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GHWt

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So we designed this new Wondersoft Kotex to meet their demands.

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Here is what interested them most

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VOL. • 4 NO. • I

MAY

1935

MIRROR.

ERNEST V. HEYN, EDITOR

BELLE LANDESMAN ASSISTANT EDITOR

WALLACE HAMILTON CAMPBELL ART DIRECTOR

SPECIAL FEATURES

Harry Von Zell Tells How to Be a Successful Announcer. Sid Phillips 6 What Jane Froman Does with Her Money Ruth Arell 8

She earns more than her husband — how do they manage? Is Mary Pickford Through with Radio? Ruth Waterbury 16

A brilliant, revealing interview!

How Much Money Can You Make in Radio? George Kent 18

Trie lowdown on all salaries from page boy to executive Roxy Says: "Take the Amateurs Off the Air!". . . .John Edwards 20

The famous showman speaks his mind on a moot question Scoops! Babs Ryan Confesses! '. . Fred Sammis 22

The inside story of Babs' and her "brothers' " tragic situation Pageant of the Airwaves 24

Walk and talk with glamorous, folk in radio's colorful caravan

Why Smilin' Ed McConnell Smiles Trem Tully 26

How to Get More Fun Out of Music Carleton Smith 29

Joe Penner's Amazing Romance Story Weldon Melick 30

Told exclusively to our readers — for the first time Enchanted Lady Dorothy Barnsley 32

The story of a fame-mad girl

Why Warren Hull Went Into Exile Arthur C. Johnson 35

Spring Fashions 36

Harriet Hilliard chooses her new spring wardrobe

Jane Pickens' Phantom Friend Dora Albert 40

Meet the Artists! Rose Heylbut 46

Charming sketches of several of your special favorites What Radio Means to a Man Who Has Nothing Else

Fred Rutledge 48 "Money for Your Votes!" Contest 49

UNUSUAL DEPARTMENTS

Reflections in the Radio Mirror 4

Behind the scenes of Mrs. Franklin D. Roosevelt's broadcast

Homemaking Department

Make Up with Ruth Etting Joyce Anderson 10

Keeping Fit with Freddie Rich Mrs. Margaret Simpson 12

What's New on Radio Row Jay Peters 42

Coast-to-Coast Highlights

Chicago Chase Giles 44

Pacific Dr. Ralph L. Power 45

We Have with Us 50

Radio Mirror's program guide

What Do You Want to Know? The Oracle 54

We try to answer as many questions as we can

What Do You Want to Say? 55

Here's a chance for our readers to have their say

In the June RADIO MIRROR [On Sale on April 26th)

Gladys Swarthout's Prescription tor Paradise — a fascinating inside story which no man or woman must miss. . . . Also, the real truth about the Bad Boy of Radio — Lawrence Tibbett. . . . And: A fine new story about Lanny Ross and his mother. And many other features.

ADDED ATTRACTIONS

Six Delicious Favors 14

Jack Benny & Co.

Critic on the Hearth 15

Comments on new programs

Countess Olga Albani-Portrait. . 38

Conrad Thibault-Portrait 39

Jumbled Names Contest Winners. 56

List of Contests on the Air 64

Can You Name This Star? 64

Picture puzzle

Last Minute News Flashes ! 87

Cover Portrait

EDDIE CANTOR

By Stephen Grout

RADIO MIRROR (Copyright 1935) is fully protected by copyright, and the contents of this magazine may not be reprinted either wholly or in pan without permission. Published monthly by Macfadden Publications, Inc., Washington and South Avenues, Dunellen. New Jersey. Executive and editorial office. 1926 Broadway, New York, N. Y. Bernarr Macfadden, President; Wesley F. Pape, Secretary; Irene T. Kennedy, Treasurer; Carroll Rhein- strom, Advertising Director. Entered as second class matter September 14. 1933, at the Post Office at Dunellen, New Jersey, under the Act of March 3, 1879. Price in United States $1.00 a year; 10c a copy. In U. S. Possessions, Canada, Newfoundland, Cuba, Mexico and Panama $1.50 a year; all other countries $3.00 a year. While Manuscripts, Photographs and Drawings are submitted at the owners' risk, every effort will be made to return those found unavailable if accompanied by 1st class postage. But we will not be responsible for any losses of such matter contributed. Contributors are especially advised to be sure to retain copies of their contributions; otherwise they are taking an unnecessary risk. Printed in the U. S. A. by Art Color

Printing Company, Dunellen, N. J.

ivSfruecn tuat ) (LISTEN, YOU TWO ! I'VE USED A WASif) cS lo3 i ) \ BOARD FOR 24- YEARS - 1 MAY BE \ ^SCRUBBING BOARD, I v^ OL0FASHIONE0-BUT I DOnTSEE) A<^ -4 A WHy | SHOULD CHANGE NOW y-7

ese

NEXT WASHOAY. .. after using Rmso

easier

use test

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WHAT YOUNe ^OWES OPTiG* FO^(gl?

