-priced bracket is almost halved.
Recalling that KXYZ's past record in delivering circulation and such items as number of radio homes, sets-in-use, traf- fic flow and other general data had been considered in arriving at RPM, Arthur H. McCoy, radio sales manager of Avery- Knodel's New York office, said the card is "realistic in every sense and enables every time segment to stand on its own feet."
Fred Nahas, KXYZ ex- ecutive vice president and general manager, said RPM "marks the point where the ostrich takes his head out of the ground and adjusts his thinking to a completely realistic level." He said the station is spending large sums for new programming and fresh program ideas. A 7-8 p.m. adventure strip has been started and promotion is backing up this pro- gram planning.
RPM will continue on a flexible basis as to individual time classifications as well as to costs in the three time groupings, ac- cording to KXYZ. If a given period ap- pears to be worth more, the rate will be adjusted accordingly — and vice versa.
ever in posting procedure. All independent advertising is posted to the client's statement and ledger; all time partly paid for by a par- ticipating sponsor is posted to an affidavit form.
The machine (a National "Class 31") automatically computes and prints the bal- ance to date on statement and ledger — or on the affidavit — each time a posting takes place. At the same time, revenue is analyzed in the columns at the right side of the jour- nal. Most of our revenue falls into accounts 201, 202, 203 and 204; miscellaneous reve- nue is entered in the "Other Revenue" col- umn and identified by an account number. The zeros in the extreme right-hand column provide a line-by-line proof of posting accu- racy. If the operator makes an error, the "31" will print the amount of that error, instead of zeros, and it is then immediately found and corrected.
As postings occur, the journal columns are accumulated automatically by the ma- chine; these totals are posted to the various control accounts (accounts receivable, local programs, sale of talent, etc.).
Notice how simple this is from an op- erational viewpoint. The machine oper- ator simply enters the figures to statement and ledger or affidavit from the original order. When she is finished, she clears the machine and posts the totals to the control accounts. All of the "labor" is done auto- matically by the Class 31 machine — and all records are completed simultaneously.
Revenue Accounts — Step 2
You will recall that the affidavit form is in three parts. At the end of the month, the affidavits are pulled from the alphabetical file. The first two copies are removed; one goes to the participating sponsor, and the duplicate is for the advertiser.
The third copy is used to transfer charges. This copy is inserted in the machine and the total charge is credited, reducing the balance on the affidavit to zero. The advertiser's statement and ledger are then inserted in the machine and the total amount credited on the affidavit is charged in total to the adver- tiser's account. We use the cash receipts journal for this operation.
After all affidavits have been transferred, the machine should contain debit and credit totals that agree. Although the accounts receivable control account is of course not changed by this operation, we enter the debit and credit "washout" totals as a matter of good practice.
This method of handling affidavits as charges occur throughout the month, and then transferring only the total charge, works out perfectly for us and eliminates many previous hand system headaches. The rec- ords for both client and participating sponsor are complete in every detail, and the major month-end job of preparing affidavits no longer exists.
Revenue Accounts — Cash Receipts
Posting of cash receipts is very similar to posting charges. The client's statement, the
individual revenue ledger card, and the cash receipts journal are all prepared simultane- ously. Computation of balances, proof and footing of journal columns are of course fully automatic.
Miscellaneous cash receipts (not affecting clients' accounts) are posted directly to the appropriate revenue account and are at the same time recorded in the cash receipts journal.
Payroll
Five payroll records are created simul- taneously on the machine: the earnings rec- ord, employe's pay statement, check, pay- roll journal and check register (which is really the right side of the payroll journal). The "31" automatically computes gross and net pay and automatically figures and prints to-date totals for earnings, F. I. C. and withholding tax, on the earnings record. All journal columns, including those for the various deductions, add vertically as the payroll is being written.
From my own viewpoint, it is the records produced that are most important. The check stub (employe's pay statement) shows the whole picture at a glance, both as to earnings and deductions. The earnings rec- ords are such that I can see instantly how much an employee has earned for the year to date and how he has earned it.
W-2's and 941a reports are another ma- chine job. The "Class 31" machine auto- matically computes earnings subject to F. I. C. and automatically figures the amount sub- ject to report according to both state and federal requirements. Page totals are auto- matically accumulated by the machine and control totals for balancing purposes are also provided. The job takes 30 minutes!
Other Accounting
Accounts payable and general ledger are other jobs that we plan to put on the ma- chine. (This particular machine will handle almost any kind of bookkeeping work, since its functions are controlled by "form bars" at the front. One form bar can be removed and another inserted in its place in a matter of seconds. This changes the entire opera- tion of the machine.)
Ease of Training
There is no problem in teaching someone to operate the "31" machine. Figures are entered on a keyboard just like the one on an adding machine; description is typed in on a standard keyboard electric typewriter, which is a part of the machine.
We had some difficulty in convincing our accountants of the merits of machine ac- counting— and then we had trouble finding the right machine. But we did it. And we have found that machine accounting is far faster and more accurate than pen and ink methods, provides much more useful in- formation in readable form, and that it also takes all the "headaches" away — for in- stance, the month-end rush of looking for trial balance errors, preparing statements, writing out affidavits and so on. All of that is already done.
I am in a position now to keep my fingers on the pulse of the business at every mo- ment. Further, we will assume the work of television accounting without so much as a ripple of difficulty.
Page 38 o January 3, 1955
Broadcasting • Telecasting
ON THE AIR FROM 7A.M. TO 1A.M.
Broadcasting • Telecasting
January 3, 1955 • Page 39
ZIV TV PURCHASES NATIONAL STUDIOS
The $1.4 million purchase
gives Ziv what is reportedly
the most elaborate tv studios
for syndicated tv film.
PURCHASE by Ziv Television Programs Inc. of the American National Studios (formerly Eagle-Lion Pathe) in Los Angeles for $1.4 million was announced last week by John L. Sinn, president of Ziv Tv.
The studios, said to be one of the major producting units on the West Coast, will be re- named the Ziv Television Studios. Mr. Sinn said the studios will provide Ziv with "the most elaborate television studios ever used by a syndicated television film producer." They cover more than six acres and include com- pletely equipped sound stages.
Mr. Sinn said the new facilities were pur- chased from a syndicate consisting of Fred Levy, Bob Hope, Ed Pauley, Dan Reeves, Ed Matz, Bernard J. Prockter, Edward Conne, F. R. Long and Bertram Gamble.
The new acquisition, according to Mr. Sinn, offers "more than twice as much space than was used by Ziv at the California Studios."
Mr. Prockter, who is president of Prockter Television Enterprises, stated that his "primary reason" for disposing of his stock in the Ameri- can National Studios was to devote his com- plete time and attention to his television prop- terties and other contemplated projects in the television and motion picture fields.
At present, Mr. Prockter is producing Treasury Men in Action for Chevrolet, the Reader's Digest series for Packard and The Man Behind the Badge for syndication. These properties are being filmed at the American Na- tional Studios. Mr. Prockter also is the pro- ducer of The Big Story, which is carried live on NBC-TV.
Mr. Prockter added that he was expanding his production operations in the tv field and would announce his new properties shortly. He said that in all likelihood filming will be done at the American National Studios.
The purchase of the studios by Ziv Tele- vision was said to be the result of expansion program plans by the company for 1955, dur- ing which it will double its production rate. The company previously had announced plans for a total production budget of $9.5 million in 1955, which will cover shows now in pro- duction and those being planned [B»T, Dec. 27, 1954].
Jamaican Film Center Established in West Indies
NEGOTIATIONS for the establishment of Jamaican Film Center Ltd., Kingston, Jamaica, B. W. I., have been completed by Martin Jones, Henry Olmsted, Gordon Knox and the Industrial Development Corp. Messrs. Jones Olmsted and Knox, American businessmen, will serve as director-script editor, sound head and executive producer, respectively. They are also on the board of directors of the new company. Three Jamaicans will be elected to the board by the IDC.
The firm, capitalized at $1 million, will produce telefilm and feature film. Production of 52 half-hour dramatic programs to begin within the next three months has been scheduled.
Financing arrangements for a new tv film daytime series using a Jamaica setting have been completed, according to Mr. Jones. The Industrial Development Corp. of Jamaica is
Page 40 « January 3, 1955
providing nearly a half-million dollars for JFC as a means of luring new industry and to pro- mote Jamaica's attraction to U. S. and other tourists.
Storyline of the untitled series will center on an American family living in Jamaica, Mr. Jones said, revealing that Mona Kent, creator and writer of Portia Faces Life and Woman With a Past, both daytime serials, now is in Kingston studying local color and background.
'Holmes7 Sold in Six Cities
SALE of Sherlock Holmes in six major markets has been announced by Sheldon Reynolds Productions, New York. Tv sponsors and cities in which the show will be carried are: Wrigley Stores, Detroit; White Dove Mattress Co., Cleveland; First National Bank, Minneapolis; Illinois Bell Telephone Co., Chicago; Mercan- tile Bank of St. Louis, St. Louis, and Chase National Bank, New York.
Guild Films Volume Up; Kaufman Sees 1955 Growth
CONTINUED growth of Guild Films Co., New York, during 1955 has been predicted by Reub Kaufman, president and founder, who noted that the company's gross volume this year rose to nearly $5 million from $1,739,145 in 1953.
During 1954, Mr. Kaufman continued. Guild Films personnel increased to 356 as against 77 in 1953, and the number of its offices reached 10, double the year before. In line with this growth. Mr. Kaufman said, Guild Films' produc- tion budget for 1955 has been set at approxi- mately $12 million.
Two major policy developments marked growth of Guild Films during 1954, Mr. Kauf- man observed. In October, the company became publicly-owned property when it offered 250,- 000 shares of its common stock issue of 700,- 000 shares, and a month later. Guild Films signed an agreement with Vitapix Corp. under which GF made available its programs to Vita- pix stations and the latter organization arranged time clearances for shows.
Goldwyn Studios to Be Sold
ATTORNEYS for Mary Pickford and Samuel Goldwyn were told by Long Beach Superior Court Judge Paul Nourse to prepare an order empowering referees to sell Goldwyn Studios, value of which is now estimated at $4 million. The order is expected to be signed by Judge Nourse early this week, after which three ref- erees will submit the highest bid to the court.
The court differences between the producer and former star started in 1949 when Goldwyn sued Miss Pickford for partition of the prop- erty in order to sell it and divide the profits; Miss Pickford wanted the property divided, but not sold. The court battle resumed last October and Judge Nourse ruled that it was impossible to physically divide the studio
Empire Production Debuts
STUDIOS of Empire Production Corp., New York, were opened formally in mid-December at an open house at the studio located at 480 Lexington Ave. Empire, a subsidiary of Em- pire Broadcasting Corp, New York, recording and transcription firm, will produce industrial ' and feature films in addition to films for tele- vision.
Arthur Lubo, vice president of Empire Broadcasting, is president. Helen Kelleher, , president-treasurer of Empire Broadcasting, serves Empire Production as vice president- treasurer.
Richard Simon, for- merly staff director, WOR-TV New York, named producer-di- rector, Allied Tele- vision Productions, same city.
MR. ROSENBERG
Aurie Battaglia, children's book illustrator, and Leo Salkin, freelance artist, cartoonist and writer, to United Productions of America, Burbank, Calif., to do story .presentations and as director and story consultant respectively.
FILM SALES
INS-Telenews, N. Y., has announced sale of Football Upsets of the Past 20 Years to WFLL- TV Philadelphia for Schaefer Beer, Brooklyn; KOMO-TV Seattle for Standard Furniture Co., same city, and KGNC-TV Amarillo, Tex. INS Television Dept., N. Y., has announced sale of daily film service to KCKT (TV) Great Bend, Kan., and weekly film review to KTVA (TV) Anchorage, Alaska.
Winik Films Corps., N. Y., has announced sale of Madison Square Garden filmed series in eight additional markets, raising number of stations scheduled to carry series to 48.
Court Rules Stock Sale To Gross-Krasne Valid
UNANIMOUS decision handed down by the California State District Court of Appeals has established Gross-Krasne Inc. as owners of stock in California Studios, Hollywood, for- merly held by the late Harry Sherman. The i tv film production company two years ago purchased the studios for $135,000 from the : Sherman estate, which was under the adminis- tration of executor Jacob Karp. Theodora and Alwynne Sherman, daughters of the late pro- ducer, then protested the sale, alleging they were treated inequitably by the court when they sought to bid on their father's stock [B»T, April 6, 1953].
The current decision, announced by Judge Minor Moore last Tuesday, and concurred in by Judges Marshall McComb and Turney Forx, established that Gross-Krasne had obtained title to the stock in the studios in full accord with procedures set forth by Probate Judge New- comb Condee, in Los Angeles Superior Court. April 1, 1953, and that Mr. Karp had fulfilled his obligations in the matter.
In answer to the daughters' contention that other bids for the property were not considered, the lower court pointed out that the deal offered by Gross-Krasne included assumption of all California Studios' debts as well as purchase of Mr. Sherman's shares and that no other bids, on this basis had been offered. It also pointed out that time was an important factor as cred- itors had threatened bankruptcy proceedings.