IVE DONE EVERYTHING FOR LEN,MOTHER. I'VE SLAVED TO KEEP THE HOUSE NICE! AND ALL I GET IN RETURN

IS COOLNESS...

INDIFFERENCE..

DEAR CHILD, YOU ARE A PERFECT HOUSEKEEPER.

BUT YOU MAY BE NEGLECTING SOMETHING MUCH MORE IMPORTANT YOURSELF !

ARE YOU AS DAINTY, AS

PARTICULAR AS WHEN

LEN WAS COURTING YOU?

YOU WERE SO CAREFUL

ABOUT ONE THING...

MOTHER, YOU MEAN*B.O*?

MAYBE I HAVE BECOME CARELESS. I'LL GET SOME

LIFEBUOY TODAY AND NEVER STOP USING IT1.

" B. 0." G 0 N E _ happy once more .

A LETTER FROM YOUR MOTHER, DARLING? SHE'S THE SWEETEST PERSON I KNOW, NEXT TO YOU

AND SO WISE, LEN. SHE KNOWS EVERYTHING ABOUT MEN AND MARRIAGE!

WHAT MAKES YOUR SKIN SO SOFT AND SMOOTH AND KISSABLE?

WHY, LEN, SURELY YOU KNOW MY COMPLEXION

SECRET IS LIFEBUOY

'TIFEBUOY agrees with my skin," say millions. And here's the L- reason. Lifebuoy is actually more than 20 per cent milder than many so-called "beauty soaps," as scientific tests on the skins of hundreds of women show. Its rich deep-cleansing lather re- moves impurities — cleats complexions.

Regatdless of weather, we perspire a quart daily. Bathe regularly with Lifebuoy. It gives abundant lather in hardest water, purifies pores, stops "B. O." [body odor). Its own fresh, clean scent vanishes as you rinse.

Approved by Good Housekeeping Bureau

REFLECTIONS

in the radio mirror

ONE of the most significant moments in radio today is that moment in which the announcer says, ". . . our guest speaker, Mrs. Franklin D. Roosevelt."

There's been a great deal of chatter about the appearance of a First Lady before the microphones as a paid attraction on behalf of a shoe manufacturer.

The chatter is a waste of time.

Mrs. Roosevelt has close to her heart the interests of certain worthy charities, one in particular. Her ability to raise a reputed $7000 in less than fifteen minutes for the sick and suffering who benefit from these charities undoubtedly banishes from her mind any possible uncertainty about the decorum of the situation. Whether the public or a single company subsi- dizes such worthy and humanitarian relief, should not, and does not matter to her.

I sat a few feet from her at her most recent broadcast. Studio One at the Columbia Broadcasting ostensibly accommo- dates no guests but perhaps thirty of us found camp stools against two walls, waiting for an event which, in any age but this, would be worthy of impressive pomp and ceremony.

MICROPHONES hang from apparently impromptu trapezes attached to the walls and ceiling. A small studio orchestra prepares to play. Mrs. Roosevelt sits at a simple table contain- ing the manuscript which she studies with well-concealed nervousness. She glances at the hanging mike just before her, looks around the studio quickly, speaks for a moment to the director of the program who watches the large clock attached to one wall. Three minutes of eight!

The director tells a late arrival that he may not stand. "Sit down on the floor," he says, fearing that the slight- est movement in this miniature studio would be caught by the sensitive mike. The visitor finds a photographer's camera-box to sit on.

Mrs. Roosevelt puts on her tortoise shell glasses, glancing first at the clock. She is dressed in a simple Mack velvet gown, set off with a strik- ing gold pendant that hangs low from a gold chain. The orchestra director turns to look through the window of the control room behind him. The last few minutes of the preceding pro- gram are heard on the amplifier. It is almost over — and then —

softly, a simple minuet. The announcer talks into the mike, so low that I can scarcely hear him. But I catch the words . . . "as guest star, Mrs. Franklin D. Roosevelt . . ." and then a long, high-powered sales talk for Selby Slenderized Arch Sup- porter Shoes.