Dean F. Johnson, of O'Melveney & Myers, represented Gross-Krasne, and Morris Lavine represented Mr. Sherman's daughters.
FILM PEOPLE
Leonard J. Rosenberg, formerly with Baltimore Sunpapers, appointed vice president and sales manager, Vic- tory Television En- terprises Inc. (pro- duction-distribu- tion), same city.
Broadcasting
Telecasting
There is a
DIFFERENCE
between
Radio and Radio
Radio's immense strength . . . the opportunity to talk with masses of people frequently and economically ... is employed fully only by advertisers who dis- tinguish between run-of-the-mill radio stations and great radio stations.
There can be a tremendous difference between two stations in the same market. A station's programming, management, public service and facilities make it mediocre or good or great. A great station amasses huge and responsive audiences, because the character
of its operation earns the confidence of its community. The radio stations we represent, are great stations in important markets — stations whose character has earned them significant leadership. Their time is not cheap, but the solid values they deliver bring you the ///// economy of radio.
One of our experienced staff is always ready to discuss with you the application of great radio to your problem.
the HENRY I. CHRIST AL co.,inc.
NEW YORK — BOSTON — CHICAGO — DETROIT — SAN FRANCISCO
Representing Radio Stations Only
WBAL
WBEN
WGAR
WJR
WTIC
WDAF
Baltimore (NBC) The Hearst Corp.
Buffalo (CBS)
Buffalo Evening News
Cleveland (CBS) Peoples Broadcasting Corp.
Detroit (CBS)
The Goodwill Station, Inc.
Hartford (NBC) Travelers Broadcasting Service Corp.
Kansas City (NBC) Kansas City Star
Measure of a Great Radio Station
WSYR
WTAG
Los Angeles (NBC) Earle C. Anthony Inc.
Louisville (CBS) Louisville Courier-Journal & Times
Milwaukee (NBC) Milwaukee Journal
Schenectady (NBC) General Electric Company
Syracuse (NBC) Herald-Journal & Post-Standard
Worcester (CBS) Worcester Telegram-Gazette
Broadcasting
Telecasting
January 3, 1955 • Page 41
TRADE ASSNS.
McKENNA, BROWN PROMOTED BY RAB
PROMOTION of Carroll McKenna and Walter Brown with the Radio Advertising Bureau (for- merly Broadcast Advertising Bureau) was an- nounced last Monday by RAB President Kevin Sweeney.
Mr. McKenna, who joined RAB's national promotion department in September, has been named assistant national promotion director, continuing to report to Norman Nelson, di- rector of national promotion.
Mr. McKenna was director of sales promo- tion and research at ABC Hollywood before joining RAB.
Mr. Brown, a member of the local promotion department since 1952, becomes an account executive in the sales department. He formerly was with DuMont Television Network as pro- motion manager and with ABC's promotion de- partment. Four account executives at RAB now devote full time to development of specific national spot and network business, Mr. Sweeney said.
New RAB Presentation Shows Spot Radio Advantages
PREVIEW of a new Radio Advertising Bureau slide presentation summarizing the advantages of spot radio over newspapers was shown last week to 95 executives of the 13 station repre- sentative firms belonging to RAB.
The presentation, made by Kevin B. Sweeney, RAB president, emphasizes the advantages of spot radio to buyers who are purchasing mar- kets selectively because of weather, distribu- tion, or market potential. The three-color pres- entation lists 10 major advantages of spot over printed media.
The meeting was attended by the sales staff of these RAB member station representative firms: Avery-Knodel Inc., lohn Blair & Co., Henry I. Christal Co., CBS Radio Spot Sales, Free & Peters Inc., Headley-Reed Co., George P. Hollingbery Co., The Katz Agency Inc., Robert Meeker Assoc. Inc., NBC Spot Sales, Edward Petry & Co., Grant Webb & Co. and Weed & Co.
Tv Football Fan Group Sets Meeting in New York
FIRST meeting of the American Television College Football Fans will be held at the Hotel New Yorker tomorrow (Tuesday) to formulate recommendations that will "enable college foot- ball to flourish and live with television."
The meeting has been called by lack Trinsey, Pennsylvania contractor and the guiding spirit of the organization, and will be attended by eight representatives from areas corresponding to the eight National Collegiate Athletic Assn. regional districts. Among the suggestions that will be offered at the meeting, Mr. Trinsey told B»T, will be a plan for voluntary contributions by fans of $1 to the NCAA for each football game they view on television; a campaign to persuade fans to attend college football games, and the publication of a magazine during Au- gust of each year on the NCAA tv plan for that year and on regional activities.
As Mr. Trinsey envisions it, the American Television College Football Fans will be char- tered as a non-profit organization. He plans to function as its national director, taking a leave of absence from his job for one or two years.
Mr. Trinsey said he expects to present the suggestions framed at the meeting tomorrow to the NCAA convention which opens at the Hotel New Yorker on Wednesday.
MODEL Penny Duncan sets things straight for the new year as she replaces the first B in BAB (Broadcast Advertising Bureau) with R for Radio Advertising Bureau, the new name, effective Jan. 1, adopted by the radio industry's sales and promotion organization which claims it represents more than 850 individual stations.
4A Qualification Exams Set for Feb. in Midwest
EXAMINATIONS to ascertain the qualifica- tions of applicants for careers in advertising and related fields will be held early this year in Chicago and other Midwest locations under the auspices of the American Assn. of Adver- tising Agencies, it was announced last week.
Deadline on applications is Jan. 25, with exam dates to be set early in February. Ex- aminations are open to nearly everyone includ- ing college seniors and those college and post- college adults who have not worked for an advertising agency. East year 69 persons took the tests in the Midwest.
For information and application blanks write to 4A Examination Committee, P. O. Box 94, Chicago 90, 111. Exam fee is $20. Among schools selected to give tests are Northwestern U. (Chicago Div.), U. of Wisconsin, U. of Illinois, Marquette U., U. of Notre Dame, State U. of Iowa and U. of Indiana.
NAACP Conference to Probe Alleged Race Discrimination
A CONFERENCE on alleged discrimination against non-Caucasians in the radio and tele- vision industry will be held in New York Jan. 15 under the auspices of the Labor and Industry Committee of the New York branch of the National Assn. for the Advancement of Colored People.
Among those who have been invited to par- ticipate in the conference are officials in radio, television, advertising and sponsoring agencies, together with representatives of community or- ganizations, unions and church groups.
241 Accept Standard Break
THE NUMBER of tv stations accepting Sta- tion Representatives Assn.'s standard, full-screen eight-second station break has reached a total of 241, SRA has announced.
Billion-Dollar Mark Seen for Tv by Treyz
TELEVISION in 1955 will attain a billion dollar revenue status, including charges for time, pro- duction and talent. Oliver Treyz, president of Television Bureau of Advertising (TvB), pre- dicted last week.