Mrs. Roosevelt begins to talk. She speaks clearly, distinctly, in a high but well modulated voice. She turns the pages with deliberation, placing each one type-side down, on the table beside the * manuscript. For eight or nine minutes she con- tinues, never looking up from her papers. She seems uncon- scious of the microphone; her lips move as a singer's do when striving for perfect diction. The orchestra director has turned his head again and watches for a cue from the control room. A few moments before the conclusion of the speech, the orchestra plays the minuet again, pianissimo. The speech is over.

Mrs. Roosevelt sits quietly, completely immobile, looking down at the table. The orchestra stops and the announcer begins again, giving the listeners the details of the $20,000 contest for admirers of the Selby shoe. With great delibera- tion, Mrs. Roosevelt removes her spectacles. Then, a moment later, she is looking around the studio — suddenly, she smiles, the smile of a charming and graceful valedictorian who has realized for the first time that her address is over and hopes it was a success.

The announcement is ended, a few bars from the orchestra —

and we're off the air! Mrs. Roosevelt rises and starts for the

door. The director shakes her hand. "Splendid," he says.

Again, that youthful, eager smile — and the wife of the President

of the United States has left the studio.

WE'RE on the air of eight!

at the stroke The orchestra plays

Here are my observations and impressions of a re- cent broadcast featuring Mrs. Franklin D. Roose- velt. Your comments and opinions on radio stars and programs are invited. Prizes for best letters are announced on page 55.

TWO stories below, in a little re- ception room, Mrs. Roosevelt sits patiently for the news cameramen. After the pictures are taken and the First Lady has risen to hurry to the theatre, it is discovered that one of the "boys" has not managed to get his camera study. Patiently she returns to her chair to allow him to get his picture. She kisses a friend good-by and hurries out with a pleasant, busy smile for all of us.

s^^^

"She was afraid to be Happy "

A TRAGEDY OF MARRIED LIFE SO EASY TO AVOID

"Her young husband, poor chap, was completely bewildered, worried and unhappy, ,'

DR. ENCARNACION TUCA

Leading Gynecologist of Barcelona

PAs a girl", writes Dr. Tuca, "she was so vibrant, so lovely, so alive.Then the right man came along and brought her romance, courtship and marriage. A few brief months of utter bliss followed, then — tragedy.

"She seemed to lose her loveliness over- night. Her face became worn and almost haggard. She was nervous, irritable, de- pressed. Her young husband, poor chap, was completely bewildered, worried and unhappy. And, though they were truly in love with each other, the stage was all set for one of those tragic and utterly needless marriage smash-ups.

"But, happily, she came to me for advice . . . came and told me all the old familiar symptoms. Her tortured nerves. Her worries. Her fears. And finally, as I knew she would, she confessed that she was 'afraid to be happy'.

"Her trouble, I told her, was so simple that it could be remedied with just two words . . . use "Lysol". I explained to her how her fears were poisoning her health and happiness. And how quickly those fears could be removed, if only she would regularly employ "Lysol" for marriage hygiene.

"I explained that "Lysol" is so reliable and gentle that it is used in that most delicate of all operations . . . childbirth. I explained that "Lysol" for feminine hygiene has had the confidence of mil- lions of women for generations, as well as the approval of leading doctors and hospitals throughout the world.

"She took my advice, and, today it would warm your heart to see the happiness of this young couple.

"If I could only give the same sound ad- vice to every young married woman, I am convinced most marriages would be happier and more successful."

(Signed)

DR. ENCARNACION TUCA

Correct marriage hygiene is vital to your own happiness. That is why we suggest that you consider with thoughtfulness the 6 Features of "Lysol", listed below. They are the reasons why many modern hospitals and clinics, competent nurses and leading doctors rec- ommend, as they have for almost 50 years, "Lysol". . . for feminine hygiene.

The 6 "Lysol" Features

1. Safety . . ."Lysol" is gentle and reliable. It contains no free caustic alkali to harm the delicate feminine tissues.

2. Effectiveness . . ."Lysol" is a true germ- icide, which means that it kills germs under practical conditions ... in the body (in the presence of organic matter) and not just in test tubes.