Mr. Treyz contended he was not indulging in "blue-sky projecting or wishful thinking." He listed as "signposts" such factors as adver- tiser investments in television in 1954 amount- ing to $900 million; increase in network and na- tional spot billings of more than 40% as com- pared with 1953, and slight declines in 1954 of magazine and newspaper advertising billings from those of 1953. Mr. Treyz continued:
"What does this mean? Although television is behind direct mail, and the newspapers out- bill tv by more than two to one, the gap is closing. In fact, only television is gaining. ... As production and consumption increase, due to tv's in-person selling so will advertisers' appropriations. That's why tv will make great strides in '55?
Mr. Treyz observed that tv viewing continues at a high level, with more time spent on tele- vision than on any other medium. To support this thesis, he cited a special American Research Bureau analysis which showed that in Novem- ber 1954, in Los Angeles, television viewing per week per family amounted to 27.5 hours, as compared with 25.3 hours in November 1953; in Chicago, in November 1954, tv viewing per week per family was 30.5 hours, as against 27.9 in November 1953, and in New York was 27.5 per week, as compared with 27.8 hours per week in November 1953.
Basketball Assn. Chief Says Tv Helps Attendance
TELEVISION was credited last week by Maurice PodolofT, president of the National Basketball Assn., with playing a substantial role in stimulating attendance at professional basketball games and in creating interest for expanding the league to cities that do not hold professional franchises.
Mr. Podoloff made these observations in a talk before Boston basketball writers last Mon- day. He said that prospects are "bright" for expanding the league to other cities within the next few years, reporting that syndicates in four cities have broached him on the possibility of setting up teams in their areas. He stressed that these cities were ones which carried the NBC- TV telecasts of NBA games on Saturday after- noons, and said that local promoters felt that tv had created sufficient interest that would justify basketball franchises in those sectors.
The "tremendous interest" generated by the NBC-TV telecasts, as well as by local telecasts in various NBA cities, according to Mr. Podo- loff, is evidenced by "the growing number of new fans who attend games." He said that although NBA has not conducted a survey, local promoters are convinced that persons who never before had attended basketball games are becoming regular fans. .
Other factors cited by Mr. Podoloff as con- tributing to the "bright future" of professional basketball were "the ease" with which basket- ball can be telecast and followed by the fan; the lack of need for farm system because col- leges provide the talent; and the lack of need for a widespread and costly publicity and pro- motion campaign because players coming into the professional circuit already have been high- ly touted.
Page 42 January 3, 1955
Broadcasting • Telecasting
IVIAHfl|] CIVIC H I
Measure of a Great Radio Station
based on .
143 YEARS EXPERIENCE IN RADIO STATION OPERATION
BIST Facilities !
BEST Circulation I
BEST Local Programs
BEST Production Service
I | BESJ Customer Service
Q NBC Affiliate |
The ten people in management positions at WSYR apply to their jobs the judgment and skill acquired from a combined total of 143 years in the broadcasting business right here in Central New York.
Each of them . . . from Company President to Traffic Manager . . . has spent an average of 14.35 years learning how to produce a superior broadcasting service in this particular market. WSYR's Director of Programming, for example, has been with the station 19 consecutive years; its Chief Engineer, 25 years; its Director of Sales, 15 years.
These people do more than just operate a radio station. They serve their community . . . participate actively in its civic life . . . work hard in its social welfare causes . . . share the leader- ship of its churches and schools and chubs.
From long experience, WSYR's management serves the needs and tastes and public interests of a great service area which embraces a population of a million and half, with an annual buying power of two billions of dollars.
That's why Central New Yorkers rely on WSYR more than on any other station.
Get the Facts About WSYR from
c
The HENRY I. CHRISTAL CO., Inc.
SYRACUSE * 570 KC
Broadcasting • Telecasting
January 3, 1955 • Page 43
GOVERNMENT
TWO PROBES FACE INDUSTRY AS 84TH CONGRESS CONVENES
Sen. Bricker's investigation of networks and uhf-vhf, still gathering steam, will fall to Sen. Magnuson when he heads Senate Commerce unit in new Congress. Sen. Kilgore's 'monopoly' quiz also is slated.
WHILE a new Congress this week in Washing- ton prepares to jump off into its two years of shaping U. S. history, the nation's broadcasters are looking on with the almost certain knowl- edge that this period is likely to be one of the most important ever faced by the radio-tv media.
First and foremost among industry head- aches is a pair of Senatorial investigations — one initiated last summer by Senate Commerce Committee Chairman John W. Bricker (R- Ohio) to probe tv networks and uhf-vhf prob- lems, and the other announced after the elec- tions by Sen. Harley M. Kilgore (D-W. Va.), upcoming chairman of the Senate Judiciary Committee, to hunt for "monopolistic prac- tices" in the communications field.
As the 84th Congress gets ready to convene this Wednesday, two significant events on the House side held the attention of broadcasters. These were (1) NARTB's answer last week to a House Commerce Committee mandate that the industry report on the amount of beer and wine advertising on radio and tv: NARTB's painstaking report indicated the amount was very little compared to the total (see story, page 28 J; and (2) an announcement by incom- ing House Speaker Sam Rayburn (D-Tex.) that television will be barred from House commit- tee sessions, about which immediately began gathering a storm of protest from the industry (see story, page 46).
The U. S. Brewers Foundation also made its report on beer advertising (see story, page 50).
Although broadcasters were looking with some foreboding at the two Senate investiga- tions and other problems in Congress, their looks were not unmixed with pride about these points: The electronic media's continuing con-
SEN. MAGNUSON
WITH OPENING of the 84th Congress Wednesday, two major investigations af- fecting the broadcasting industry are on the calendar. The probe of networks and uhf-vhf problems started last summer by Sen. John W. Bricker (R-Ohio) will fall to Sen. Warren G. Magnuson (D-Wash.), who succeeds Sen. Bricker as chairman of ihe Senate Interstate and Foreign Com- e Committee. This committee con- siders communication legislation and mat-
tribution to a surging economy, their determi- nation to operate with a minimum of govern- mental regulation, their stout defense of the right to equal access with other media to news events and their resoluteness in retaining for themselves the responsibility for programming in the public interest.
Sen. Bricker's probe of the networks was announced last summer [B*T, July 19, 1954], after the Ohio Republican had introduced a bill earlier calling for regulation of networks by the FCC [B«T, May 17, 1954]. The Bricker announcement, which said the investigation also would encompass the "uhf-vhf situation." was made after early-summer hearings on uhf- vhf troubles by the Senate Commerce Com- munications Subcommittee headed by Sen. Charles E. Potter (R-Mich.).
Sen. Warren G. Magnuson (D-Wash.) is slated to succeed Sen. Bricker as chairman of the Senate Commerce Committee, and it had been felt that Democratic leaders would not be as zealous for such an investigation as Sen. Bricker. Observers feel that under Sen. Mag- nuson the investigation will be continued, but will be moderated or its direction changed.
Attorney Robert F. Jones, former Ohio Con- gressman and FCC Commissioner, has been heading the investigation under appointment as majority counsel by Sen. Bricker. Mr. Jones was on the FCC at the time the FCC's Sixth Report & Order was published April 14, 1952, allocating a nationwide tv system and ending the tv freeze. He dissented from the 1952 de- cision.
Named at the request of Democrats as mi- nority counsel for the probe was attorney Harry M. Plotkin, former FCC assistant gen- eral counsel. Nicholas Zapple, the committee's professional communications counsel, was
ters affecting FCC. The probe group is operating with a staff of three: attorney Robert F. Jones, former Ohio Republican Congressman and ex-FCC Commissioner; attorney Harry M. Plotkin, former FCC assistant general counsel, chosen by the Democrats as minority counsel under the Bricker stewardship (he may become ma- jority counsel under Sen. Magnuson); and Nicholas Zapple, the Senate committee's communications counsel, who was named
named to coordinate the investigation.
The group is scheduled to make a report to the full committee on its findings at the begin- ning of the 84th Congress, at which time, ac- cording to Sen. Bricker, the committee will hold hearings on the findings and act on, among other things, Sen. Bricker's proposal for FCC regulation of the networks. Since control of Congress changes over to the Democrats, it is expected that there may be reports by both Mr. Plotkin and Mr. Jones, especially if rec- ommendations are made. Mr. Plotkin pre- sumably would take over as majority counsel and Mr. Jones would become minority counsel, although neither has made a statement to this effect.
The Bricker probe began with two question- naires by the investigation group — the first to FCC [B»T, Oct. 11, 1954] and the second to the four tv networks [B«T. Oct. 25, 1954]. After the Democratic victories Nov. 2, it was felt Sen. Bricker and Mr. Jones had become discouraged at the approaching control of Con- gress by Democrats and had lost interest in the probe.
A few days ago. however, Mr. Jones evinced a sudden interest in the investigation again [B»T, Dec. 27, 1954]. The FCC, which had seen difficulties ahead in securing coverage maps on individual tv stations as requested by the investigation staff, asked for a meeting, which was held Dec. 20 with Mr. Jones, Mr. Plotkin and the FCC, at which time Mr. Jones demanded the financial and statistical data. The FCC protested that it had no funds to secure and process the station coverage maps re- quested by the investigation staff. (FCC has asked stations in a Dec. 15 letter for the station coverage data by Jan. 17.)
A supplemental questionnaire to the FCC requested individual financial and statistical data on each station, to which the FCC replied that such information was given in confidence by stations and that to reveal the information would be violating FCC's promise to keep the matter confidential except in compiling "aver- ages," as to size, type, income group, geo- graphical location, etc.
With the renewed activity went a third com- mittee questionnaire to AT&T asking informa-
MR. CHERNOFF
to coordinate the investigation. Another investigation, a probe of "monopolistic practices" in the radio-tv field, is proposed by Sen. Harley M. Kilgore (D-W. Va.), up- coming chairman of the Senate Judiciary Committee. He has asked broadcaster Howard L. Chernoff to be his consultant. Mr. Chernoff, West Coast radio-tv con- sultant, is part owner of WTAP-TV Parkersburg, W. Va.
SEN. KltGORE MR. PtOTKIN MR. JONES MR. ZAPPLE
Page 44 « January 3, 1955
Broadcasting • Telecasting
...things are
KBTV
2 to 6 p.m. 44 6 to 11:30 p.m. 35
TOTAL
Total Exclusive 1st Place Quarter Hours
79
BEAMING BETTER PROGRAMS from
ATOP LOOKOUT MOUNTAIN
Monday thru Friday KBTV is FIRST with the FINEST! First place quarter hour figures are based on leadership by 1 full point or more in the Nov. 1954 ARB.
THERE'S A GOLD MINE ON CHANNEL 9
STATION B
2 to 6 p.m. 12 6 to 1 1 :30 p.m. 37
TOTAL 49*
Strike pay dirt... every time... on NINE! Not just gold, not just uran- ium in mile-hi Denver... NINE de- livers the audience! Double, triple your client's impressions per com- mercial. Top notch availabilities for 'Fifty-Fivers. ..Come and claim 'em!
KBTV
9
CHANNEL ABC-TV
DENVER ABC-TV
STATION D
2 to 6 p.m. 1 6 to 1 1:30 p.m... 5
TOTAL 6*
JOE HEROLD, Manager
STUDIOS AND OFFICES: 1089
Contact your nearest Free & Peters Representative BANNOCK STREET, DENVER, COLORADO
GOVERNMENT
tion on tariffs and line charges. AT&T an- swered in ,a few days.
The committee investigation staff was expect- ing the final network answer last week.
Mr. Jones' sudden activity was interpreted by some observers as an attempt to vindicate his dissent against the 1952 FCC tv allocations or- der. Mr. Jones at that time said the plan would give large-market vhf stations an advantage over stations in smaller markets.
No new questionnaires were known to have been mailed at last weekend, although the com- mittee plans others after it has "analyzed" an- swers from preceding queries to determine what other information is wanted for the probe.
Sen. Magnuson was expected to arrive in Washington today (Monday) for the Senate Democratic caucus tomorrow, when both parties are expected to hold caucuses in the House and Senate.
Sen. Kilgore's proposed investigation of what he has described as monopoly in ownership of radio and tv stations, control of owned stations by networks and control of programs by firms which manufacture receivers and parts through ownership of networks, was announced last month [B*T, Dec. 20, 1954], although the in- vestigation had been expected from the time the Democrats won in the Nov. 2 elections.
Broadcaster Howard L. Chernoff, West Coast radio-tv consultant and an old friend of Sen. Kilgore, conferred in Washington with the West Virginia Democrat in mid-December, at which time Sen. Kilgore said he had asked Mr. Chernoff to be a consultant for the probe.
Mr. Chernoff then went to New York to con- fer with network and radio-tv set manufactur- ing officials. He is expected to return to Wash- ington around Jan. 10, when he will report to Sen. Kilgore and make recommendations for the probe.
May Be Moderated
Although Sen. Kilgore's office earlier had in- dicated he planned to look into almost every phase of the industry, it is believed the investi- gation might be, moderated, since Mr. Chernoff has declared that "too many investigations in the past have been conducted with a shotgun instead of a rifle," and that he intends "to pro- ceed slowly."