3. Penetration . . ."Lysol", because of its low surface tension, spreads into hidden folds of the skin, actually searches out germs.

4. Economy. . ."Lysol", because it is a con- centrated antiseptic, costs less than one cent an application in the proper solution for fem- inine hygiene.

5. Odor . . .The odor of "Lysol" disappears immediately after use, leaving one both fresh and refreshed.

6. Stability. . . "Lysol" keeps its full strength, no matter how long it is kept, no matter how much it is exposed.

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You can't see the millions of germs that threaten your family, but you must fight those invisible foes through disinfection. Use "Lysol" to disinfect handkerchiefs, towels, telephone mouthpiece, door knobs, laundry,

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FACTS MARRIED WOMEN SHOULD KNOW

Mail coupon for a free copy of "Marriage Hygiene." Check other booklets if desired. D "Preparation for Motherhood." Q"Keeping a Healthy Home."

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Same

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VI*

9&1 Tells How to be a Successful Announcer

by SID PHILLIPS

ASK Columbia Broadcasting's most often heard and hardest 'working young announcer his rules for successful announcing, and, in three breaths, he'll tell you.

Harry von Zell works on the Camel Caravan, is heard on the March of Time, both radio and newsreel, Soconyland Sketches, Gulf Headliners, and National Amateur Night. Here's what he learned from announcing such a variety of programs:

"An announcer's chief difficulty is the tendency to get into a rut. He should never let himself be classified, unless he wants to limit himself to just one type of program.

"The best preparation for announc- ing is reading aloud to yourself or to someone who will listen to you, until you can read anything that you pick up in such a way as to make it sound like your own.

"Study elocution a little, but not too much or you will have a tendency to sound unnatural. You'd become an actor then, not an announcer. The only way you should be an actor is in interpreting the program you an- nounce. It isn't your style that you put on the air, it is the style of the program that you are working on. For instance: March of Time is the driving style. Camel, on the other hand is more genial, more persuasive.

"f^F course, certain studies are necessary. Foreign languages should be cultivated. So should a study of music. Use books that give correct foreign and English pronuncia- tions. Be careful about this point, however.

"I personally get more kicks from listeners when I pronounce correctly than when I say something incor- rectly. To avoid this I try to use current pronunciations and not the pronunciations that are pedantically accurate.

"Naturally, the thing an announcer must do is lend conviction to his pro- grams. This ability is about 60 per cent native and 40 per cent a matter of application.

"Sometimes a program is written in such a way that it is hard for the announcer to make it sound like him- self. In that case I always ask the sponsor permission to change the wording so it will be phrased my own way and become natural.

"In giving advertising material, take the listener into your confidence. Your attitude should be that of a stranger who calls on a man in his house, sits down and says what he has to say, and then quietly departs. Re- member: You can't yell them into buying!

"Now I must go along home," Harry ended, and he did — to his young wife and five-year-old son, Kenneth Harry, on Long Island.

Ti>,

IBSON

Family

Pretty Sally Gibson isn't spoofing when she says she owes her lovely complexion to Ivory Soap.

WHEN SALLY WAS A BABY she had daily baths with pure Ivory— on Doctor MacCrea's advice. And Ivory kept her sensitive skin soft and comfortable as a baby's should be.

LATER ON, in the 'teens — when Sally's friends were falling all over themselves trying out "beauty" and "complexion" soaps — Sally still clung to her pure Ivory treatments. "I like Ivory," she protested. "It's white and clean-smelling — and it leaves my skin feeling so fresh!"

AND NOW, when Sally looks into her mirror she sees a flawless Ivory complexion.

It's never too late! Start cleansing your face with Ivory— "the soap that is safe for a baby's skin" —

IVORY SOAP

AND SO— the heroine washed her face with Ivory Soap," relates Sally, entertaining two visiting Sunday School pupils. "Then — the hero saw she was simply beautiful—"

"Do you use this same Ivory, Miss Gibson?" asks adoring Rosika.

"Yes, since I was a tiny baby," says Sally, "because my doctor said I must have a pure gentle soap."

"You see!" nods Rosika to Anna. "Let's use Ivory — so's our skins'U look like Miss Sally's!"

PURE IVORY DOES NOT DRY THE SKIN

GEE, I THOUGHT this was a kitchen shower," says Bobby Gibson. "Whatcha giving Miss Peters all of that Ivory for?"