Sen. Kilgore's announcement last month said his conference with Mr. Chernoff dealt with ownership of radio and tv outlets by newspapers and by networks and manufacturers of receiv- ing sets and parts. The talks also covered cer- tain network programming practices, affiliation policies and subscription tv.
There is some speculation on whether Sen. Kilgore will supervise the probe — either as head of the Judiciary Committee or of its Anti- Monopoly subcommittee — or turn it over to another senator who would be chairman of the subcommittee. Mentioned as possibilities to head the subcommittee are Sens. William Langer (R-N. D.) and Estes Kefauver (D-Tenn.).
Sen. Kilgore's announced interest in "monop- oly" in radio-tv station and newspaper owner- ship dates from last winter when he loosed several blasts on the subject and asked the Judiciary Committee, the Commerce Committee and the Justice Dept. to look into the subject [B»T, Feb. 22, 1954, et seq.].
Mr. Chernoff, former general manager of KFMB-AM-TV San Diego until his resignation a year ago [B«T, Nov. 16, 1953], is with his wife 42.5% owner of WTAP-TV Parkersburg, W. Va. (ch. 15), and is an unpaid consultant on television for the Ford Foundation's Fund for the Republic.
Such an investigation by Sen. Kilgore is cer- tain to find itself at times athwart the path of the Commerce Committee probe, and it is ex- pected that jurisdictional problems will be
Frieda Helps Santa
WHEN FCC Comr. Frieda B. Hennock visited the Marjorie Reed Mayo Day Nursery in Denver, she decided the children there needed some form of in- door entertainment. She enlisted the help of Hugh B. Terry, president of KLZ-AM- TV Denver, to "play Santa Claus" for her, and he presented the youngsters with a Christmas tv set. The Mayo Nursery, located in Denver's "melting pot" sec- tion, is an institution for children whose parents have to work and cannot main- tain a normal daytime home life.
ironed out among the two committee chairmen and Senate Democratic leaders.
At least one post on the FCC and perhaps two are likely to come up for consideration by the Senate Commerce Committee and on the Senate floor.
FCC Chairman George C. McConnaughey, who was given a recess FCC appointment as chairman last Oct. 4, but whose nomination failed when sent to the floor during the special Senate session on the McCarthy censure mo- tion, is likely to be renominated by the President.
Democrats on the Senate Commerce Com- mittee opposed Mr. McConnaughey's confirma- tion during a committee hearing [B«T, Nov. 15, 1954] and his nomination was reported out by vote of the Republican membership, with Democrats abstaining from vote. The nomina- tion was blocked on the Senate floor by Demo- crats after an attempt to report it by Sen. Bricker, "a life-long friend" and fellow Ohioan.
Sens. Ed Johnson (D-Colo.), who retires to become governor of Colorado, and A. S. Mike Monroney (D-Okla.) and John O. Pastore (D- R. I.) questioned Mr. McConnaughey about his reported connection with an alleged GOP group said to be in charge of dispensing patronage in civil service and other jobs, and about his views and voting record on television channel (uhf and vhf) intermixture. On the latter sub- ject, Mr. McConnaughey said he had served on the FCC only a month and intended to "make a study" of the problem.
Democratic Opposition
Democrats blocked the nomination on grounds it was "controversial" and would take up too much time during the special session.
The term of FCC Comr. Frieda B. Hennock expires June 30, and it is not generally believed the President will renominate her.
High on the list of radio-tv business in the Senate is an expected report by the Senate Rules subcommittee, headed during the past session by Sen. William E. Jenner (R-Ind.), on whether radio and tv should be allowed to cover open congressional hearings. During a number of hearings, senators and congressmen spoke pro and con on several proposals regarding radio-tv coverage of hearings. The industry, represented by the tv networks, NARTB and Radio-Tv Cor- respondents Assn., presented its case at a special session [B«T, Aug. 9, 1954], and the question later was the subject of an on-the-air editorial by CBS Inc. President Frank Stanton [B«T, Aug. 30, 1954].
Rep. Rayburn's ban on tv coverage of House committee sessions was a reinstatement of a similar ruling by him in the 82nd Congress. In the 83rd Congress, House Speaker Joseph W. Martin Jr. (R-Mass.), left the decision up to the individual committees.
Another report concerning television will be submitted with recommendations by the Senate
Juvenile Delinquency subcommittee, which held several hearings during the past Congress under the chairmanship of Sen. Robert C. Hendrickson (R-N. J.), who retires from the Senate. This group, although it held hearings on several sub- jects which have been described as factors in juvenile delinquency, will make a separate re- port on television programs.
Mentioned for chairmanship of this group, if it continues beyond its present Jan. 31 ex- piration date, are Sens. Kefauver and Thomas C. Hennings (D-Mo.). The industry presented its case before this group last fall [B»T, Oct. 25, 1954], and NARTB's Tv Code Review Board later made a report on tv film programming ex- hibited at the hearing, which received the com- mendations of Sen. Hendrickson.
On the House side, the upcoming House Com- merce Committee chairman, Rep. J. Percy Priest (D-Tenn.), succeeds Rep. Charles A. Wolver- ton (R-N. J.) in that post. Rep. Priest has stated that he doubts the constitutionality of the "Bryson Bill approach to the question of bev- erage alcohol advertising," and congratulated the radio-tv industry for eliminating or modi- fying "objectionable" advertising [B»T, Nov. 8, 1954].
Rep. Priest said also that Congress "should be cautious concerning network regulation so long as there is individual station regulation." He said he intends to form standing subcommittees, one of which will have jurisdiction over com- munications.
Chairmen of other committees of interest to broadcasters are expected to be: Senate — Theo- dore Francis Green (D-R. I.), Rules & Adminis- tration; Harry F. Byrd (D-Va.), Finance Com- mittee; John L. McClellan (D-Ark.), Govern- ment Operations Committee and related Perma- nent Investigations Committee; John J. Spark- man (D-Ala.), Select Small Business Com- mittee. House — Emanuel Celler (D-N. Y.), Judiciary Committee; Howard W. Smith (D- Va.), Rules Committee; Jere Cooper (D-Tenn.), Ways & Means Committee; Francis E. Walter (D-Pa.), Un-American Activities Committee.
RAYBURN BANS HOUSE TV SHOWS
AN ANNOUNCEMENT last Tuesday by Rep. Sam Rayburn (D-Tex.) that he will forbid televised coverage of House committee hear- ings last week was precipitating a crescendo of protest from representatives of the broad- casting industry.
Rep. Rayburn, who becomes House speaker, also imposed the ban while he was speaker in the 82nd (Democratic) Congress. GOP House Speaker Joseph W. Martin Jr. (R-Mass.) of the 83 rd Congress left the decision up to the respective committees.
Protest against discrimination toward radio and tv reporting of House activities was made by NARTB President Harold E. Fellows in a telegram to Rep. Rayburn. Mr. Fellows re- called NARTB's previous protest and em- phasized that broadcasters have earned public confidence and the right to report public pro- ceedings, suggesting a conference be held.
Mr. Fellows and Edgar Kobak, WTWA Thomson, Ga., chairman of the NARTB Free- dom of Information Committee, sent a joint letter to the House Rules Committee asking a chance to present the industry's case to Con- gressional committee chairmen. The letter urged adoption of a rule permitting broadcast media to report House committee proceedings.
CBS and NBC spokesmen deferred imme- diate reaction, while ABC said it will register its protest through its top news executive.
John Daly, ABC's vic^ president in charge
Page 46 ® January 3, 1955
Broadcasting • Telecasting
miss combo Announces:
the BIG-NEW D$ll$$-Ft. Worth COMBINATION
klif^Bkfjz
i-
"'Two GREAT stations in one BIG market".
KLIF 1190 Kc. 5,000 Watts
KFJZ 1270 Kc. 5,000 Watts
|
5) |
|
|
>! V ,9 |
Oil |
|
i |
A |
Represented Nationally by: H-R Representatives, Inc.
New York Chicago Los Angeles San Francisco
Represented Regionally by. Clarke Brown Company Dallas Houston Atlanta
sting • Telecasting
January
I
m m
m
VP. -
I?
i.'.
m
il pi
I;-
If
.%'f ' ■.
Bap?'.
Wo
•4, .
PLENTY!
TELEVISION CENTER
HOME OF
WTRI has recently been completed to provide
Albany • Schenectady • Troy with its •
FINEST
PRODUCTION
FACILITIES
THAT'S WHY WITH
TWO UHF STATIONS
in ALBANY . . .
THERE IS ONLY
ONE CHOICE!
WTRI
ALBANY, N . Y.
represented by BLAIR TELEVISION
GOVERNMENT'
of news, special events and public affairs, was preparing a letter which he intended to send to Rep. Rayburn and which will stress tv as the medium with the greatest possible potential of bringing about spot news coverage to the pub- lic. An ABC spokesman said Mr. Daly would ask for "equal rights of access with other in- formation media."
Although CBS President Frank Stanton had no immediate comment, it can be pointed out that it was on the issue of broadcast access to congressional hearings that Dr. Stanton launched the first "network editorial" [B»T. Aug. 30, 1954]. Dr. Stanton talked on both CBS Radio and CBS-TV. urging the right of the broadcast media to cover Senate hearings on the resolution to censure Sen. Joseph R. McCarthy (R-Wis.). Dr. Stanton in his editorial had emphasized the public's right to be in- formed through broadcast coverage.
Richard Harkness. executive committee chairman of the Radio-Television Correspond- ents' Assn.. registered a dissent from Rep. Rayburn's viewpoint. He said the matter may be taken up informally with the new speaker when Rep. Rayburn returns to Washington.
Mr. Harkness, an NBC newscaster, recalled that when Rep. Rayburn previously issued a no-tv edict under the past Democratic-con- trolled Congress, a radio-tv committee called on him and "discussed it unsuccessfully."
"We thought television and news cameras and radio microphones are as much a part of our coverage of Congress as notebooks and pencils are of newspaper reporters." Mr.' Harkness said.
The group also felt, he said, that the order "hindered the presentation of congressional de- velopments to the American people."
Mr. Harkness said the radio and television proponents feel that their equipment and tech- niques are sufficiently advanced that they do not disturb the orderly conduct of a committee.
Censorship in Tv Again Hit by ACLU
A FIRM stand against tv censorship highlights the 34th annual report of the American Civil Liberties Union which is being released today ( Monday).
ACLU in its report also discusses the equal time issue, recalling that its board chairman, Ernest Angell. had asked the FCC last May to hold public hearings on the issue of equal time to reply to attacks.
The report notes that ACLU's Radio Com- mittee also asked the FCC to survey tv station programming standards so that the public "may compare the promise of programming with actual performance . . ." This request was made after FCC had issued the policy of issuing licenses to tv stations for three years instead of the one-year license issued previously.
On censorship, ACLU's report says:
"Our natural shock and outrage at teen-age gang vandalism and murder too frequently trap us into urging the police and the courts toward wholesale arrests and indiscriminate toughness, or into sanctioning the censorship of books and motion pictures and television programs."
While civil liberties proponents must join in "preventive and constructive" measures against juvenile delinquency without damaging due process and free speech, ACLU says, they also "on many occasions have to oppose even our best fellow-citizens, when their [the latter] preoccupation with the risk of juvenile crime makes them forget that life is always a choice of risks, that abandonment of due process and free speech inevitably produces far more harm than good."
Broadcasting • Telecasting
Is This
"COVERAGE"?
WKZO — KALAMAZOO
WKZO-TV — GRAND RAPIDS-KALAMAZOO
WJEF — GRAND RAPIDS
WJEF-FM — GRAND RAPIDS-KALAMAZOO
KOLN — LINCOLN. NEBRASKA
KOLN-TY — LINCOLN, NEBRASKA
Associated with WMBD — PEORIA. ILLINOIS
You're half naked in Nebraska coverage
if you don't reach Lincoln-Land — 42 counties
with 202,200 families — 100,000 unduplicated by
any other station! Lincoln's population is
110,000 — in the same bracket with Lancaster,
Pennsylvania, Schenectady, New York,
or South Bend, Indiana.
The KOLN-TV tower is 75 miles from Omaha! This LINCOLN-LAND location is farther removed from the Omaha market than is Cincinnati from Dayton, Buffalo from Rochester or Toledo from Detroit.
KOLN-TV
COVERS LINCOLN-LAND— NEBRASKA'S OTHER BIG MARKET
CHANNEL 10
316,000 WATTS
LINCOLN, NEBRASKA
ABC DUMONT
c4very.-Knod.el, 3nc, Exclusive ^National Representatives
ROADCASTING
Telecasting
January 3, 1955 • Page 49
BREWERS ANSWER HOUSE BEER QUIZ
(Also see related story, page 28) THE U. S. Brewers Foundation, in a letter last week answering the House Commerce Commit- tee's request for data on the time and money used in advertising beer on radio and tv, said the committee's question "was answered by the voters of the State of Washington on Nov. 2, 1954." Washington voters defeated 3-1 a pro- posal to prohibit alcoholic beverage advertising on tv between 8 a.m. and 10 p.m.. USBF credited radio-tv commercials with helping de- feat the measure.