"Son!" answers Mrs. Gibson, "you are not old enough to realize how a girl feels about her hands. This little bride isn't going to cry her eyes out be- cause dish-washing gets her hands red and rough— because I'm starting her out on Ivory — and Ivory tells its own story!"

GENTLE PURE IVORY KEEPS HANDS SMOOTH

THIS PARTY DRESS will make a hit at the style show!" happily sighs the buyer of "misses' dresses."

"Don't forget, Miss Marsh, to tell customers how beautifully this organdie washes with Ivory Flakes. We're advising Ivory exclusively in this Washable Summer-Fashions Show!"

"Count on me!" says Dot. "After all the teddies and stockings and silk dresses I've kept going for months by using Ivory, I'll be a grand little Ivory talker."

FINE STORES SAY, "USE PURE IVORY FLAKES"

What JANE FROMAN does with

Photo made exclusively for Radio Mirror by Wide World

Jane Fronton's on the Ponfioc

Program — see page 53 — ?0

o'clock column.

'OW would you live, if you were earning Jane Froman's radio salary? Perhaps a Fifth Ave- nue penthouse overlooking Central Park, or maybe a Long Island estate near the Sound. But at least you'd spend the money, wouldn't you, to help make those childhood dreams come true?

Yet Jane Froman lives in a three- room apartment which is simplicity it- self, and allows herself only $25 a week spending money!

And she isn't doing this because she hates luxury or anything as obvious as that. It's because Jane is married and because she has found true marital hap- piness and wants it to last.

As you know, Jane is married to Don Ross, former vaudeville star and radio performer of proven merit. But Don, though his earnings are far higher than the average, does not earn as much money as does his wife. That is where the money question comes in.

Mr. and Mrs. Don Ross live as though Don were the only wage earner in the family. Expenditures for the year cannot amount to more than his earnings for the year.

"Of course we realized," Don told me, when I asked him about this, "that finances could easily overshadow our happiness, so we just figured out the best way to avoid any money problems.

"This way — living as though I alone earned the money — we immediately dropped from the wildly extravagant class, and so our expenses are brought down to what I can afford. Things like rent, food, our car, and the like, in which we both participate, are shared 50-50 in cost.

"We each have our own separate checking accounts at the bank, and when it comes time for me to pay the bills, Jane gives me a check for what- ever she owes. We pay for our own clothes too."

As it happened, Don's explanation came at a time when people who knew the Rosses were beginning to wonder how professional jealousy could be kept from their lives. After all, no man, proud though he is of his wife, can ever really be happy, if he lives in the realization that he is being par- tially supported by her.

For Don himself, it would be espe- cially tough sledding since it was only a short time ago that he, and not Jane, w;is the real \va«e earner.

By RUTH

her Money

Mr. and Mrs. Don Ross live as though Don were the only wage earner In the family. That's then- design for living.

jJACK at WLW, Cincinnati's large radio station, Don Ross was the headliner. He met Jane here., and she was just another unknown. When Don broke up with his vaudeville partner and went to Chicago to fill a singing job there in radio, Jane went along. He got her an audition at his station and she landed as a sustaining -feature. Shortly afterwards, they were married.

Now all this time it had been Don with the money, Dorr with the reputa- tion.

Today, with the situation reversed to the extent that Jane is earning huge annual sums, while Don has kept up his income only at its old level, money could easily be a difficulty that would eventually lead to divorce.

But they would seem to have the answer, this young couple, to the great- est problem of the young — money.

"Naturally," Don went on, "a large sum is left over nearly every month. This is the money that we invested in good securities and put in a safe-deposit box to which Jane and I both have a key.

"Now when we face the future, we have nothing to worry about. We know that the life of an entertainer can't last forever, and when we're old and the public forgets about, us, we'll be able to go right on living as though we were still earning big salaries."

A R E LL

Is your hairALLlTRING

ina "CLOSE-UP"?

Don't let dry, wispy hair or oily, stringy hair

offend him. For your hair's beauty, choose

the right shampoo

FOR DRY HAIR

Don't— oh, don't— use a soap or shampoo on your hair which is harsh and drying. Paeker's-Oiire Oil Sham- poo is made especially for dry hair. It is a gentle "emollient" shampoo made of olive and other fine oils. In addi- tion, it contains soothing, softening glycerine which helps to make your hair silkier and more manageable.

Get Packer's Olive Oil Shampoo today and begin to make each cleans- ing a scientific home treatment for your hair.

PACKER'S

OLIVE OIL

FOR OILY HAIR

If your hair is too oily, use Packer's Pine Tar Shampoo— made especially for oU& hair. It is gently astringent and tends to tighten up your scalp's relaxed, over-active oil glands.

Use Packer's Pine Tar Shampoo every four or five days at first if necessary, until your hair begins to show a natural softness and fluffiness. Begin this evening. Packer's Sham- poos are absolutely safe. They are made by the makers of Packer's Tar Soap.

SHAMPOOS

PINE TAR

for OILY hair

The lovely blonde who sings with a sob in her voice (for her program see page 53 — 7 o'clock column 1, reveals some new commonsense beauty tricks for our read- ers this month. For advice on your beauty problems write to Joyce Anderson, RADIO MIRROR. 1926 Broadway. New York, en- closing stamped, self-addressed envelope.

IET'S call on Ruth Etting. You are already acquainted a with her from stories published in Radio Mirror. But let's ask her questions about make up and the care of the skin.

Ruth is a sweet person with a natural charm that puts a visitor at her ease immediately. And this naturalness is carried out in her make up, too. There is a difference be- tween making up for the stage's spotlight, and making up for Nature's sunlight! It is very easy to get into the habit of overdoing the art.

But that first impression of Ruth Etting, aside from her personality, seems to make her say: "Be natural!" There's just enough rouge on those cheeks and it's in the right place, too. The eyes are made up — yes — but in such a way that their lovely blue color is accented and there are no harsh heavy tones. The color scheme works in so harmoniously with her natural blonde hair done, by the way, in the sim- plest manner. In fact, Ruth Etting's day by day life is a very simple one, because she makes it a practise to avoid

MAKE UP WITH RUTH ETTING

the extreme in everything, both physically and cosmetically !

"If you are born with a good skin and fairly good looks, I believe you should make the most of them," Ruth said. "Why do women make the big mistake of applying' either just a spot of rouge on the cheeks or a great blob of lip- stick and let it go at that? It's so simple to use those little make up tricks that help bring out the best of what we have. I have seen so many cosmetic atrocities in my travels, for which there is very little excuse these days!

"Did you ever see a painting or a picture that looked un- finished— just a dab of color here and a dab of another color there? If every woman who paints and powders would consider that she is an artist who never uses harsh colors that clash, nor applies them too heavily, there would be many more pretty pictures than those we see on canvass or paper! And fewer wallflowers!

"The blonde with a delicate alabaster type of skin can use the rouges or lipsticks with the orange tints, but the blonde whose skin has a golden tone must avoid them. It's rather surprising, but the deep red lipstick looks very well on the latter type of blonde."

Incidentally, there is a very (Continued on page 57)

^No orphan sachets

STEAMED HER HAIR!

INSIDE this young lady's curly head is a lot of good, sound shop- ping sense. When she needed a wave, did she drop into any shop and say, "Give me a Permanent"? Yes, she did; hut she added, "A Eugene Permanent, with Eugene Sachets/"

Many of her friends fell for "bargain waves," given with home- made or twice-used dabs of sachets, filled with Heaven-knows-what harsh chemicals . . . and all they got was a mop of dull frizz. But look at her hair. You can see its healthy lustre. You can almost feel its softness.

If your own hair is to receive similar protection, see that no

nameless, orphan sachets steam it . . . look for the trade-mark-of- safety . . . Eugene.

Each Eugene sachet contains the exact, scientific amount ol pure waving lotion needed to turn out one perfect wave or ringlet. This gentle lotion, Eugeneol, is a secret formula, used only in Eugene Sachets throughout the world. Be as shrewd about buying a wave as you are in buying fashions or food . . . don't guess, don't hope, don't wish! Say to your hairdresser, "Use Eugene Sachets" . . . then read your favorite magazine while you wait for your headiul of lovely, lustrous Eugene curls!

i^>ruC

^OLA/"L^

e^e s4c

ONE EUGENE SACHET SENT YOU FREE.

Examine this sachet . . . acquaint yourself with the trade-mark by which it can always be identified. Take it with you to your hairdresser's! We will also send you a copy of " Here's How ! ", a booklet of new hair styles, with information for keeping your Eugene wave in condition. Mail a postal to Eugene, Ltd., 521 Fifth Ave., N.Y.

-w

o*>

^ OKNUtt^