The letter, signed by Clinton M. Hester, USBF counsel in Washington, said the total vote on the proposal (Iniative 194) exceeded the com- bined vote of three other measures on the ballot, and that it lost in all 39 of the state's counties.
"Although we are unable to furnish all that was requested, we understand that advertising authorities estimate the annual radio and tele- vision time expenditures of brewers to be only $30 million — less than 3% of the total amounts expended by all advertisers using radio and television," the letter said, mentioning the industry's claimed $5 billion annual sales.
The letter said beer-sponsored tv shows and sports programs buy free "front row seats" for viewers, and that brewers average only 3 minutes of commercials of each half-hour of programming.
Eight Station Transfers Approved by Commission
TRANSFERS of KFIA (TV) Anchorage, KFIF (TV) Fairbanks, both Alaska, WAYS- TV Charlotte, N. C, WORC Worcester, Mass., and WJOL Joliet, 111., were among those ap- proved by FCC last week.
• The Alaska stations were sold by Richard R. Rollins to the Midnight Sun Broadcasting Co. [B*T, Nov. 22, 1954].
Consideration is 768 shares of stock in Mid- night Sun, having a book value of $100,000. The shares represent approximately 23% inter- est in Midnight Sun, which has agreed to elect Mr. Rollins to its board of directors.
KFIA presently is operating on its ch. 2 assignment, while ch. 11 KFIF still is in the construction stage.
Midnight Sun is licensee of KFAR Fair- banks, KENI Anchorage, KINO Juneau and KABI Ketchikan, all in Alaska.
• At Charlotte, ch. 36 WAYS-TV was trans- ferred from George Dody and associates to Hugh Deadwyler for $4 plus assumption of obligations of about $150,000 [B«T, Dec. 20].
Mr. Deadwyler is owner of a local advertis- ing agency and president-treasurer of Film- akers Association Inc., producers of motion pictures. Mr. Deadwyler proposes to sell his 35% interest in Filmakers.
• At Worcester, WORC was sold by C. George Taylor and Robert T. Engles for $94,- 000 to a group headed by Robert F. Bryar, New York City tv announcer who is head of the pur- chasing group WORC Inc. Harold Kaye, presi- dent of Marlin Labs Inc., owner of tv rights on a group of motion picture features, will be vice president.
• At Joliet, WJOL was transferred from W. H. Erwin and associates for $112,500 to Joseph F. Novy, chief engineer of WBBM-
FM-TV Chicago, and Jerome F. Cerny, WBBM engineer.
mit for ch. 48 WJOL-TV was returned to the FCC a fortnight ago [B»T, Dec. 27, 1954]. Other transfers approved last week included: Ch. 20 KBAY-TV San Francisco from Lawrence
Harvey to Dr. and Mrs. Leonard Averett, a partnership doing business as Bay Television. No consideration is involved.
WKGN Knoxville, Tenn., from Clarence Bea- man Jr. for $75,000 to WKGN Inc., headed by George P. Mooney.
WILE Cambridge, Ohio, and WTRL Bradenton, Fla., were transferred to Howard A. Donahue through sale of 75% of the stock for $120,000. Mr. Donahue now will be sole owner of the stations.
Agriculture Dept. Names Beaty to Head Radio, Tv
SHIFT in direction of the Radio & Television Service, Dept. of Agriculture, takes place today (Monday), with Layne Beaty, farm consultant and formerly of WBAP-AM-TV Fort Worth, succeeding Kenneth Gapen as chief. Mr. Gapen becomes assistant to the administrator and in- formation officer of the Agricultural Conserva- tion Programs Service.
Mr. Gapen has spent a quarter-century in radio, including U. of Wisconsin and Soil Con- servation Service as well as 16 years in radio-tv at the Dept. of Agriculture. He spent six years in the field.
Mr. Beaty was with the department before joining WBAP in 1943. He added tv to his radio
MR. GAPEN MR. BEATY
farm work after the war. Following seven years in Fort Worth, during which he toured Canada, Mexico and South America, he joined the gov- ernment in 1950 to do foreign information work. He first went to Greece as audio-visual specialist to help set up farm information work in that country. More recently he has been a farm in- formation consultant with headquarters in Paris, working with ministries in Turkey, Greece, Italy, Yugoslavia and Spain. His last assign- ment was technical consultant for a farm press- radio training project for 15 Latin American publishers, editors and broadcasters.
Examiner Favors Beachview For Norfolk Ch. 10 Grant
BECAUSE it promised greater integration of ownership and management, FCC Hearing Ex- aminer Charles J. Frederick last week proposed to grant Norfolk, Va., ch. 10 to Beachview Broadcasting Corp. and to deny the applica- tion of WAVY Portsmouth, Va.
In an initial decision, Mr. Frederick frowned on the trusteeship agreement by which WAVY stockholders "surrendered" their rights to par- ticipation in management to voting trustees.
Beachview is 78% owned by Tidewater amusement park entrepreneur Dudley Cooper, and 10% by Irvin M. Kipnes, former official of WCAV Norfolk, WSID Baltimore, WDEM Providence and former Washington advertising agency account executive. Mr. Cooper will be president and general manager of the new ch. 10 station and Mr. Kipnes will be assistant gen- eral manager and commercial manager.
WAVY officials include Carl J. Burkland, former CBS Spot Sales and station administra- tion executive.
Providence Ch. 12 Case Reargued Before FCC
SECOND oral argument in the Providence, R. I., ch. 12 dispute was heard by FCC last week in an effort to settle the more than a year-old Sec. 309 (c) economic protest by ch. 16 WNET (TV) against ch. 12 WPRO-TV there. The Commission reached a two-and- two tie vote after the first argument, hence the case was heard again Monday.
WPRO-TV noted WNET sought to have the argument postponed and charged the pleading was only one of many efforts by the ch. 16 station to "delay" commencement of the ch. 12 outlet. WPRO-TV, whose Sept. 3, 1953, grant was stayed pending outcome of the protest hearing, contended the proceeding is a "clear example" why Sec. 309 (c) of the Com- munications Act should be "written off the books" since it permits abuse of the Commis- sion's processes.
WPRO-TV said WNET is wrong in attacking the merger proposal whereby former applicants and certain principals acquire stock options in WPRO-TV. since the grant was clearly to WPRO-TV and reserved opinion on the merger conditions. FCC's Broadcast Bureau defended WPRO-TV as a "qualified applicant" and re- futed WNET's charge of premature construc- tion.
WNET, however, stuck by its claim that aspects of the merger proposal violate Com- mission policy on the ground they involve un- due consideration for no services performed. WNET said there is nothing "contingent" about the agreement since specific legal rights and obligations are